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The article discusses the importance of relationship building in public relations and corporate communications. It emphasizes the need for organizations to actively engage with stakeholders and build collaborative relationships to create value for both parties. The article also explores the shift from transactional relationships to relationship-oriented approaches in marketing. It highlights the emergence of corporate social advocacy as a strategy in corporate communications and the challenges it poses in terms of stakeholder engagement. The article concludes by addressing the role of communication in the digital age, the impact of the COVID-19 pandemic on communication strategies, and the ongoing influence of mainstream media in shaping public opinion. Overall, the article emphasizes the significance of relationship building and the need for organizations to consider stakeholder behavior in their communication efforts. [Extracted from the article]

Purpose: This study aims to conceptualize, rethink and systematize methods used for measurement and evaluation (M&E) corporate communication. Design/methodology/approach: The reflection is based on 462 key English-language books and papers devoted to M&E in the fields of corporate communication and public relations from the 1970th to 2023. Keywords in the titles and abstracts found the necessary materials. A critical analysis of the central concepts, models and methods described in the literature was conducted. As a result, a new model that unifies and structures the M&E toolkit is proposed for discussion. Findings: Despite the significant contribution to developing a wide range of M&E models, they are still not perfect and universal. In addition, this system of approaches is continuously self-evolving and changing under the influence of digital innovations, so it requires steady rethinking and updating. On the other hand, most previous studies focused on communication management processes, losing focus on communication aspects. This led to the need for an alternative view based on proven theories to fill this gap. The proposed model combines quantitative and qualitative M&E methods for the five main components of corporate communication (communicator, audience, content, channels and result), covering a wide range of tools, from statistical and sociological research to big data analysis and neuro research. Originality/value: This work contributes to developing the M&E theory of corporate communication, systematizing existing methods and opening new research perspectives. From a practical point of view, companies can use the presented approach for a more accurate and objective internal evaluation of the main components of corporate communication. [ABSTRACT FROM AUTHOR]

Purpose: Fake news stories have become a central element of crises that corporate public relations practitioners have confronted. Whether such stories are rumors, outright lies or deliberate attempts to discredit corporations, they have the same impact and require specific strategies for public relations practitioners to effectively respond. The purpose of this study is to uncover strategies to manage crises that arise from fake news and if and how these strategies differ for other corporate crises. Design/methodology/approach: In this multi-method study of 21 in-depth interviews and a 8-person focus group with senior-level corporate public relations practitioners, authors explored decision-making strategies for responding to fake news crises. Transcripts of interviews and the focus group were thematically analyzed. Findings: Results reveal insights regarding how public relations practitioners determine if and when to respond to fake news crises in corporations; what response strategies public relations practitioners have the autonomy to employ for fake news crises in corporations, and how public relations practitioners control media narratives during fake news crises in corporations. Practical implications: The findings guide public relations practitioners to craft an autonomous decision-making process and effective online listening strategies—establishing a watchful waiting approach—and determine if the fake news issue is a passing moment or movement swirling into a crisis. Originality/value: Few studies have examined the perspectives of crisis communication experts about minimizing and managing fake news crises. The study identifies opportunities for future research focused on crises originating from fake news and disinformation. [ABSTRACT FROM AUTHOR]

Globally, rural conditions are in states of change. They are often highly vulnerable to climate and environmental change, extreme weather events, conflict, socio-economic changes, inequalities, and demographic changes. These changes are putting stress on rural areas, which rely upon agriculture and natural resources for their livelihoods and are often the foundation of national economies. Communication for development (C4D) has played an important role in addressing these challenges. Its thinking is broadly consistent with rural development goals—indeed, the roots of C4D come in part from rural development and agricultural extension. Communication for development (C4D) was defined by the World Congress on Communication for Development as "...a social process based on dialogue using a broad range of tools and methods. It also seeks change at different levels, including listening, building trust, sharing knowledge and skills, building policies, debating, and learning for sustained and meaningful change. It is not public relations or corporate communications". However, after decades of action to address these interrelated rural development challenges, much remains to be done. This paper critically considers the following: What does inclusive rural development mean now, in light of environmental change, and how does this affect the conceptualisation and practice of C4D? This was done by using three countries as case studies: Malawi, Ukraine, and the Philippines. Each of these countries represented contrasting challenges and opportunities for rural development and environmental change, with lessons from their experiences shedding insight into the communication for development thinking. [ABSTRACT FROM AUTHOR]

This article provides an overview of leadership in public relations and corporate communications. It explores different definitions of leadership and emphasizes that it can take various forms, including traits, abilities, skills, behaviors, relationships, and influence processes. The research specifically focuses on women's leadership styles and how early experiences and socialization impact their perceptions of leadership. The article also examines different types of leadership, such as relationship-oriented and transformational leadership, and their effects on employee satisfaction and trust. Additionally, it discusses the role of adaptive leadership, empathy, and communication transparency in crisis management, as well as the significance of social media in this context. The journal issue covers a range of topics related to public relations and corporate communications, including crowdsourcing in journalism, the effectiveness of spokespersons in crisis communication, sincerity and credibility in crisis communication strategies, media portrayal of crises, the impact of corporate social responsibility on customer engagement, and public relations professionals' perspectives on moral entrepreneurship. The issue underscores the importance of listening to the public, building relationships, and aligning organizational values with public values. It also raises questions about the use of relationship leadership and the behavioral approach in research on public relations and corporate communications. [Extracted from the article]

This systematic literature review contributes to the increasing interest regarding corporate social responsibility (CSR) in family firms—a research field that has developed considerably in the last few years. It now provides the opportunity to take a holistic view on the relationship dynamics—i.e., drivers, activities, outcomes, and contextual influences—of family firms with CSR, thus enabling a more coherent organization of current research and a sounder understanding of the phenomenon. To conceptualize the research field, we analyzed 122 peer-reviewed articles published in highly ranked journals identifying the main issues examined. The results clearly show a lack of research regarding CSR outcomes in family firms. Although considered increasingly crucial in family firm research, a study investigating family outcomes (e.g., family community status, family emotional well-being), as opposed to firm outcomes, is missing. This literature review outlines the current state of research and contributes to the actual debate on CSR in family firms by discussing how family firms can use CSR activities as strategic management tools. Moreover, our analysis shows a black box indicating how CSR links different antecedents and outcomes. The black box is significant since firms generally need to know where to allocate their scarce resources to generate the best outcomes. We identify nine research questions based on these findings, which we hope will inspire future research. [ABSTRACT FROM AUTHOR]

Purpose: The aim of this article is the exploration of historical themes that formed education and training in public relations and corporate communication. Its timeline is from the early 1950s to the mid-1990s when university-level education became widespread. It also acknowledges recent initiatives to propose a Global Capability Framework for the field. Design/methodology/approach: Archival material, primarily from the International Public Relations Association, was reviewed in order to understand the historic influences that have shaped public relations and corporate communication education in the, mainly, English-speaking world. This was compared with other sources such as journal, articles and other archives in the Germany, Spain, the United States, and the United Kingdom. Findings: Three findings are offered from the archival research and analysis conducted for the article: (1) There was extensive debate over the structure of education between a skills-based approach that was taught as a minor or major stream in an undergraduate degree or graduate level study (Master's) in public relations theory and practice; (2) there was continuing tension between practitioner organizations and academics over the design, content and validation of educational programmes; and (3) there was little interest in the international harmonization of public relations education and training, despite extensive discussion. Originality/value: No previous historical research has taken such a broad and international view of the development of education and training in public relations and corporate communication. The article also uses archival material that has become available in the past decade. [ABSTRACT FROM AUTHOR]

Science journalism faces an issue that is part of a bigger picture of media change. The economic pressures which have seen shrinking resources available for reporting news are contrasted by the relentless rise of corporate communication and public relations. Institutional science communication has become a booming industry, operating, at least partially, by bypassing the traditional roles of journalists. To interrogate how science journalists perceive the impact of these changes on their professional roles, as well as how they navigate relationships with scientists and institutional science communicators, we conducted in-depth interviews with experienced South African science journalists. Our paper summarises the results of this study, including how journalists perceive changes in their professional identities and responsibilities. We analyse the interview data and explore the extent to which science journalists perceive themselves as "cheerleaders" for science, in contrast to critical investigators tasked with holding science and scientists to account, as well as how they operate in a world of well-endowed corporate science communication. We situate these interview findings against the theoretical background of boundary work and recent discussions about the blurring boundaries between science journalism and science communication. [ABSTRACT FROM AUTHOR]

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Industry reputation crises trigger producers and consumers to switch to certification as a signal of quality, especially in a weak institutional environment. In this paper, we posit that firm certification as a signaling mechanism involves the co-evolution of firms and consumers. We investigate the impact of industry reputation crises on firm certification as a response strategy. Feedback between producers and consumers causes producers to seek more certifications over time to differentiate themselves from competitors. However, the proliferation of certifications may dilute their credibility and reduce the effectiveness of the signal. Competition from imports that command higher trust from consumers exacerbates the problem in developing countries. We conduct empirical tests using firms in China's dairy industry after an industry reputation crisis. The findings support our hypotheses. This study provides insights on the certification mechanisms through which producers and consumers interact and the effect of institutional environments on this interaction. It also offers implications for managers on how to better respond to industry crises and for policymakers on how to manage the certification market. [ABSTRACT FROM AUTHOR]

We examine the processes involved in the escalation of a plant closure from a local concern to a perceived organizational moral failure that commands national attention. Our empirical case covers the controversy over the decision of telecommunications giant Nokia to close a plant in Germany, despite having received significant state subsidies, and the relocation of production to Hungary and Romania. We conducted an inductive study that utilizes a semiotic analysis to identify how various actors framed the controversial plant closure and sought to cast it as moral failure. Our analysis uncovered two distinctive moral framings of the plant closure and revealed how key actors used evocative labels to frame these events in moral terms. These moral framings drew in additional stakeholders, generated more widespread media coverage, and turned the case into an organizational moral failure in the eyes of the national public. We contribute to the literature on organizational moral failure by theorizing its escalating process and elaborating why and how local events may become moral issues of interest to broader stakeholder groups. [ABSTRACT FROM AUTHOR]

The efficiency which management methods can be used to improve public relations of Medical and Public Health Secretary, College of Allied Health Sciences Suan Sunandha Rajabhat University. It's called action research. The objectives were as follows: 1) to examine the level of effectiveness of utilizing the PDCA quality management cycle in organizational public relations; 2)Examine media formats, media production, page access evaluation, and the growth of digital media in public relations; 3) To investigate the efficacy of management tools for public relations development and 4) Examine the influence of PDCA cycle-based quality management on corporate public relations in the digital age. The sample group consisted of 400 students who followed the Medical and Public Health Secretary Department's page and completed a questionnaire to gauge their views on the quality management cycle (Plan: Do: Check: Act) or PDCA principles in management for development work. So, to do the analysis of data employs frequency, the percentage of statistical inference was utilized by the Chi-Square Test and Multiple Linear Regression. The efficacy of using management tools to develop public relations work is determined by analyzing media formats that reach target groups. The result indicated that the level with the highest mean is action (Do), followed by review (Check) and enhancement (Act), and the level with the lowest mean is planning (Plan). Examining media formats and media production revealed that Action for digital media development for public relations received the highest score (4.83). Next, the effectiveness of using management tools to improve public relations is in the highest level and the influence of PDCA cycle-based quality management on corporate public relations in the digital age and the effectiveness of using the PDCA quality management cycle in public relations in the digital age yielded a P-value 0.05 and an R2 value of 0.95, indicating a 90% statistically significant impact on public relations development management. [ABSTRACT FROM AUTHOR]

Sponsorship is a communication tool in progress in today's world where globalization and competition show an upward trend. Sponsor brands provide benefits for the community and the brand image through their sponsorship activities, while they make contributions to the public relations goals of the corporation. As one of the sponsorship types, sports sponsorship has also become more prominent with the development of the media. In the literature, there are many studies on sports sponsorship and sponsorship. However, it is seen that there is no study that characterizes sports sponsors as healthy and unhealthy in Turkey. The aim of this research is to describe which brands that sponsor the football teams in the Turkish Spor Toto Super League in the 2021-2022 season are healthy and unhealthy. The original value of the research is that such a study has not been conducted in Turkey and for Turkish football teams. The data were content analyzed between April 12-26, 2022, based on the sponsorships specified on the web pages of the football teams. As a result of the study, it was seen that the sponsorship was mostly the food sector, while the security sector received the least. Another result was that the sponsor brands of Spor Toto Super League teams were mostly in the gray category, and then in the green category. [ABSTRACT FROM AUTHOR]

The 16mm black-and-white and stunning Kodachrome films that Dow made during his time with Wright constitute but a tiny fraction of the approximately three hundred films produced by Dow over five decades, from 1923 through the 1960s. In May 1926, a young Michigander made the front page of the I Midland Republican i , his hometown paper: "Alden Dow Takes Moving-Pictures of "The Sights" of Europe." The youngest son of Herbert H. Dow, founder of Dow Chemical, the Midland-based industrial giant, Alden Dow was unusually well heeled and well traveled. [Extracted from the article]

Amid calls for more impactful corporate social responsibility and the growing significance of corporations and brands as sites to contest societal values, this article asks how a changed communication environment affects the practices of organisational communication, and with what effects? Through a thematic analysis of interviews, observation at industry events, and collected documents, it examines the motivations for corporate social advocacy, their mediation, and how the risks and rewards of participating in these kinds of communication are understood within the contemporary promotional industries. Using frameworks of contestation and justification, it identifies how constant media scrutiny, a lowtrust environment, and investments in stakeholder relationships exacerbated the risks and rewards of social advocacy, pushing corporate advocacy towards tangible actions with governance implications. [ABSTRACT FROM AUTHOR]

Online firestorms pose severe threats to online brand communities. Any negative electronic word of mouth (eWOM) has the potential to become an online firestorm, yet not every post does, so finding ways to detect and respond to negative eWOM constitutes a critical managerial priority. The authors develop a comprehensive framework that integrates different drivers of negative eWOM and the response approaches that firms use to engage in and disengage from online conversations with complaining customers. A text-mining study of negative eWOM demonstrates distinct impacts of high- and low-arousal emotions, structural tie strength, and linguistic style match (between sender and brand community) on firestorm potential. The firm's response must be tailored to the intensity of arousal in the negative eWOM to limit the virality of potential online firestorms. The impact of initiated firestorms can be mitigated by distinct firm responses over time, and the effectiveness of different disengagement approaches also varies with their timing. For managers, these insights provide guidance on how to detect and reduce the virality of online firestorms. [ABSTRACT FROM AUTHOR]

The Chevrolet-General Motors–sponsored film American Look (1958) harnessed technologies of Hollywood spectacle to make their production bigger and bolder than many previous sponsored films. Beyond merely selling a car, the film engaged its viewers with an exhibition of General Motors’ corporate persona, aligning its products with the prestige of good design on a grand scale in a Technicolor, widescreen, sponsored epic. Locating my analysis within the cultural and geopolitical context of the Cold War era, this paper argues that American Look expands current rubrics for understanding sponsored and industrial films. [ABSTRACT FROM AUTHOR]

Environmentalists too embraced the use of public relations, seeing public relations as a "necessary evil". Environmentalists could pump resources into pro-environmental communications and counter bad public relations with good public relations. The problem with the use of public relations for pro-environmental causes, the authors argue, lies in the very nature and assumptions of public relations as a technology of legitimacy. If public relations is considered a kind of technology - an instrument without ideology - one might suggest that environmentalism needs more, not less, public relations. [Extracted from the article]

The article offers information on the Lucitone Digital Print Denture System and Primeprint Solution, enhancing in-house denture manufacturing.

This study uses the sequential updating mechanism and draws on several theories, such as the attribution theory, the self‐perception theory and the shame theory, to explain the interplay between consumers' perceptions of corporate social responsibility (CSR) and corporate credibility. It contends that both CSR and corporate credibility undergo the sequential updating mechanism. A two‐stage model (before and after a corporate public relation [PR] crisis) is used to investigate how individuals' perceptions of CSR and credibility are determined by their blame attribution to the firm, their self‐culpability, as well as their prior perceptions of CSR and credibility. To test the research hypotheses, four samples were collected from Spain (224 and 244) and the United Kingdom (307 and 236). Respondents had to state their opinions in relation to a Spanish and a British company operating in the fashion industry. For the model estimation, the SmartPLS 3 was used. The results show that consumers' perception of a firm's liability has a significant impact on their feeling of culpability, which in turn strongly and negatively affects their perceptions of the firm's CSR and credibility. In addition, consumers' prior perceptions of CSR and credibility play a relevant role in regulating and offsetting the final effect of a corporate PR crisis. [ABSTRACT FROM AUTHOR]

This paper examines when and how a critical mass of social and political stakeholders mobilizes against a corporate organization and the impact of such mobilization on the organization’s market value. Our study employs a dataset of more than 51,000 media-reported events describing the interactions among almost 2,300 political, social, and economic stakeholders and 19 gold-mining firms trading on the Toronto Stock Exchange and operating mines in emerging markets around the world. We first examine the conditions and dynamics that explain whether an isolated, stakeholder-initiated negative statement or action—a “spark” or critical event—goes unnoticed or escalates into a cascade of stakeholder reactions targeting the firm. Second, we examine whether such sparks and the ensuing cascades of stakeholder reactions affect shareholders’ valuation of the firm. We argue and show empirically that both stakeholders’ and shareholders’ reactions following critical events are largely influenced by stakeholders’ prior beliefs about the target organization and by peer stakeholders’ reactions to the critical event. Stakeholders with positive beliefs about the firm before the critical event mobilize to defend it, and those with negative prior beliefs reinforce their opposition. Shareholders also take note of the other stakeholders’ prior beliefs and react negatively to critical events if the firm has a history of conflict with its stakeholders. Thus unconnected or loosely connected stakeholders who reveal their beliefs about a firm through public statements and actions influence each other’s reactions to critical events and shareholders’ assessments of the firm’s value. [ABSTRACT FROM AUTHOR]

The article highlights the recognition received by the X-Smart Pro+ endodontic motor for its innovative design, particularly in the user interface category, affirming its role in enhancing endodontic treatments. It also discusses the key features of the X-Smart Pro+, including its powerful performance, smart technology, and long-lasting battery, which contribute to its effectiveness in achieving optimal results in endodontic procedures.

Purpose: As the number of corporate blogs has continued to increase over the years, this study examines the use of relationship cultivation strategies of Fortune 500 companies on their corporate blogs. Moreover, it focuses on how companies use corporate blogs as interactive online communication channels to create a sense of community among their publics. Design/methodology/approach: A content analysis of Fortune 500 company corporate blogs was conducted to examine the use of relational cultivation strategies and their methods of promoting a sense of community. Findings: Findings indicate that networking and sharing tasks are used most frequently among all relational cultivation strategies on corporate blogs, and that there are statistically significant differences among industries for using relationship cultivation strategies on corporate blogs. The most frequently used dimension of sense of community on corporate blogs is shared emotional connection. Originality/value: Studies analyzing social media as public relations tools have not yet focused on community building. In fact, few studies have examined the community building aspect of corporate blogs in the public relations field. To fill this gap, this study focuses on community building and analyzes how companies use corporate blogs as an interactive online communication channel to create a sense of community among their publics. [ABSTRACT FROM AUTHOR]

Copyright of Kepes is the property of Universidad de Caldas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article focuses on case "Faber-Danone", very little analysis has been explicitly undertaken regarding the corporate identity of Danone and the leadership of Emmanuel Faber. It mentions groundwork for the diagnosis of the Danone corporate identity and the leadership style of its chief executive officer (CEO). It also mentions the construction and the influence of what might be called "the promise of Emmanuel Faber".

The development of the world economy has given birth to a contemporary corporate governance system, in which mergers and acquisitions (M&A) play an important role (Gaughan, 2017). Public relations (PR) are vital to the process of M&A and require the coordination of all stakeholders involved to weigh up the feasibility of M&A, conduct due diligence, deliberate on reorganisation strategy, negotiate restructuring, and reach a final agreement (Vieira, 2019). Nevertheless, PR can have adverse effects on corporate governance (Kellaher & Kobe, 2003). In some M&A cases, the management of the acquiring company and the target company have colluded, through deliberately designed PR programs, to embezzle corporate assets and equities, which have badly damaged the interests of shareholders, particularly those of minority shareholders (Carroll & Sapinkski, 2011). In addition, some of the controlling shareholders of listed companies have extracted personal information through PR for their own benefit. This is a very dangerous practice, which could result in insider trading without the disclosure of sufficient corporate information. Therefore, PR needs to be meticulously supervised at all times and, at certain stages of corporate M&A, should be prohibited altogether. This paper recommends that the laws in this area be reviewed and PR speculation be subject to stringent laws. Rules and regulations should be introduced to stop the abusive practice of stakeholders using their power over PR for personal gain (Bowman et al., 2018). Corporate executives and decision makers should maintain high moral standards and professional integrity throughout all communications, both internal and external (Maria & Samuel, 2017). In this way, companies could balance their profitability with their moral responsibility to the community and ensure healthy and sustainable development to better serve both society and the national economy. [ABSTRACT FROM AUTHOR]

Perhaps due to that early training, I believe that leadership success is building something to be sustainable past one's own time in a leadership position. For my part, I see the conclusion of my editorship not as a letting go I of i leadership, but as a letting go I in i leadership - because I believe that one's potential to influence others is a never-ending opportunity to behave in ways worthy of that influence. One of the most important lessons I learned as a young mom who stepped up to volunteer with her children's school PTA® is that leadership means different things to different people. [Extracted from the article]

The study examines the role of public relations in building and maintaining corporate reputation in Ghana. Corporate reputation is largely regarded as the most important, albeit, intangible asset of an organisation. The paucity of research in a developing country such as Ghana makes this research even more essential. PR practitioners from selected multinational organisations were used for the study. Results indicate that public relations plays a critical role in building the reputation of an organisation. Practitioners use a number of activities including interpersonal communication, corporate social responsibility, community engagement to build reputation. The strategic nature of PR as practiced in these organisations ensures practitioners are able to perform their roles effectively. This study has significant implications for theory and practice of public relations in non-western cultures. [ABSTRACT FROM AUTHOR]

Purpose: The authors aimed to identify the characteristics of a process organisation, and to determine the organisation's activity in various areas, including communication. Design/methodology/approach: The research methods used in the article was an online survey. Findings: The conducted research is the first step in assessing the relations that occur between the level of process maturity of an organisation and the level of communication activity. In the surveyed organisations there is a high awareness of the need and importance of processes. Research limitations/implications: The study of corporate image and the study of reputation and prestige in the area of internal communication activity. A group of about 64% of organisations declared such activity, although to varying degrees. About 33% of respondents declared these activities as strategic. It should be assumed that they are the result of image activities, activities focused on reputation and prestige. It can be assumed that these are activities of public relations or corporate communication. Admittedly, further research reveals the lack of certain processes, which are important and determine the strategic character of these activities (e.g., lack of CSR, lack of employer branding). Practical implications: Achieving more and more process maturity through process improvement should be treated as a cyclical activity, which is oriented towards the continuous search for better solutions. Organisations that intend to improve their processes, and thus gain greater process maturity, should continually take care to shape open communication, both within the company and in the external environment. Originality/value: Strategic achievement of an integrated state of internal and external communication is based on constructive dialogue and is determined by the number of different processes, the level of communication and the level of their process maturity. [ABSTRACT FROM AUTHOR]

Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: This study situates in the context of Chipotle's food safety issue and seeks to understand how their primary customers perceive their crisis response messages after learning of the outbreaks. The current study incorporates the framework of situational crisis communication theory (SCCT; Coombs, 2007) and public segmentation model (Rawlins, 2006) to understand the effectiveness of crisis response messages. It aims to examine the role of public segmentation in situational crisis communication and investigate the effects of three crisis response strategies according to SCCT on different public segments. Design/methodology/approach: The SCCT provides guidelines for understanding the effectiveness of different crisis response strategies. The current study showcases the importance of public segmentation in the SCCT model through the lens of stakeholder theory. A 3 (crisis response strategy: deny, diminish, rebuild) × 4 (public segment: advocate, dormant, adversarial, apathetic) factorial experiment was conducted. Findings: The findings suggest that advocate public expressed more positive evaluation about the company when exposed to rebuild and deny strategies. Both dormant and adversarial stakeholders reported positive responses on rebuild and diminish strategies. However, no difference was found among apathetic public. Originality/value: The researchers attempt to make a modest contribution in this direction by reporting results from an empirical experiment that examined the effects of crisis response strategies on different public segments. The findings suggest an effective message tailoring approach to target different public segments. Thus, the results of this study are expected to benefit relevant corporations and public relations practitioners. [ABSTRACT FROM AUTHOR]

In the early twentieth century, the most numerous and well-funded institutions in the United States--corporations--used public relations to make widespread and fundamental changes in the way they constitute and regulate their relations of knowledge with the public. Today, we can see this change reflected in a variety of areas such as journalism, political outreach, social media, and in the claims that we live in "post-truth" society. This article traces practices of corporate truth-telling and knowledge production across three periods I call the personal, the legal, and public relations, which are roughly coincident with the antebellum period, the Gilded Age, and the twentieth century, respectively. In sum, what can be found in corporate propaganda and now broadly across society, is that relations of knowledge have come to be refigured primarily as relations of power, subordinating traditional epistemological concerns like justification and belief in favor of government and control. [ABSTRACT FROM AUTHOR]

In the present study, after appropriate factor analysis, the researchers retained only five items for social vigilantism, thus potentially offering a more-parsimonious measurement tool for this promising concept. Besides advancing public relations theory on the segmentation of publics, this study also moves forward scholarly research on the concept of social vigilantism, which originally was treated as a unidimensional concept measured by 14 items (cf. Sometimes, when one gets to a certain age or stage in life, some people want to know the history behind the present, perhaps to glean insights for their own evolution, or possibly to craft conjectures on the possible evolutions of others. [Extracted from the article]

Drawing from neo-institutionalism and public relations theory, this study examined to what extent corporate diplomacy builds on public relations to identify and respond to societal expectations emerging from a company's host country environment, which can result in organizational legitimacy. Based on in-depth interviews (N = 25) with public relations executives in the United Arab Emirates, our findings imply that companies engage in corporate diplomacy to align with governmental demands while simultaneously attempting to meet internal expectations originating from employees and corporate values. The interviews resulted in the identification and description of five corporate diplomacy modes and a model describing corporate diplomacy-legitimacy, highlighting the role played by relationship cultivation and culture in gaining organizational legitimacy through corporate diplomacy. Consequently, our study provides a framework to explain the societal role of public relations in building organizational legitimacy through relationship cultivation. [ABSTRACT FROM AUTHOR]

The digital era has revolutionised the traditional communication assumptions that we learned during past decades. Social media constitute the new communication challenge. Twitter has recently passed 517 million users. This study examines how some of the largest companies are making use of this popular microblogging site to engage with their stakeholders. Using content analysis, we coded 5,352 tweets. We analysed the tweet frequency, the followers and followings, friending behaviour, the retweets and public messages, and the use that companies are making of different communication tools provided by Twitter to augment the information shared on their tweets. The study found that corporations are not effectively employing the full interactivity potential this site offers to build mutually beneficial relationships with stakeholders. These findings call attention to some key interactivity features that organisations are failing to utilise. [ABSTRACT FROM AUTHOR]

The article offers information on Dentsply Sirona's partnership with Smile Train to provide comprehensive cleft treatment for over 1,000 children. In preparation for Cleft and Craniofacial Awareness and Prevention Month, Dentsply Sirona's leadership team assembled 300 dental kits containing oral health essentials to be delivered to patients and families at Smile Train facilities in Colombia and Brazil.

Several appendices are presented to the authors' article "Market Reaction to Corporate Press Releases" including on topics including the headlines of corporate press releases, figures on stock rates of return, and experiment instructions.