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Digital change is like a fast-moving tsunami, with the digitalization of many business practices creating new relationships between businesses and customers and altering the marketing landscape. We provide an overview of several of these emerging digital innovations and their evolving impact on marketing activities. It is imperative that college students gain exposure to such cutting-edge technologies and ingrain the conceptual, inquiry, critical thinking, creativity, and integrative learning skills needed to add value in a world where machines will work alongside human professionals. We suggest that by embracing rather than banning technology, faculty enfranchise students through increased sensory experiences and enhanced digital activities, which will lead to greater learning. We contend that vested stakeholders--institutions of higher education, professional associations, publishing companies, and technology companies--need to support and strengthen faculty efforts in embracing technology to continuously enhance learning.

Throughout time, there have been influencers who possess the power to affect decisions of others, and this power has become particularly evident in the current multibilliondollar marketplace of influencer marketing. Practitioners and scholars are focusing on the power of social media to affect change, and the popular press has begun to refer to entrepreneurs as influencers and influencers as entrepreneurs. As such, the current research examines the power of influence in terms of influential entrepreneurs and entrepreneurial influencers. Influential entrepreneurs have the power to encourage others to believe in themselves and to ignite passion for personal success, while also garnering support for their own ventures. Entrepreneurial influencers generally begin as marketing influencers who develop a following on a digital platform and then begin to build their own entrepreneurial endeavors by promoting to their followers. We contribute to the entrepreneurial marketing literature by bringing together similar, yet disparate, research to understand people identified as both influencers and entrepreneurs and suggest that influential entrepreneurs and entrepreneurial influencers are not two sides of the same coin. While both possess characteristics of attractiveness and the ability to connect people and communities, findings suggest that influential entrepreneurs are perceived as more credible than entrepreneurial influencers. While entrepreneurial influencers are enabled by external products or brands for which they are promoting, influential entrepreneurs are enabled by the strength of their own personal brands that created a product offering. [ABSTRACT FROM AUTHOR]

We propose Social Learning Theory as a theoretical foundation for understanding the ethical standards of future business leaders. Using data drawn from students from 115 four-year undergraduate institutions in 36 different countries, the relationships among role models, capitalism, and laws were examined. The data suggest that future business leaders educated in environments espousing all moral philosophies except virtue ethics are influenced by their role models. However, differences in unethical behavior are found as related to the social influences of capitalism and laws. (Contains 2 tables.)

Today's college students, often referred to as the "digital generation," use an impressive assortment of technological tools in a wide variety of ways. However, the findings reported here suggest that students prefer more traditional instructional technology for effective engagement and learning. Faculty members, however, prefer the use of course-learning technology offered by their universities or publishers. In addition to this potential mismatch between preferences of students and teachers, the research finds that there are vast differences in preferences and usage across disciplines, in particular, business and economics instructors and students having stronger technology preferences than instructors and students of the fine arts and life sciences. (Contains 3 tables and 3 figures.)

Applying insights from the generational perspective, this study explores when strategic planning and succession planning are most conducive to privately held family firm growth. The results show that the degree [...]

To purchase or authenticate to the full-text of this article, please visit this link: http://dx.doi.org/10.1111/j.1467-8616.2007.00496.x Byline: William F. Crittenden (1), Christopher Robertson (2), Victoria Crittenden (3) Abstract: Technological ease has made it quite simple to steal and distribute the intellectual property associated with the computer, video, and music industries. What's the cost of such piracy? Who does it the most? Can anyone control it?William Crittenden, Christopher Robertson and Victoria Crittenden report on a growing problem. Author Affiliation: (1)(w.crittenden@neu.edu) is Senior Associate Dean and Dean of Faculty of the College of Business Administration (2)(c.robertson@neu.edu) Associate Professor of General Management at Northeastern University. (3)(victoria.crittenden@bc.edu) is Chairperson, MBA Core Faculty, at the Carroll School of Management, Boston College.