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A statistical model comparing national and cultural differences in luxury consumption tendencies is presented in this paper. The objective is to investigate the factors influencing luxury consumption tendency, such as social influence, conspicuous consumption, and brand image, and their impact on consumer purchasing behavior and life satisfaction. Specifically, the Tend and Befriend Theory, the Compensatory Control Theory, and the Technology Acceptance Model are utilized to analyze the model. The quantitative analysis is based on cross sectional data with 401 valid questionnaires from Portugal and 369 from China. Comparative analysis is conducted to evaluate attitudes toward luxury consumption tendencies in both Chinese and Portuguese samples. The results indicate that social influence, conspicuous consumption, and brand image have a positive effect on luxury consumption tendencies. Moreover, luxury consumption tendencies are positively correlated with life satisfaction, the urge to buy, and luxury spending. Differences between Portuguese and Chinese consumers are observed, attributed to cultural variations. This study enhances our understanding of consumer behavior in luxury markets by elucidating influential relationships that impact consumer decision-making and life satisfaction, while also highlighting cultural influences. [ABSTRACT FROM AUTHOR]

The objective of this study is to analyze international scientific publications related to corporate social responsibility (CSR) and higher education institutions, providing a map of the connection found in the studies published on these areas. CSR has become increasingly important for the creation of value in an organization and this study aims to understand how universities act to build a responsible approach in their management activities, education, research programs, and sustainability. To do this, we employed a three-step research approach: 1) We used bibliometric techniques to analyze 1,119 articles and present a comprehensive contextual picture of students’ perception of university social responsibility research. 2) We conducted an extensive literature review demonstrating the evolution of concepts, variables, and studies. 3) A subsequent content analysis of the 10 most recent and relevant academic articles was carried out to investigate and identify potential opportunities for future research. It was possible to analyze the maps by constructing and visualizing bibliometric networks using VOSviewer. The results make it clear that growing higher education institutions need to invest in CSR to attract and retain stakeholders. The impact of social responsibility maximizes the relationship between them, having a positive impact on students’ perceptions, as well as a better reputation and competitive advantage. In today’s environment, there is a strong relationship between innovation and market orientation in higher education institutions, and it is necessary to identify not only the perceptions of students but also of other stakeholder groups. [ABSTRACT FROM AUTHOR]

The aim of this study is to examine the personal factors that influence attitudes toward ethical consumption and its effects on life satisfaction, attitudes toward ecological clothing, and buying intentions, using a comparison of two different contexts: Portugal and Peru. A total of 520 valid questionnaires were collected. Structural equation modeling was employed to test the hypotheses. The findings indicate that idealism and pro-environmental beliefs have a positive effect on attitudes toward ethical consumption. Additionally, attitudes toward ethical consumption are positively associated with life satisfaction and attitudes toward ecological clothing, which can predict buying intentions. This research provides further insight into the attitude-intention gap, by highlighting the dual role of attitudes - combining ethical attitudes with attitudes toward ecological clothing - in two understudied contexts It is noteworthy that this study offers a novel approach to understanding consumer motivation toward ethical consumption and its impact on life satisfaction. [ABSTRACT FROM AUTHOR]

Internal marketing is a concept still little recognized and disseminated, with most of the research on this area of marketing focusing on the service sector and well-consolidated and industrialized markets. This article sheds light on the importance of internal marketing practices by identifying their impact on workers’ proactive behavior and life satisfaction while observing the effects of affective commitment and job satisfaction. The study collected 428 valid questionnaires from Portuguese workers (218 in the private sector and 210 in the public sector) and applied structural equation modeling to test the hypotheses. The results showed how adopting an internal marketing perspective can contribute to successful organizational and human resource management. It was observed that internal marketing practices lead to affective commitment and job satisfaction in both the private and public sectors, although more pronounced in the private sector. Also, the findings pointed out that the workers’ affective commitment leads to adopting proactive behavior and life satisfaction only in the public sector and that job satisfaction leads to proactive behavior and life satisfaction for workers of both the private and public sector. This study contributes to increasing understanding of internal marketing, its applicability, and its importance for workers and organizations. Additionally, comparing the private and public sectors helps understand and show how this practice matches the workers’ expectations. [ABSTRACT FROM AUTHOR]

Based on the perceptions of the citizens and tourists of the city of Coimbra, the main objective of this study is to analyze some drivers and consequences of the City Brand Equity (BE). This investigation is based on data collected from 202 citizens and 200 tourists. Results show that image, identity, attachment and satisfaction are the BE main drivers, and optimal distinctiveness showed its influence only for tourists. BE seems to impact WOM, commitment (citizens) and intention to return (tourists). This investigation innovates comparing these two samples of stakeholders and testing an adapted measure of BE, considering its effect in transferring the results from the marketing strategy to the desired outcomes that contribute to the city attractiveness. [ABSTRACT FROM AUTHOR]

Purpose This study aims to investigate the influence of business intelligence (BI) in startups competitiveness, contributing to a gap in literature as this relationship is normally more focused on stablished businesses. The mediating role of entrepreneurial orientation (EO) was taken in to account in the proposed research model.Design/methodology/approach The model was tested using structural equation modeling. A total of 228 valid questionnaires were collected from a research sample comprised of incubated startups from several European countries.Findings The results point to significant mediating role of EO in the impact of BI on competitiveness. The direct impact of BI on competitiveness was not confirmed.Research limitations/implications The results highlight the importance that BI can have in startups competitiveness, namely, reinforcing the role of pro-activeness, innovativeness and risk taking – the traditional dimensions of EO, providing the information needed for more supported decisions.Originality/value Although there are several approaches to BI, namely, in a more technical perspective, this paper addresses the topic in a managerial and decisional point of view, and studies it regarding his impact in startups competitiveness, thru the mediating effect of EO. [ABSTRACT FROM AUTHOR]

This study analyzes how supply chain leadership (SCL), supply chain followership (SCF) and green supply chain integration (GSCI) can contribute to green new product development (GNPD) and performance (PRF) through the effects of green innovation (GRI), considering the moderator role of customer pressure (CPR). In doing so, it provides new insights that can aid in understanding the importance of collaborative behavior in the supply chain that promotes sustainable benefits for companies and their stakeholders, stimulating green innovation as a key to making business more circular. ology: Using a structured questionnaire, this study gathers data from a cross-sectional sample of 425 supply chain partners of Portugal's biggest energy supplier. Structural equation modelling is used to test the proposed hypotheses, and the impact of customer pressure on the suggested relationships is assessed through a multi-group analysis. The findings suggest that SCL, SCF and GSCI positively impact GRI. Additionally, this study reveals that GNPD has a positive impact on PRF. Supply chain customer pressure appears to moderate some of the proposed relationships. This article provides some empirical evidence of the influence of SCL, SCF and GSCI on organizational value creation, contributing to a better understanding of the impacts of green innovation approaches on business sustainability. The overall results may support the importance of collaborative behavior in the supply chain for creating value for business, responding at the same time to the environmental sustainability challenges that humanity is facing, considering the role of customer pressure in moderating these relationships. Results show that, by being greener, a company may be more competitive, thus highlighting the importance of the collaboration between responsible and committed leaders and proactive followers for creating a better future for all. The research considered the suppliers of only one company. The relationships between variables need to be explored in other practical case studies and longitudinal research to improve the potential for extrapolating generalizations and establishing clear causalities. [ABSTRACT FROM AUTHOR]

This article evaluates the relationships between the elements of the marketing mix and the creation of brand equity (BE), following a seminal conceptual framework in the marketing literature. The study is based on individual perceptions of 571 selected customers. These perceptions were collected in the context of an orientated top of mind comprising eight brands stores in Fortaleza. The results of the hypotheses tests, with the application of structural equation modeling, show that the elements of the marketing mix relate differently to the dimensions prior to the BE and that only the loyalty dimension is significant in the formation of stores brands. [ABSTRACT FROM AUTHOR]

The leadership style can influence employees' attitudes and behaviours. In this perspective, the purpose of this empirical study is to investigate how authentic leadership predicts affective well-being and employees' creativity. The mediating role of affective well-being was analysed. A sample of 543 employees belonging to various public and private organizations in Cape Verde was collected. Structural equation modelling was used to test the proposed hypotheses. The results reveal that perceptions of authentic leadership predict employees' creativity both directly and through the mediating role of affective well-being. Authentic leaders nourish employees' happiness, thus leading to develop greater creativity. These results provide practitioners with possible routes to act in favour of a much happier and more creative workforce by the authenticity of leadership. [ABSTRACT FROM AUTHOR]

Este artigo avalia as relações entre os elementos do marketing mix e a criação de brand equity, com quadro conceitual definido com base no estado da arte da literatura de marketing. O estudo é baseado nas percepções individuais de 603 compradores que tiveram experiência no contexto de um top of mind assistido de seis marcas de fabricantes de alimentos versus a marca própria de um supermercado de Fortaleza (CE). Os resultados dos testes das hipóteses, com a aplicação da modelagem de equações estruturais, evidenciam que os elementos do marketing mix relacionam-se de maneira diferenciada com as dimensões que antecedem o brand equity e que as dimensões qualidade percebida e associações as marcas são similares na formação do brand equity das marcas de alimentos dos fabricantes e do supermercado. [ABSTRACT FROM AUTHOR]

The emergence of the so-called “European Paradox” shows that increasing Governmental R&D Investment is far from being a ‘panacea’ for stagnant growth. Surprisingly, Governmental R&D Employment does not contribute to ‘mass-market’ employment, despite its important role in reducing Youth-Unemployment. Despite the negative side-effect of Governmental R&D Employment on economic growth, University R&D Employment appears to have a quite important role in reducing Unemployment, especially Youth-Unemployment, while it also does not have a downside in terms of economic growth. Technological Capacity enhancement is the most effective instrument for reducing Youth-Unemployment and is a policy with a quite robust effect regarding sustainable economic development. [ABSTRACT FROM AUTHOR]

This article extends the current research on innovation by investigating the relationship between innovative capabilities and export firms' overall performance. From the perspectives of the resource-based view (RBV) and dynamic capability, we examine the differential and interactive effects of exploration and exploitation capabilities in product innovation for external markets and overall performance (direct and mediated by a new product). In addition, we test the moderating effect of market dynamism and the controlling effect of firm size on these relationships. Hence, the main contribution of this article is developing and empirically testing an original model, by combining these constructs that address new relationships, in an emerging country. This model was tested with data from 498 Brazilian export firms, distributed throughout all Brazilian manufacturing sectors, by firm size, and in states. The analysis was made with application of the structural equation modeling (SEM). As a result, we found support for the assumptions that exploitation capabilities influence product innovation and overall performance, whereas exploration capabilities and their interaction to exploitation capabilities influence overall performance, but not product innovation. Additionally, the relationship between exploitation capabilities and overall performance is mediated by product innovation. Unlike hypothesized, market dynamism does not moderate the relationship between product innovation and overall performance. Furthermore, firm size works as a controlling variable in the relationships analyzed. Regarding the implications for theory, this study contributes to grasp that exploitation capabilities influences a firm's overall performance, both directly and indirectly (via product innovation), and highlights the various direct and mediatory effects of innovation on overall performance. These insights show the importance of considering the role of mediating and moderating variables in theory and research models that address the determinants of overall performance to avoid overestimation of certain constructs. Finally, the paper provides original empirical support for the hypothesis of the interdependency of product innovations for external markets and overall performance. [ABSTRACT FROM AUTHOR]