Back to Search
Start Over
The Worldwide War of Brands.
- Source :
- The Licensing Journal. June-July, 2017, Vol. 37 Issue 6, p10, 3 p.
- Publication Year :
- 2017
-
Abstract
- The Worldwide War of Brands [ILLUSTRATION OMITTED] Once upon a time, there were two large fast food chains X and Y, who were prominent in serving their millions of customers [...]
Details
- Language :
- English
- ISSN :
- 10404023
- Volume :
- 37
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- The Licensing Journal
- Publication Type :
- Periodical
- Accession number :
- edsgcl.503264032