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131 results on '"Comparative advertising -- Laws, regulations and rules"'

1. The Legal Challenges Of Comparative Advertising

Author

Uyen, Lu Lam

Subjects
Internet/Web advertising -- Laws, regulations and rules, Social media -- Usage -- Laws, regulations and rules, False advertising -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Competition (Economics) -- Laws, regulations and rules, Government regulation, Internet/Web advertising, Business, international, Vietnam. Advertising Law, Vietnam. Competition Law 2018
Abstract

Advertising creates demand, or so it is believed. But dishonest or deceptive advertising undermines confidence and harms business and the market. It also causes consumers to make uninformed or poorly [...]

Published
2024

2. Podcast - CFPB Warns Of Manipulation In Digital Comparison Shopping Tools

Author

DiResta, Anthony E.

Subjects
United States. Consumer Financial Protection Bureau -- Powers and duties, Consumer protection -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Shopping -- Technology application -- Laws, regulations and rules, Government regulation, Technology application, Business, international
Abstract

In this episode of his 'Clearly Conspicuous' podcast series, 'CFPB Warns of Manipulation in Digital Comparison Shopping Tools,' consumer protection attorney Anthony DiResta discusses the Consumer Financial Protection Bureau's (CFPB) [...]

Published
2024

3. Apples Versus Oranges: The Legal Framework For Comparative Advertising In Turkiye

Author

Ozgun, Kemal Altug

Subjects
Consumer protection -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Government regulation, Business, international
Abstract

In this article, we examine the legal framework governing comparative advertising in Türkiye. We define the fundamental concepts within this field, outline the conditions for its legality, discuss the responsibilities [...]

Published
2024

4. 'Value' Claims Require Support Too

Author

Cole, Christopher A.

Subjects
Advertising -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Advertising law, Government regulation, Business, international
Abstract

In a recent article, AdAge quotes top ad agency executives as saying that advertising about 'value' is likely to be important in 2023: '[consumers] care about value as we continue [...]

Published
2023

5. The Milky Way Debate - Can 'Not Milk' Compete Against The Real Thing?

Author

Henriques, Ricardo

Subjects
Comparative advertising -- Laws, regulations and rules, Government regulation, Business, international
Abstract

In the past 12th of December, the Ethics Juri (EJ) of the Advertising Self-Regulation Association deliberated in yet another request, this time with DANONE PORTUGAL, S.A. ('Danone') and LACTOGAL - [...]

Published
2022

6. Supermarkets Fight For An Inch In Advertising

Author

Henriques, Ricardo

Subjects
Supermarkets -- Advertising, Industry self-regulation -- Evaluation, Comparative advertising -- Laws, regulations and rules, Government regulation, Business, international
Abstract

The Ethics Juri (EJ) of the Advertising Self-Regulation Association (Auto-Regulação Publicit ria) has decided yet again about comparative advertising, which has been one of the tactics utilized in the large [...]

Published
2022

7. Hindustan Unilever Private Limited vs USV Private Limited: A Shift In The Approach Towards Comparative Advertising

Author

Anand, Utkarshini

Subjects
Hindustan Unilever Ltd. -- Cases, Trademark infringement -- Cases, Consumer goods industry -- Cases, Comparative advertising -- Laws, regulations and rules, Company legal issue, Government regulation, Business, international
Abstract

Introduction In today's fast paced globalized world, it is advertising which leads the way for brands as it is one of the most effective channels to reach out to the [...]

Published
2022

8. The Worldwide War of Brands.

Author

Thacker, Sunil and SK, George

Subjects
Trademark infringement -- Laws, regulations and rules, Product disparagement -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, O2 Holdings v. Hutchinson 3G (UK) Ltd. (Case C-533/06 (E.C.J. June 11, 2008)), Government regulation
Abstract

The Worldwide War of Brands [ILLUSTRATION OMITTED] Once upon a time, there were two large fast food chains X and Y, who were prominent in serving their millions of customers [...]

Published
2017

9. Comparative Advertising

Author

Tomar, Khushboo

Subjects
Trademark infringement -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Government regulation, Business, international
Abstract

'The very purpose of comparative advertising negates infringement. Infringement defeats the purpose of comparative advertising. Comparative advertising is antithetical to infringement.' In comparative advertising, the advertiser portrays superiority of his [...]

Published
2021

10. Comparative Advertisements: The Confines Of Law In India

Author

Chaudhri, Sujata

Subjects
Business enterprises -- Advertising -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Trademark law, Government regulation, Business, international
Abstract

Our Associate, Surabhi discusses 'Comparative Advertisements: The Confines of Law in India' It would not be an exaggeration to say that 'comparative advertisement' is one of the most efficacious forms [...]

Published
2021

11. Comparative advertising: disclosing horizontal match information

Author

Anderson, Simon P. and Renault, Regis

Subjects
Advertising agencies -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Comparative advertising -- Analysis, Comparative advertising -- Influence, Government regulation
Published
2009

13. Comparative advertising in the United States and in France.

Author

Romano, Charlotte J.

Subjects
Consumer protection -- Laws, regulations and rules, Competition (Economics) -- Laws, regulations and rules, Advertising -- Laws, regulations and rules, Advertising -- Comparative analysis, Advertising law -- Comparative analysis, Comparative advertising -- Laws, regulations and rules, Government regulation
Published
2005

14. L'Oreal v. Bellure - the Court of Appeal reluctantly applies the ECJ ruling.

Author

Morcom, Christopher

Subjects
Comparative advertising -- Laws, regulations and rules, Trademark infringement -- Laws, regulations and rules, Trademark licenses -- Laws, regulations and rules, Unfair competition (Commerce) -- Laws, regulations and rules, Perfumes -- Intellectual property, L'Oreal S.A. v. Bellure N.V. (Case C-487/07 (E.C.J. June 18, 2009)), Government regulation
Published
2010

15. The law of comparative advertising in the United States.

Author

Villafranco, John E.

Subjects
False advertising -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Government regulation, Lanham Act
Abstract

This article discusses the law of comparative advertising--advertising that compares alternative brands on price or other measurable attributes and expressly or impliedly identifies the alternative brand by name, illustration, or [...]

Published
2010

16. L'Oreal v. Bellure - who has won?

Author

Morcom, Christopher

Subjects
Trademark infringement -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Trademark licenses -- Laws, regulations and rules, Perfumes -- Intellectual property, L'Oreal S.A. v. Bellure N.V. (Case C-487/07 (E.C.J. June 18, 2009)), Government regulation, United Kingdom. Trade Marks Act 1994 (s. 10(3))
Published
2009

19. Comparative advertising in the Indian legal realm.

Author

Nair, Manisha Singh

Subjects
Commercial speech doctrine -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Trademark infringement -- Laws, regulations and rules, Government regulation, India. Trade Marks Act 1999
Published
2009

25. Is comparative advertising a trade mark issue?

Author

Reeskamp, Paul

Subjects
Comparative advertising -- Laws, regulations and rules, Trademark infringement -- Laws, regulations and rules, Government regulation
Published
2008

26. Boehringer Ingelheim Ltd. v. Vetplus Ltd.

Author

Evans, Ann

Subjects
Comparative advertising -- Laws, regulations and rules, Freedom of expression -- Laws, regulations and rules, Trademark infringement -- Laws, regulations and rules, Injunctions -- Laws, regulations and rules, Boehringer Ingelheim Ltd. v. Vetplus Ltd. (2007 E.W.C.A. Civ. 583), Government regulation
Published
2007

28. Bubble confusion - the O2 decision.

Author

Harper, Shona and Curley, Duncan

Subjects
Trademark infringement -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Cellular telephones -- Intellectual property, O2 Holdings v. Hutchinson 3G (UK) Ltd. (2006 E.W.H.C. 534 (Ch.)), Wireless telephone, Wireless voice/data device, Government regulation
Published
2006

30. Comparative advertising and intellectual property rights.

Author

Stephenson, Paul

Subjects
Comparative advertising -- Laws, regulations and rules, Copyright infringement -- Laws, regulations and rules, Gray market -- Laws, regulations and rules, Trademark infringement -- Laws, regulations and rules, Government regulation
Published
2006

33. Beyond brand X - using another's trademark in your own advertising.

Author

Himmelrich, Ned T.

Subjects
Trademark infringement -- Laws, regulations and rules, Humor in advertising -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Brand name products -- Laws, regulations and rules, Government regulation, Lanham Act (15 U.S.C. 1125(a))
Published
2005

38. Comparative advertising.

Author

Glover, Kevin

Subjects
Comparative advertising -- Laws, regulations and rules, Trademark law -- Interpretation and construction, Government regulation
Published
2003

44. The history of advertising in quite a few objects: No 174: O2's bubbles trademark

Subjects
Advertising agencies -- Laws, regulations and rules -- Intellectual property, Trademark infringement -- Laws, regulations and rules, Comparative advertising -- Laws, regulations and rules, Government regulation, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

How far can UK advertisers go in their use of 'knocking copy'? In other words, how free are they to run work that denigrates a rival's product? The answer has [...]

Published
2016

46. Comparative advertising in the European Union.

Author

Spink, Paul M. and Petty, Ross D.

Subjects
Comparative advertising -- Laws, regulations and rules, European Community law -- Interpretation and construction
Published
1998

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