Search

Your search keyword '"Beer -- Advertising -- Research"' showing total 2 results
Start Over Descriptor "Beer -- Advertising -- Research"
2 results on '"Beer -- Advertising -- Research"'

1. The influence of culture on American and British advertising: an exploratory comparison of beer advertising

Author

Caillat, Zahna and Mueller, Barbara

Subjects
Civilization -- Research, Communication -- Research, Television advertising -- International aspects -- Research, Advertising -- Research -- United Kingdom, Culture -- Research, Beer -- Advertising -- Research, Communication and culture -- Research, Advertising, marketing and public relations, Business, Advertising, International aspects, Research
Abstract

AN EXPLORATORY COMPARISON OF BEER ADVERTISING One of the most important strategic decisions an international advertiser must make when designing advertising campaigns destined for foreign countries is whether to standardize [...]

Published
1996

2. POPAI Releases Beer Study Findings

Author

Najjar, L.

Subjects
Breweries -- Advertising -- Research, Brewing industry -- Advertising -- Research, Beer -- Advertising -- Research, Point-of-sale advertising -- Research, Advertising, marketing and public relations, Retail industry
Abstract

Point-Of-Purchase Advertising Intl. (POPAI) has shared new data showing the effect of POP advertising on beer sales. The research found that the two most common types of POP advertising elements [...]

Published
2001

Catalog

Books, media, physical & digital resources
See catalog results