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Custom national TV spots are close: Verklin; Canoe technology will allow cable advertisers to 'tweak' creative locally

Authors :
Steinberg, Brian
Source :
Advertising Age. September 22, 2008, Vol. 79 Issue 35, 6
Publication Year :
2008

Abstract

Byline: BRIAN STEINBERG If david verklin has his way, his new company will help Madison Avenue devise advertising that is the equivalent of a hand breaking through the TV screen [...]

Details

Language :
English
ISSN :
00018899
Volume :
79
Issue :
35
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.185619604