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Your search keyword '"DeLuca, Joanne"' showing total 14 results
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14 results on '"DeLuca, Joanne"'

3. Cosmetic trends: from Punk to Glam Rock to Rockabilly - it's not about color, but a lifestyle, and how you can learn to get ahead of the trend curve

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Toiletries -- Marketing, Cosmetics industry -- Marketing, Business, Pharmaceuticals and cosmetics industries, Company marketing practices, Marketing
Abstract

From Punk to Glam Rock to Rockabilly--it's not about color, but a lifestyle, and how you can learn to get ahead of the trend curve If you think the so-called [...]

Published
1996

4. Standing in the Shadow

Author

Misdom, Janine Lopiano and DeLuca, Joanne

Subjects
Children as consumers -- Marketing, Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

Society, whether we admit it or not, is always seeking that next youth quake: The next great movement to define a generation. Marketers are obsessively targeting Gen Y to the [...]

Published
1999

5. Technorganic

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Beverages, Business, Food and beverage industries
Abstract

Janine Lopiano-Misdom and Joanne DeLuca are principals of Sputnik Inc., a New York-based marketing group that specializes in brand strategies, consumer insights and trend forecasting for the 16-29year-old market. In [...]

Published
1998

6. New surrealists: it's a sensory alert

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Beverages, Business, Food and beverage industries
Abstract

Janine Lopiano-Misdom and Joanne DeLuca are principals of Sputnik Inc., a New York-based marketing group that specializes in brand strategies, consumer insights and trend forecasting for the 16-29year-old market. As [...]

Published
1998

7. Indie spirituality & the move to clean up

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Beverages, Business, Food and beverage industries
Abstract

Janine Lopiano-Misdom and Joanne DeLuca are principals of Sputnik Inc., a New York-based marketing group that specializes in brand strategies, consumer insights and trend forecasting for the 16-29year-old market. The [...]

Published
1998

8. At the top of pop

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Sputnik Inc., Business services, Business, Food and beverage industries
Abstract

Janine Lopiano-Misdom and Joanne DeLuca are principals of Sputnik Inc., a New York-based marketing group that specializes in brand strategies, consumer insights and trend forecasting for the 16-29year-old market. Call [...]

Published
1998

10. Pandemic preparedness and telecommunications resiliency: What should contingency planners be considering?

Author

DeLuca, Joanne and Pinchot, Roy

Subjects
AVIAN influenza, VIRUSES, PANDEMICS, TELECOMMUNICATION, EMERGENCY management, COMMUNICABLE diseases, INFLUENZA
Abstract

Business continuity managers are faced with a different challenge when planning and preparing for an influenza pandemic. The current 'bird flu' virus, designated as H5N1, is of immediate concern because it has already shown itself in parts of Asia and Europe. There is a fear that it may bring sickness and death on an unimaginable scale, devastate cities and towns, and bring business to a halt, While the virus has so far killed only a few people, there is a possibility that it will mutate into a form which is easily transmissible between humans, resulting in a global pandemic. Should this occur, the US Government estimates that it could result in 207,000 deaths, 776,000 hospitalisations and outpatients, and a staggering US$166bn in economic losses in the USA alone. While the US Government and various industry associations have published many alerts and planning guides, this paper discusses the practical problems of maintaining operations, when people can no longer meet in their usual offices and have to work from scattered locations, Finally, this paper examines the current telecommunications infrastructure, its weaknesses and the keys to a successful telecommunications plan that is sufficiently flexible and robust to maintain a company over many months of dislocation. [ABSTRACT FROM AUTHOR]

Published
2007
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11. To youth, 'extreme' is getting extraneous

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
Sputnik -- Reports, Marketing industry -- Reports, Marketing consultants -- Reports, Advertising, marketing and public relations, Business, Retail industry, Reports
Abstract

'If it's in your backyard, it's over'--and we don't mean the plastic pink flamingo, because that may be 'in.' So, you want to know what's 'in,' what's the next hot [...]

Published
1996

12. Cosmetic trends.

Author

Lopiano-Misdom, Janine and Deluca, Joanne

Subjects
COSMETICS
Abstract

Focuses on trends in cosmetics. Rules for trendspotting; Reason manufacturers choose to convey the alternative lifestyle of a 1990s youth culture; Basics on spotting and capitalizing on a trend; Trends in hair and nail styles; Information on body piercing and tattooing. INSET: Trends fall 1997..

Published
1996

14. To youth, `extreme' is getting extraneous.

Author

Lopiano-Misdom, Janine and DeLuca, Joanne

Subjects
*MARKETING management, *GENERATION X
Abstract

Discusses the importance of analyzing cultural, social and fashion trends among the `Alternative Generation,' (or Generation Xers) to help market brands to consumers. Reason for considering trends in product launches; Influence of trends on consumer mainstream; Basics on spotting and capitalizing on trends.

Published
1996

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