1. Steps to successful business marketing
- Author
-
Lian, Tanja
- Subjects
CoreStates Trust and Investment Group -- Marketing ,Frankford Bank N.A. -- Marketing ,Meridian Bancorporation Inc. -- Marketing ,Bank marketing -- Case studies ,Trust companies -- Marketing -- Case studies ,Banking industry -- Marketing -- Case studies ,Investment banks -- Case studies ,Commercial banks -- Case studies ,Company marketing practices ,Banking industry ,Advertising, marketing and public relations ,Banking, finance and accounting industries ,Business - Abstract
Three Pennsylvania banks have successfully used innovative direct marketing campaigns to reach corporate customers. Pam Bennett Assistant Vice President CoreStates Trust and Investment Group Philadelphia, Pa. Objective: To increase corporate [...]
- Published
- 1994