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Hallmark Crowns a Strong Upfront Market: Data-driven campaigns are in demand at Turner, AMC Networks

Authors :
Lafayette, Jon
Source :
Multichannel News. August 6, 2018, Vol. 39 Issue 17, p4, 1 p.
Publication Year :
2018

Abstract

AS A STRONG UPFRONT WRAPS UP, one of the smallest cable programmers might have gotten the biggest greeting from advertisers. Crown Media, which runs the Hallmark Channels, posted a double-digit [...]

Details

Language :
English
ISSN :
02768593
Volume :
39
Issue :
17
Database :
Gale General OneFile
Journal :
Multichannel News
Publication Type :
Periodical
Accession number :
edsgcl.551669396