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Steps to successful business marketing
- Source :
- Bank Marketing. January, 1994, Vol. 26 Issue 1, p26, 7 p.
- Publication Year :
- 1994
-
Abstract
- Three Pennsylvania banks have successfully used innovative direct marketing campaigns to reach corporate customers. Pam Bennett Assistant Vice President CoreStates Trust and Investment Group Philadelphia, Pa. Objective: To increase corporate [...]
- Subjects :
- CoreStates Trust and Investment Group -- Marketing
Frankford Bank N.A. -- Marketing
Meridian Bancorporation Inc. -- Marketing
Bank marketing -- Case studies
Trust companies -- Marketing -- Case studies
Banking industry -- Marketing -- Case studies
Investment banks -- Case studies
Commercial banks -- Case studies
Company marketing practices
Banking industry
Advertising, marketing and public relations
Banking, finance and accounting industries
Business
Subjects
Details
- Language :
- English
- ISSN :
- 08883149
- Volume :
- 26
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Bank Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.15135066