Public Relations Officer Coca-Cola Amatil Indonesia Strategy in Running Activities of Media Relations against the News Party in the City of Medan.

The research was aimed to explain how the activities of the media relations and the strategy of a PR CCAI Medan to do the activity to the newspaper in Medan. The source of data in this research is PR CCAI Medan and three newspaper journalists who have fulfilled the criteria. The method of collecting data was done by interview, documentation and study the literature. From the result of the research gained that media relations activities of PR CCAI Medan in the last 3 (three) years is press conference, press reception, press calls, meeting with editor and press release. PR CCAI Medan gave priority of a harmonious and familiar relationship with journalists as basic strategy for approaching the media. Harmonious relationship with the media helped PR CCAI Medan to confirm the negative issue easily, and helpful for the media to access the reliable information from CCAI Medan as the need writing news. [ABSTRACT FROM AUTHOR]