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UPFRONT SEASON HAS BEGUN. Cable networks are announcing their programming plans for next season, holding star-studded parties for media buyers as part of a process that will determine where more [...]

1 SAATCHI & SAATCHI ADVERTISING Allen Banks, Executive vice president, director of marketing services Clients placed on national cable: Boehringer-Ingelheim Burger King California Almond Growers Campbell's V-8 Conrays CPC Florida [...]

Top cable-TV networks are nearing the final lap in upfront negotiations for ad time in the new season even while some big broadcasters continue to negotiate deals. In the past [...]

Byline: BRIAN STEINBERG Is Conan O'Brien worth as much to advertisers on cable as he was on broadcast? That's what Time Warner's Turner cable division is trying to argue. Turner [...]

Byline: BRIAN STEINBERG If david verklin has his way, his new company will help Madison Avenue devise advertising that is the equivalent of a hand breaking through the TV screen [...]

MasterCard is backing an evening of entertainment that will be broadcast as branded content on Channel 4. The MasterCard Priceless Evening, created by Freedom TV, will be recorded for broadcast [...]

In a nod to an advertising future that is becoming more personalized, Cox plans to expand its interactive advertising from its Phoenix market to at least five additional systems starting [...]

Just weeks before the advertising upfront, cable executives are resisting some tough deal terms demanded of them by powerful media agency Universal McCann, according to advertising executives. In late March, [...]

Omnicon Group's OMD USA is nearing an agency-wide $250 million cable upfront deal with Viacom's MTV Networks, striking early in what is expected to be a frenzied market that already [...]

The National Basketball Association's season kicked off last week, and TV partners AOL Time Warner's TNT and The Walt Disney Co.'s ABC/ESPN report that, so far, ad sales are on [...]

NEW YORK -- Almost a year after a proposal to reinvent the TV-buying marketplace was floated, a test on a much smaller scale is set to launch early next year. […]

The strong demand for network TV time is spilling over to cable, where several networks are reporting sharp increases in upfront spending. According to buyers and sellers, total upfront spending [...]

Daniels Cablevision in Carlsbad, Calif., has been running commercials for liqueur Jagermeister on ESPN and E! Entertainment Television, even though the networks said they bar hard-liquor ads on local avails. [...]

After an extensive five-month test period of many products, TCI Media Services has picked Swedish-based LAN International Inc., a newcomer to the U.S. market this year, as the sole vendor [...]

The kids upfront advertising market broke in cable last week, getting one of its earliest starts ever, and the broadcast networks are expected to be close behind. Nickelodeon closed at [...]

Local cable systems last week were celebrating their stellar showing in the race to attract political ad dollars, registering their strongest year ever. 'We're going to end up doing $3.5 [...]

NEW YORK -- The American Automobile Association and Turner Broadcasting System announced a multimillion-dollar exclusive advertising agreement that will put AAA's agency services before millions of viewers. Advertising will appear […]

Tele-Communications Inc. has chosen rep firm Cable Media Corp. to exclusively represent most of the systems in its central division for national ad sales, including Colorado and its important and [...]

Chrysler Corp. apparently drove a carful of business through the cable industry over the last few weeks, cutting individual deals with a clique of upscale cable networks. Though details from [...]

Ironically, ad sales managers originally thought re-regulation would spotlight local ad sales as a source of unregulated revenue for MSOs. Now, they fear their inventory will be eroded if cable [...]

Cable networks have completed some deals with advertisers for their upfront market, but sales executives expect buying to pick up slowly but steadily after the Fourth of July. Cable sales [...]

Lifetime is close to nailing down a hefty upfront deal with Kraft General Foods, according to a source at DMB&B, the KGF agency negotiating the deal. 'We are in serious [...]

Spot cable rep firm National Cable Communications announced last week it signed an agreement with Una Vez Mas to handle the national spot ad sales for five of the company's [...]

NEW YORK -- Perception (www.perceptv.com) created a promo for the ESPN Classic special Miracle, which looks back on the 1980 Olympic Hockey game between the US and the former Soviet [...]

With the 2004 Summer Olympics in Athens less than seven months away, NBC Cable is plugging opportunities for local-cable ad sales on MSNBC, CNBC and Bravo. But MSOs peddling the [...]

When Del Taco began sprouting stores across Phoenix in 1999, CableRep saw a mission: To be included in the Mexican restaurant chain's 2001 advertising budget. The Cox Communications-owned advertising sales [...]

Once upon a time, Iowa Realty, a locally owned real estate giant, spent big bucks on broadcast TV and local newspapers, reserving less than $10,000 a year for local cable. [...]

Citing reduced advertising sales after the Sept 11 attacks, leading New York cable operator Cablevision Systems cut 2001 forecasts for several of its businesses. The Long Island, N.Y.-based company lowered [...]

Third-quarter deals in the works. Sellers are very bullish on getting double-digit upfront increases. Scatter looks to be tight all year. Financials and Internet dollars are [...]

E! Entertainment Television has inked a deal for Miller Brewing Co. to sponsor a special edition of its hit show 'Talk Soup' that unabashedly blurs the line between programming and […]