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1. Hallmark Crowns a Strong Upfront Market: Data-driven campaigns are in demand at Turner, AMC Networks

Author

Lafayette, Jon

Subjects
Crown Media Holdings Inc. -- Officials and employees -- Market share -- Advertising, Cable television broadcasting industry -- Officials and employees -- Market share -- Advertising, Cable television advertising -- Statistics, Company market share, Arts and entertainment industries, Business, Mass communications
Abstract

AS A STRONG UPFRONT WRAPS UP, one of the smallest cable programmers might have gotten the biggest greeting from advertisers. Crown Media, which runs the Hallmark Channels, posted a double-digit [...]

Published
2018

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