KFC is battle-ready in satirical campaign for chicken tenders debut.

KFC has launched a new ad campaign to promote its Original Recipe Tenders, aiming to assert its dominance in the chicken tenders market. The campaign, created by agency Highdive, takes a satirical approach to fast-food industry battles and includes giveaways in competitors' founding cities. This marketing effort, led by new CMO Catherine Tan-Gillespie, comes as KFC faces business struggles and declining sales, with a focus on capturing consumer attention through competitive tactics and promotions. [Extracted from the article]