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1. Media relations in Korea: Cheong between journalist and public relations practitioner.

Author

Berkowitza, Dan and Lee, Jonghyuk

Subjects
*MASS media, *PUBLIC relations, *JOURNALISTS, *PUBLIC relations consultants, *PUBLIC relations personnel, *INTERVIEWING
Abstract

This study applied the concept of Cheong-the fundamental foundation for Korean relationships to analyze the relationship between journalists and PR practitioners in Korea. Research drew on in-depth interviews with 10 pairs of journalists and practitioners. Most respondents said they felt Cheong through common encounters and that Cheong provided a positive force for their interaction. [ABSTRACT FROM AUTHOR]

Published
2004
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