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Custom national TV spots are close: Verklin; Canoe technology will allow cable advertisers to 'tweak' creative locally
- Source :
- Advertising Age. September 22, 2008, Vol. 79 Issue 35, 6
- Publication Year :
- 2008
-
Abstract
- Byline: BRIAN STEINBERG If david verklin has his way, his new company will help Madison Avenue devise advertising that is the equivalent of a hand breaking through the TV screen [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 79
- Issue :
- 35
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.185619604