1. Letters to the Editor.
- Author
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Hodge, Stuart A., Frankenhuis, Jean Pierre, Finn, Kenneth, Watson, Roy, Leone, Robert A., Davant, James W., Love, John A., Stevens, Robert G., Reeves, Roy C., Kidwell, John R., Johnson, William E., Howsam, Peter S., Beaumont, Pamela J., Fisher, John M., Stonich, Paul J., Suver, John D., Brown, Ray L., Ricketts, E. H., Dearden, W. E., and Biggar, James M.
- Subjects
LETTERS to the editor ,EFFECT of inflation on accounting ,BUSINESS logistics ,NONPROFIT organizations ,MARKETING strategy ,ACTIVE learning - Abstract
The letters to the editor refer to articles published in previous issues of "Harvard Business Review." A reader comments on "How to Get a Good Consultant," by Jean Pierre Frankenhuis, which is in the November-December 1977 issue. The comment is followed by an editors' note and a reply from the author. A Philip Kotler article about sales and marketing effectiveness is praised. Other topics include the costs of regulation, marketing effectiveness, zero-based budgeting, logistics, nonprofit organizations, action learning, restricted stock plans, and accounting for inflation.
- Published
- 1978