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Animación didáctica sobre la presentación del Proyecto titulado RECONOCIMIENTO JIT. Trata de la presentación del proyecto desde la Facultad de ciencias del Trabajo, cuyo objetivo principal es motivar al alumnado del Máster en GDRH, del Máster en CCTT y del Doble Título Máster en CCTT y GDRH, para que finalice a tiempo su TFM y pueda defenderlo en el mes de junio, así previsto según Memoria del Título. Los objetivos parciales se encuentran especificados en un marco gamificado de aquellos que se derivan de la elaboración de un TFM, en términos generales.

Self-consciousness can be considered as the internal disposition to direct attention to oneself. This dispositional tendency can be focused on private aspects of the self, but also on public characteristics of the individual. We examine self-consciousness in online consumer behavior. This concept has been poorly investigated in consumer research. The main objective of this paper is to analyze the influence of the dimensions of self-consciousness in consumer adoption of online shopping. This study is based on a sample of 725 Spanish undergraduates. Findings indicated that public self-consciousness is a significant predictor of the adoption of online shopping, and inversely affects perceived ease of use and usefulness. These results may have important implications in the segmentation of users of self-service technologies.

Self-consciousness can be considered as the internal disposition to direct attention to oneself. This dispositional tendency can be focused on private aspects of the self, but also on public characteristics of the individual. We examine self-consciousness in online consumer behavior. This concept has been poorly investigated in consumer research. The main objective of this paper is to analyze the influence of the dimensions of self-consciousness in consumer adoption of online shopping. This study is based on a sample of 725 Spanish undergraduates. Results indicated that public self-consciousness is a significant predictor of the adoption of online shopping.

One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, community integration and trust in community satisfac-tion, as an antecedent of routinization. Besides, we propose as a second objective checking if gender roles proposed to underlie the different beha-viors that develop social network users. An empirical study was carried out on a sample of 1,448 undergraduate students that are SNS users from Generation Y. First, we applied a structural equation modeling approach to test the proposed model. Second, we followed a methodology using a scale of masculinity and femininity to categorize the sample obtaining three groups: feminine, masculine, and androgynous.

1. INTRODUCTIONInternet has revolutionized commerce and business (e.g., Hoffman and Novak, 1996) and one of the most significant indicators of this transformation has been the adoption of the online retail channel. Specifically, in the European Union, the proportion of individuals aged 16 to 74 having ordered goods or services for private use over the internet ("e-buyers") has continuously risen, from 30% in 2007 to 53% in 2015 (Eurostat, 2016). This volume of business generated by the B2C e-commerce accounts for 17% of the total turnover of companies with 10 or more persons employed. In addition, 73% of households and 92% of companies in the EU-28 are connected to the Web (Eurostat 2016). The face to face interpersonal interactions between sellers and customers has been replaced with technology-based Web interfaces. The management of these service encounters should be a priority for any organization with a presence on the Internet. This paper develops and tests a model that reflects the importance of service encounter in the service quality perceived by customers, their satisfaction and loyalty intentions.Many researchers point out that to deliver a superior service quality is one of the key determinants of online retailers' success (Zeithaml, Parasuraman, and Malhotra, 2002) and it is a major driving force on the route to long-term success (Fassnacht and Koese, 2006). To set out which aspects must be evaluated in the service quality, many researchers have used the service encounter approach (Bitner, 1990; Bitner et al., 1990; etc.). Shostack (1985: p.243) defines the term service encounter as "a period of time during which a consumer directly interacts with a service". This definition encompasses all aspects of the service firm with which the consumer may interact, including its personnel, its physical facilities and other tangible elements, during a given period of time. This view of a service encounter is still valid in the online services context. In the evaluation of e-service quality, it is necessary to consider all the cues and encounters that occur before, during and after the transactions (Zeithaml et al., 2002). Specifically, two different service encounters can take place in the context of Internet: (1) service encounters with non-interpersonal interactions, during which customers get the service for themselves, without the presence of employees (service encounter without incidents) and (2) service encounters with interpersonal and non-interpersonal interactions. Generally, the interactions with a member of the organization take place when a customer needs to solve any problem or doubt that may arise during the service delivery (service encounter with incidents). On the other hand, previous studies have tried to basically answer three questions: 1) which dimensions underlie the e-service quality construct? 2) Which dimensions are more important in the perception of the quality of the services offered through Internet? And 3) what is the influence of the service quality offered by a Website on the online customer's satisfaction and loyalty? The originality of our work is that it answers these questions from two perspectives: service encounters without incidents versus service encounters with incidents. Moreover, our research analyzes if the perceived service quality, the satisfaction with the online shopping and the loyalty intentions differ from one situation to the other.To achieve the objectives proposed, the article is structured as follows. First, we review the most relevant research to help us identify the dimensions of e-service quality. We describe the sample and measures used in the study. Then, we show the results of the empirical research. Finally, we discuss the conclusions and implications for management, the limitations and future research lines.2. THEORETICAL BACKGROUNDSince the pioneering work of Zeithaml et al. (2002), the quality of online services has been explored in some depth. …

After compulsory secondary education; many teenagers face the process of choosing a university degree. This process involves uncertainties referred to their personal abilities, interests, social expectations and professional future. The present work is aimed at determining whether the reasons behind the selection of a particular university degree differ depending on the chosen degree. Another objective is determining whether these reasons differ significantly according to gender. The sample comprises 983 students belonging to the area of social and legal sciences at the University of Seville. The obtained results reveal the existence of four main reasons behind the selection of university degrees for which significant gender-related differences were observed: easy degree, job opportunities, high wages and provision of social services. Besides, these seven reasons are observed to differ widely in six of the considered degrees.

Seasonal variations manifest themselves differently according to the tourist destination. This paper analyses seasonal patterns which are evident in Spain, with specific reference to the Autonomous Communities (regions). To this end, levels of seasonality of tourist demand and supply are observed on the basis of different variables, such as: the number of tourists, the average number of nights spent in hotel accommodation by tourists, the number of rooms available and the personnel employed in tourist accommodation. The present study uses data from the Specific and General Indices of Seasonal Variation, and a simple and effective methodology for the measurement of seasonality is proposed. Finally, the paper verifies the need for a more detailed analysis when studying tourism across an extensive territory such as Spain, where the regions show significant differences with regard to the patterns of seasonality.

La práctica del golf tiene un gran potencial turístico en países como España o en regiones como Andalucía. Pero es necesario cuidar de su desarrollo para que se haga de una manera racional y equilibrada. Recientemente, la Comunidad Autónoma de Andalucía ha aprobado una nueva normativa que regula las condiciones de implantación y funcionamiento de los campos de golf andaluces. Este trabajo presenta los resultados de un estudio realizado sobre la sostenibilidad de los campos de golf en Andalucía desde la perspectiva empresarial. Entre los principales resultados, se puede destacar que los directivos de campos de golf se sienten motivados en su comportamiento ecológico fundamentalmente por la necesidad de satisfacer aspectos empresariales (imagen y responsabilidad social), quedando en un segundo plano otros factores propios de su entorno, como las demandas de los jugadores, la influencia de la legislación y la de los grupos ecologistas.

The current potential of growth of franchising in Spain causes the fact that the associations of franchisors are made unavoidable with the development of this sector. One of de principal goals of these associations is the defence of the deontologie principles and theoretical bases that should govern the application of franchising in Spain; furthermore, another goal is to arrange the lead of the development of a legal framework non-existent up until now, without forgetting the need of improving the image of this sector, promoting its culture in all lagers of society. The present work approaches an overview of the associative panorama in which the franchisors are found, both at domestic and international levels. In the second part and from an empirical point of view, in a sample of Spanish franchisors, we intend, to determine the relationship between (1) the level of associationism of franchisors and (2) one of the four following factors: the activity years of the franchisor, the size of the organization, the site of the headquarters, and the activity sector.