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Hallmark Crowns a Strong Upfront Market: Data-driven campaigns are in demand at Turner, AMC Networks
- Source :
- Multichannel News. August 6, 2018, Vol. 39 Issue 17, p4, 1 p.
- Publication Year :
- 2018
-
Abstract
- AS A STRONG UPFRONT WRAPS UP, one of the smallest cable programmers might have gotten the biggest greeting from advertisers. Crown Media, which runs the Hallmark Channels, posted a double-digit [...]
- Subjects :
- Crown Media Holdings Inc. -- Officials and employees -- Market share -- Advertising
Cable television broadcasting industry -- Officials and employees -- Market share -- Advertising
Cable television advertising -- Statistics
Company market share
Arts and entertainment industries
Business
Mass communications
Subjects
Details
- Language :
- English
- ISSN :
- 02768593
- Volume :
- 39
- Issue :
- 17
- Database :
- Gale General OneFile
- Journal :
- Multichannel News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.551669396