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1. Taking a cut at advertising; Capewell ads have teeth!

Author

MacCormac, Kenneth W.

Subjects
Business-to-business advertising -- Case studies, Hardware industry -- Advertising, Capewell Manufacturing Co. -- Advertising, Marquis-Bennet Associates Inc. -- Contracts
Abstract

TAKING A CUT AT ADVERTISING CAPEWELL ADS HAVE TEETH! How does a century-old manufacturing company in conservative New England shape a new corporate image and increase saw blade sales in […]

Published
1986

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