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[Italiano]: Il testo raccoglie casi aziendali sull’economia circolare svolti dagli studenti dell’insegnamento di Strategie aziendali di sviluppo sostenibile (A.A 2019/2020) dell’Università di Napoli L’Orientale. Il project work, svolto in aula, ha riguardato la raccolta di esperienze di imprese che accolgono i principi del riutilizzo di prodotti, della riduzione dei rifiuti e delle emissioni nocive; di start-up innovative che realizzano innovazioni radicali, con la creazione di un dominio tecnologico completamente nuovo e la realizzazione di prodotti che rappresentano una novità assoluta. Nel volume sono presentate queste esperienze aziendali che, attraverso la riprogettazione di sistemi produttivi o la realizzazione di innovazioni radicali (di processo e di prodotto), fanno proprio l’obiettivo del disaccoppiamento della crescita economica dall’esaurimento delle risorse naturali, contribuendo al mantenimento dell’equilibrio tanto ambientale quanto sociale ed economico./[English]: The book collects business cases on circular economy set by students of Corporate Strategies for Sustainable Development (A.Y. 2019/2020) of the University of Naples L'Orientale. The project work, carried out during the lectures, concerned the collection of: experiences from companies that embrace the principles of reuse of products, reduction of waste and harmful emissions; innovative start-ups that carry out radical innovation, with the creation of a completely new technological domain and the creation of products that represent an absolute novelty.The book describes business cases following the objective of decoupling economic growth from the exhaustion of natural resources; these firms contribute to both environmental, social and economic balance through the redesign of production systems or the achievement of radical innovations (related to both process and product).

In this paper the author describes the difficulties related to the«ethical» diamonds, but at the same time analyzing the value of sociallyresponsible behavior, for small and medium firms too, strongly representedin this business.The ethical implications of the analyzed sector in reality are sharedby many other businesses, characterized by a separation of decisionmaking,concentrated in a few large firms of the developed countries,and operations / production activities, which prevails a highly fragmentationand location of production sites in emerging and developingcountries. This makes difficult and complex to control the entire chainand at the same time the failure of some international initiatives for thedissemination of ethical practices, is leading to the use to legal regulation,already present for this sector in some countries overseas. Thispaper presents an alternative to the construction of a gold chain, feasibleby small and medium-sized enterprises, but it must see involvednot only the companies, already accustomed to assumptions of liabilityin this business, but should co-opt many other economic actors, firmsof integrated chains and institutional stakeholders, in order to pursue aCrs strategy in a wider logic of network.The empirical investigation, proposed in the text, is exploratory andhas as its main objective the analysis of the sensitivity of producers andconsumers towards «ethical» jewelry.