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The article offers a look at how informed consent form and being ready with appropriate verbal communication can help massage therapists maintain their professional foundation. Cited are information that should be included in an informed consent form tailored to business practices, the significance of establishing verbal parameters to the success of a practice, and ideas to help guide conversations with clients in a more professional and ethical manner.

The article discusses habits that need be avoided by massage business owners to ensure successful customer referrals. Topics explored include the effect of frequent massage appointment cancellations on clients, the need to express gratitude to clients that posted word-of-mouth referrals on social media platforms, and the social etiquette expectations associated with client referrals.

In the article, the author discusses tips on the practice of massage therapy, particularly on how to apply the correct pressure for each customers. Also cited are the importance of good communication between therapists and clients to do a good massage, and how he devised a pressure scale to teach their students how to properly determine and communicate the pressure needs of the clients.

The author shares some of the solopreneur success strategies that she has learned to cultivate to have the mindset needed to have a successful business and personal life. She discusses two of the biggest challenges that solopreneurs constantly face, the meaning of being a solopreneur, and the importance of healthy time and boundaries to success.

The article discusses the therapeutic approach that massage therapists can take when caring for clients suffering from piriformis syndrome with sciatic irritation that is referred to sciatica. Topics covered include the approach when clients' pain increases, inflames and does not respond to a direct therapeutic approach for piriformis pain, and how to perform an indirect massage appproach for piriformis syndrome.

In the article, the author offers tips on how massage therapists can provide self-care to their upper-body parts like hands, arms and shoulders by using the Pain Patterns and Solutions (PPS) bodywork. Also cited are the body's natural response to injury and healing, and how the buildup of adhesion in the ulna bone could create pain in the shoulder and neck muscles.

The article discusses how massage therapists can maintain professional boundaries with their clients to successfully make their business profitable. Also cited are how therapists can find it difficult to maintain said boundaries if they invested emotionally to their clients' health and well-being, and how therapists can practice compassion, empathy and acceptance without crossing professional boundaries. INSET: What Is Massage?.

In the article, the author discusses how massage therapists can profitably sell their practice to others while taking care of their clients. Also cited are the factors that can complicate the sale of a clientele list like differences in massage therapy training, skill sets, and work ethics, and some practice selling tips like creating a mentoring opportunity and signing a contractual agreement.

The article discusses strategies which may be considered by massage therapists to ensure stress-free rebooking of clients. Topics explored include the way clients tend to reschedule after being satisfied with the customer service, the need to be aware of the massage therapy expectations of specific clients, and the proactive marketing of a series of massage sessions to repeat clients.

The article discusses how phasing may help massage therapists expand their small business. Topics explored include the need to observe the stability and functionality of one's business model, the evaluation of business functions and unfinished tasks, and the creation of a list of things that need to be accomplished to ensure business growth.

The article provides suggestions to massage therapists to make their business a success. Topics discussed include one of the first principles of sales, consequence of choosing to not do what is required to keep a business growing, and guideline to begin to pace tasks to create consistent motivation toward success.

The article discusses the necessity of having a computer to run a massage practice efficiently. It points out that the machine is needed as it serves as a gateway to advanced marketing and business techniques, in addition to email and social media management. It also notes that with the technology, massage therapists will have more time and energy. It advises the need for therapists to improve their computer skills and learn using the necessary programs for the business.

The article offers suggestions on creating a personalized message schedule that meets the needs for both sides of one's personal and business life. Topics include concepts that go into setting a dream schedule to maximize time and effort, benefit of stabilizing one's schedule, and consequence when scheduling is scattered.

The article discusses how massage therapists can best deal with inflation by raising session fees as of November 2022. Topics covered include the common fear of losing clients, business, and ultimately income, the subsequent learning of how to gain new clients over the course of months of practice, and the likelihood of finding more in due time with a proactive mindset. Also noted are insights on understanding one's value and raising rates reasonably.

The author details her personal experience of resolving whiplash-originated headaches and neck and upper-back pains that led to the platysma. She describes the case of one client who presented with neck pain and with a history of thyroid removal surgery with an external scar across her throat. To address the referral pain, the author did some massage work on her scar in conjunction with other neck musculature with the client reporting reduced pain and increased range of motion.

The article discusses how to build a successful massage business by creating healthy boundaries between meeting client expectations and personal time to avoid burnout. Topics covered include how to create and manage an ideal schedule, the benefits of having healthy boundaries and the challenges in owning a successful massage practice.

The article advises professional massage therapists to employ motivation and incentive as marketing strategies to build business referrals. Steps suggested to increase referrals include emailing weekly newsletter about specific topics or themes such as stress management, organic marketing or showing appreciation and thanking clients for their referral through thank-you cards or handwritten notes, and offering incentives like gift certificates, essential oils or bath salts.

The article offers insights on batching business tasks to save time. Topics discussed include what batching is and its application to everyday tasks like purchasing, and its beneficial use in presorting business expenses, saving of time and effort in checking for personal or business needs, and deduction on car mileage for shopping trips. Also noted are suggestions for incorporating batching in one's life.

The article offers tips for massage therapists to create more time for growth by streamlining the paperwork side of personal life and business, particularly, managing email. Several ways to declutter inbox include separating work email account from personal account, using folders, labels and filters and unsubscribing or deleting unnecessary subscriptions.

The article shows how to become a professional massage therapist by bridging the gap from massage school to a tailored touch experience. Topics discussed include personal experience with touch, developing a technical understanding of touch, and massage as a unique form of art that is similar to painting.

The article outlines the steps when preparing to reopen a massage practice in the midst of the COVID-19 crisis. Topics discussed include questions massage therapists should ask themselves and ideas to prepare themselves including having business-only social media pages, contacting all clients, rebranding of marketing materials, and upgrading digital processes.

The article suggests that massage therapists should connect with corporations to build an on-site practice. Topics covered include the potential that massage therapy has to change the effects of stress on the body, findings of studies that indicate the health benefits of chair massage and how the benefits of wellness and massage therapy affect productivity and job satisfaction.

The article discusses a new approach to networking that is taking place in the massage industry, in which practitioners continue to be independent but work together as a community in approaches to client care. Topics covered include some concerns regarding competition versus collaboration, the benefits of collaborating professionally, and the advantage of choosing a heart-based approach over a fear-based approach to business.

The article provides an answer to the question on steps that can be taken to raise massage therapy fees.

The article offers guides on choosing the right massage trade partner. Topics discussed include important aspects to discuss during the interview process such as one's primary need for massage, and name suggestions for other therapists to reference a prospective trade partner. Also mentioned is the importance of setting an exit for the trade partner if the trade agreement is not good and the advantages of trading with more than one partner.

The article discusses the three main types of massage practice such as a solo practice, a group practice, and on-site services. Topics covered include the benefits and challenges of each practice, business opportunities provided by self-employment, and additional considerations about being self-employed.

The article discusses the importance for massage therapists to educate their current and potential clients on the benefits of massage therapy and having regular sessions on one's health. Topics covered include the need to educate clients on how natural healing works, some of the changes in themselves that clients should observe, such as better sleep, and the phases of massage education.

The article discusses how massage therapists can achieve real work-life balance. Among the tips are using a calendaring system to schedule clients and utilize time efficiently, learning how to cancel and reschedule appointments efficiently, and having flexibility preplanned in advance into one's schedule. Also cited is the need to establish healthy boundaries to one's schedule for effective business management.

The article presents information on energy depletion inflammation in relation to massage therapy. Topics include understanding genetic susceptibility to inflammation through cardiovascular, metabolic, and neurodegenerative disorders, the need for the inflammatory process to go through its remodeling phase, and the acute and chronic phases of inflammation.

The article provides an answer to the question on the issue of whether business owners should also pay themselves like ordinary employees, particularly in massage therapy.

The article offers guidelines for massage therapists on selling home-care products to clients. Topics covered include the need to sell after the session, the importance of scheduling sales time and the promotion of a new technique or spa modality that is charged a different price. Also mentioned are the ways for selling products in conjunction with massage for additional income.

The article discusses the issues that usually arise from trade relationships among massage therapists and how to resolve them. It claims that the toughest aspect of trading is how to maintain a quality service exchange with a trade partner. Also cited are tips on how to change or end a massage trade arrangement like asking for a return to a pay-per-session relationship.

The article offers information on niche marketing in massage therapy practice. Topics discusses include identifying the number of clients needed, building relationship with clients, and determining target audience. It concludes that it is an effective strategy to build client faster than marketing to the general public.

A letter to the editor is presented in response to the article "Assess Client Expectations: How to Apply Corrected Pressure," in the February 2016 issue.