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10. Suppliers' GHG mitigation strategies (Scope 3): the case of a steelmaking company.

Author

Fagundes Alves, Marino Yago, Marques Vieira, Luciana, and Beal Partyka, Raul

Subjects
GREENHOUSE gas mitigation, GREENHOUSE gases, SUPPLY chain management, COUNTRY of origin (Immigrants), SUPPLIERS, STEEL manufacture
Abstract

Purpose: The emission of greenhouse gases has become an increasingly relevant topic in supply chain management. The steel industry is a highly intensive manufacturing industry with significant emission levels, particularly Scope 3 emissions, which are the indirect emissions from suppliers. Since a supply chain is seen as a non-mandatory measurement item within GHG measurement protocols, this article contributes to the literature on assessing the suppliers of a focal company relative to their emissions for complying with Scope 3 (indirect emissions). It adds to the evolving literature on low-carbon supply chains. Design/methodology/approach: This study first conducted a survey with 110 suppliers from a focal transnational buyer company. A cluster analysis was performed, and ANOVA compared constructs relating to public or private ownership and country of origin. Finally, regression tested the relationship between the motivators and governance in the mitigation strategies. Findings: Using cluster analysis, two groups of companies were found that have statistically significant differences. The influence of the country of origin was also found in relation to governance and mitigation strategies, as was the influence of the type of company on governance. Furthermore, the more motivated the suppliers and the more governance measures they adopt, the more companies adopt their own GHG mitigation strategies. These findings are summarized by way of an analytical framework that integrates the constructs with empirical evidence. Originality/value: The steel industry is a sector that is particularly energy-intensive and produces millions of tons of CO2 per year. Emissions from its SC (Scope 3) are relevant but still seen as a non-mandatory item for measurement purposes within the GHG measurement protocols, which leads to less attention being paid to the subject. This study contributes by way of its analytical framework that is validated by empirical data that can be tested in further studies. [ABSTRACT FROM AUTHOR]

Published
2024
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11. Quem importa, se importa! O caso da SA Schmitt Alumínios

Author

Dombroski, Ana Carolina, Manoel Cabral, Gabriel, Lana, Jailson, Beal Partyka, Raul, Dombroski, Ana Carolina, Manoel Cabral, Gabriel, Lana, Jailson, and Beal Partyka, Raul

Abstract

This teaching case presents the dilemma of SA Schmitt Alumínios, which is facing difficulties in purchasing aluminum due to high prices. After evaluating the importation process, the partners are divided on whether to accept the alternative. Therefore, is it worth the strain on their relationship? To import or not to import? In constructing the case, primary sources were utilized, including interviews with the company's founding partners and the spouse of one of the partners, along with secondary sources such as articles, books, legislation, among others. The company's name and the partners' names remained unchanged throughout the case. This original and unprecedented case serves as a platform for the class to understand importation processes and propose the best alternatives for a safer and more cost-effective importation. The class is expected to make informed decisions by analyzing the proposed alternatives with analytical sense, ultimately leading to a more accurate decision., Este caso para ensino apresenta o dilema da SA Schmitt Alumínios, que sofre com a dificuldade na compra do alumínio devido às altas no preço. Após avaliar o processo de importação, os sócios ficam divididos em aceitar a alternativa. Logo, valeria a pena o desgaste causado na relação entre eles? Importar ou não importar? Para construção do caso, utilizou-se fontes primárias, através de entrevistas com os sócios fundadores da empresa e a esposa de um dos sócios, e fontes secundárias, através de artigos, livros, legislação, entre outros. O nome da empresa e dos sócios permaneceram fiéis durante todo o caso. Este caso original e inédito é plataforma para que a classe entenda os processos de importação e proponha as melhores alternativas para uma importação mais segura e com menores custos. É esperado que a classe direcione as melhores decisões, analisando as alternativas propostas com senso analítico e assim poderão configurar uma decisão mais correta.

Published
2023

16. Quem importa, se importa! O caso da SA Schmitt Alumínios.

Author

Carolina Dombroski, Ana, Manoel Cabral, Gabriel, Lana, Jailson, and Beal Partyka, Raul

Subjects
PRICES, BUSINESS names, DECISION making, ALUMINUM, INTERNATIONAL trade
Abstract

Copyright of Revista da Micro e Pequena Empresa is the property of Faculdade Campo Limpo Paulista and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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20. The booq is on the table: O dilema da booq for men

Author

da Silva Bertoldi, Aline, Kenor Jorge, Estefani, Lana, Jailson, and Beal Partyka, Raul

Subjects
Canais de distribuição, Conflito de canais, Omnichannel, Caso de ensino
Abstract

Objetivo do estudo: A Booq For Men é uma sociedade do setor de confecções composta por três jovens empreendedores com um desejo em comum: criar um produto para o segmento masculino que se adequasse à necessidade dos próprios sócios. O estudo pretende impulsionar as discussões sobre os processos de desenvolvimento de produto e segmentação de mercado, sobretudo, de maneira inovativa a inserção da empresa na oferta omnichannel.Metodologia/Abordagem: Caso de ensino que retrata um caso real de uma empresa do setor de vestuário, a qual promoveu o estilo streetwear com uma leitura com riqueza em detalhes, estampas exclusivas e acabamento impecável, por consequência agradou artistas de renome nacional.Originalidade/Relevância: Este caso é orientado para discutir a estrutura e o conflito de canais de distribuição da empresa, sobretudo, a partir do dilema presente na história, identificar quais mudanças estruturais poderiam levar a empresa a resolver o conflito e integrar canais, adotando uma estratégia omnichannel.Principais resultados: Devido à toda a exposição da marca, o e-commerce da empresa passou a ser o canal mais expressivo de vendas, o que gerou conflitos com as revendas e seus representantes. Por consequência, gerou o dilema central do caso: parar de fornecer para a revenda e renunciar ao omnichannel?Contribuições teóricas/metodológicas: Desenvolver nos alunos a capacidade de identificar a estrutura de canais de distribuição, discutir os conflitos existentes e propor mudanças que levem a adoção da estratégia omnichannel.

Published
2022

21. QUEM NÃO É VISTO, NÃO É VENDÍVEL: O CASO DA OH!GOODHEALTHY.

Author

da Costa, Natália, Lana, Jailson, and Beal Partyka, Raul

Abstract

Copyright of Revista Gestão & Tecnologia is the property of Revista Gestao & Tecnologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

22. PARCEIROS INTELIGENTES CRESCEM JUNTOS: O CASO DA INTERCARGA.

Author

MANFROI, ALÍSSA, ABREU LEUTPRECHT, RENAN, LANA, JAILSON, and BEAL PARTYKA, RAUL

Subjects
SUPPLIER relationship management, FREIGHT forwarders, INTERNATIONAL trade, PARTICIPANT observation, PRICES
Abstract

Copyright of Revista Pretexto is the property of Revista Pretexto and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

23. O PLANO (DE NEGÓCIO) DE BEATRIZ: SONHO BOM OU DURA REALIDADE?

Author

Beatriz de Almeida Mendia, Ana, Lana, Jailson, and Beal Partyka, Raul

Subjects
CORPORATE finance, BUSINESS size, FINANCIAL planning, BUSINESS planning, DECISION making
Abstract

Copyright of GVcasos: Revista Brasileira de Casos de Ensino em Administração is the property of Fundacao Getulio Vargas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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27. Tomada de Decisão com Base em Moving Average Convergence-Divergence: Uma Análise sobre Volatilidade

Author

Simas, Valdinei, Beal Partyka, Raul, Lana, Jeferson, Simas, Valdinei, Beal Partyka, Raul, and Lana, Jeferson

Abstract

This study analyses the growing movement of investors leaving fixed income and moving to the variable income market, many of them use simple techniques such as Moving Average Convergence-Divergence (MACD) and sometimes choose assets with little volatility because, empirically, they see them as “safer”. The purpose of the study is to estimate the relationship between the level of an asset's volatility and the efficiency of the MACD instrument. To achieve the objective, a descriptive analysis was performed - with a documentary collection, and quantitative analysis - through Analysis of Variance (ANOVA). We searched for companies that make up a given stock exchange index, dividing them into two groups: the 20% more volatile and the 20% less volatile. Simulations of purchases and sales were carried out to identify the returns obtained. It is possible to identify that the group of the most volatile assets obtained results - profit - exponentially better than the other, thus achieving the theoretical and empirical contribution of the technical rules of trading, especially via graphical analysis and use of the MACD instrument. Above all, it proved that the relationship has predictive capacity in Brazil. The results of the study support the use of techniques, which promote surplus returns in a practical way for investors. Evidence was found of the existence of a relationship between the intensity of volatility and the efficiency of the MACD. The study implies demonstrating the investment strategy of using volatility as a moderator of the efficiency of graphical analysis., Este estudo contempla o movimento crescente de investidores saindo da renda fixa e iniciando no mercado de renda variável, muitos dos quais utilizam técnicas simples como o Moving Average Convergence-Divergence (MACD) e por vezes escolhem ativos com pouca volatilidade, pois empiricamente entende que são mais “seguros”. O objetivo do estudo é estimar a relação entre a intensidade da volatilidade de um ativo e a eficiência do instrumento MACD. Para atingir o objetivo, foi realizada análise descritiva - com coleta documental, e análise quantitativa - por meio da Análise de Variância (ANOVA). Buscou-se empresas que compõem determinado índice da bolsa de valores, dividindo-as em dois grupos: as 20% mais voláteis e as 20% menos voláteis. Foram realizadas simulações de compras e vendas para identificar os retornos obtidos. É possível identificar que o grupo dos ativos mais voláteis obteve resultados – lucro - exponencialmente melhores do que o outro, realizando assim a contribuição teórica e empírica das regras técnicas de negociação, especialmente via análise gráfica e utilização do instrumento MACD, sobretudo, comprovando que a relação tem capacidade preditiva no Brasil. Os resultados do estudo apoiam o emprego das técnicas, as quais promovem retornos excedentes de forma prática para os investidores. Evidências foram alcançadas da existência da relação entre a intensidade da volatilidade e a eficiência do MACD. O estudo implica na demonstração da estratégia de investimento de utilização da volatilidade como moderador da eficiência da análise gráfica.

Published
2021

28. Cross-country analysis of online consumer word-of-mouth: the role of action loyalty in Brazil and Sweden

Author

Beal Partyka, Raul, Lana, Jailson, Beal Partyka, Raul, and Lana, Jailson

Abstract

This study intends to further expand the research on the connection between word-of-mouth (WOM) and customer loyalty, observing the effect of action loyalty on WOM of e-consumer in a cross-country analysis, between Brazilians and Swedes. We use a quantitative method by collecting answers from a survey, with consumers living in Sweden and in Brazil. The hypotheses test was realized by regression analysis. Although the countries surveyed have different stages of industrialization and economic development, each with unique characteristics in relation to their national cultures, there is no evidence of differences on WOM in the moderating effect of action loyalty. The main contribution of this study is the development and analysis of the effect of loyalty on WOM and the respective difference between Brazil and Sweden. The results are useful for retail professionals to focus their resources on WOM among customers who have a personal connection with each other, in order to gain customer loyalty. Thus, this work represents a new empirical contribution to the WOM field, mainly due to the approach being in online consumers, and to customer loyalty, specifically as the loyalty to the action (behavior) displayed by the customers., This study intends to further expand the research on the connection between word-of-mouth (WOM) and customer loyalty, observing the effect of action loyalty on WOM of e-consumer in Este estudo pretende ampliar as pesquisas sobre a conexão entre boca a boca (WOM) e fidelização de clientes, observando o efeito da lealdade de ação sobre o WOM do consumidor online, em uma análise entre brasileiros e suecos. Usamos um método quantitativo por meio de survey, com consumidores residentes na Suécia e no Brasil. O teste de hipóteses foi realizado por meio de análise de regressão. Embora os países pesquisados ​​tenham diferentes estágios de industrialização e de desenvolvimento econômico, cada um com características únicas em relação às suas culturas nacionais, não há evidências de diferenças no WOM no efeito moderador da lealdade de ação. A principal contribuição deste estudo é o desenvolvimento e análise do efeito da lealdade de ação sobre o WOM e a respectiva diferença entre Brasil e Suécia. Os resultados são úteis para que os profissionais de varejo concentrem seus recursos no WOM entre os clientes que têm uma conexão pessoal entre si, a fim de fidelizar os clientes. Assim, este trabalho representa uma nova contribuição empírica para o campo do WOM, principalmente devido à abordagem da fidelização do cliente de consumidores online, especificamente quanto ao nível da lealdade (comportamento) apresentada.a cross-country analysis, between Brazilians and Swedes. We use a quantitative method by collecting answers from a survey, with consumers living in Sweden and in Brazil. The hypotheses test was realized by regression analysis. Although the countries surveyed have different stages of industrialization and economic development, each with unique characteristics in relation to their national cultures, there is no evidence of differences on WOM in the moderating effect of action loyalty. The main contribution of this study is the development and analysis of the effect of loyalty

Published
2021

29. DETERMINANTS OF PERFORMANCE ON CONTAINER TERMINALS

Author

Sandrini Perin, Juliano, Beal Partyka, Raul, Lana, Jeferson, and Marcon, Rosilene

Subjects
Container terminals, Performance, Institutional theory, Terminales de contenedores, Desempeño, Teoría institucional
Abstract

Port performance determinants in a region are crucial to understand how these companies compete and survive. This article analyses and identifies the main performance determinants on container terminals in Brazil, regarding their traffic. This study contributes with a focus on performance in relation to competition between ports. Container ports in Brazil were analyzed from 2011 to 2016. Tests were performed by using linear regression with panel data. Evidence indicates that out of the five most relevant variables, three are related to the internal infrastructure, one related to external infrastructure and one related to the institutional aspect., Los determinantes del desempeño portuario en una región son cruciales para entender cómo estas compañías compiten y sobreviven. Este artículo analiza e identifica los principales determinantes del desempeño en las terminales de contenedores en Brasil, en relación con su tráfico. Este estudio contribuye al centrarse en el desempeño en relación a la competencia entre puertos. Los puertos de contenedores en Brasil se analizaron del 2011 al 2016. Las pruebas se realizaron mediante regresión lineal con datos de panel. La evidencia indica que, de las cinco variables más relevantes, tres están relacionadas con la infraestructura interna, una relacionada con la infraestructura externa y otra relacionada con el aspecto institucional.

Published
2020

30. A XP e o Itaú Unibanco: dos Produtos de Investimento a Desbancarização

Author

Beal Partyka, Raul, Lana, Jeferson, and Marcon, Rosilene

Subjects
Bancos, Banks, Transaction cost theory, Brokers, Corretoras, Inovação tecnológica, Technological innovation, Teoria do custo de transação, Economic scenarios, Cenários econômicos
Abstract

This teaching case presents the narrative of the acquisition of XP Investimentos by Itaú Unibanco. The bank offered to buy XP Investimentos. This movement occurred shortly before the broker asked to register for its IPO (Initial Offering of Shares, acronym in English) on the Brazilian stock exchange (B3). The objective of the study is to encourage discussions of the acquisition operation for the themes of governance structure and the theory of transaction costs amid technological innovation in the Brazilian financial market. On the XP side, the plan was clear: in one stroke, stay with the asset and eliminate a competitor, and now you can not only dream of being the largest investment group in Brazil. For Itaú Unibanco - the largest player in the market - it now has the XP portfolio ready and eliminates a competitor that took its market share. The case indicates discussions about the logic behind Itaú Unibanco’s acquisition of XP. Still, it allows asking whether the largest bank in Brazil would not be able to develop such capacities acquired from the broker, in addition to questioning whether XP’s internalized capacities are so valuable to the point of such investment. Este caso para ensino apresenta a narrativa da aquisição da XP Investimentos pelo Itaú Unibanco. O banco ofertou a compra da XP Investimentos. Este movimento ocorreu pouco antes da corretora pedir o registro para realizar seu IPO (Oferta Inicial de Ações, sigla em inglês) na bolsa de valores brasileira (B3). O objetivo do estudo é impulsionar as discussões da operação de aquisição para os temas de estrutura de governança e a teoria dos custos de transação em meio a inovação tecnológica no mercado financeiro brasileiro. Pelo lado da XP o plano era claro: em uma tacada só, ficar com o ativo e eliminar um concorrente, podendo agora não apenas sonhar em ser o maior grupo de investimentos do Brasil. Já para o Itaú Unibanco – maior player do mercado - passa a ter a carteira da XP pronta e elimina um concorrente que lhe tirava market share. O caso indica discussões sobre a lógica por trás da aquisição da XP pelo Itaú Unibanco. Ainda, permite indagar se não seria capaz o maior banco do Brasil, desenvolver tais capacidades adquiridas da corretora, além de questionar se as capacidades internalizadas da XP são tão valiosas a ponto de tamanho investimento.

Published
2020

31. Um Olho no Peixe e Outro no Gato: Como as Fintechs Disputam Espaço com os Bancos em Época de Juros Baixos

Author

Beal Partyka, Raul, Lana, Jeferson, and Bahia Gama, Marina Amado

Subjects
Bancos, Corporate Political Activity, Fintechs, Banks, Strategy, Atividade Política Corporativa, Estratégia
Abstract

This teaching case contextualizes the evolution and transformation of the Brazilian Financial System, with emphasis on the growth of the fintechs (technology-based financial companies)and the rupture of the moment of “quiet” of the big banks. With the emergence of Fintechs, the market share of major banks is threatened. The purpose of this case is to discuss the competitive market strategies of banks and Fintechs in the face of possible future scenarios, in particular, to analyze fintech strategies with a focus on corporate political activities in the form of influencing government, regulation and the System National Bank to gain access to the market. The case also allows us to evaluate the integration of market and non-market strategies, acting in the face of common interest, between fintechs and large banks. This is a real case within the Brazilian context. It can be used in undergraduate and postgraduate courses in Administration, Accounting, Economics, and Management. It can also be used in complementary courses, short courses or executive education, in subjects such as Government Relations and Institutional Relations and Nonmarket Strategy. Este caso de ensino contextualiza a evolução e transformação do Sistema Financeiro brasileiro, com destaque para o crescimento das fintechs (empresas financeiras de base tecnológica)e ruptura do momento de “sossego” dos grandes bancos. Com o surgimento das fintechs, o market share dos grandes bancos passa a ser ameaçado. Com isso, este caso tem por objetivodiscutir as estratégias de mercado concorrenciais dos bancos e das fintechs frente aos cenários futuros possíveis, sobretudo, analisar as estratégias das fintechs com enfoque nas atividadespolíticas corporativas sob forma de influenciar o governo, a regulação e o Sistema Financeiro Nacional para obter acesso ao mercado. O caso ainda permite avaliar a integração das estratégiasde mercado e de não mercado, atuando frente a um interesse em comum, entre as fintechs e os grandes bancos. Trata-se de um caso real dentro do contexto brasileiro. Pode ser utilizado em cursos de graduação e de pós-graduação em Administração, Ciências Contábeis, Economia e Gestão. Ainda pode ser utilizado em cursos complementares, de curta duração ou educação executiva, em temáticas tais como Relações Governamentais e Relações Institucionais e Estratégia de Não Mercado.

Published
2020

34. Diga-Me O Que Tu Bebes, Que Te Direi Quem Tu És

Author

Lana, Jailson, Beal Partyka, Raul, Lana, Jeferson, Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES), and EnAnpad 2018

Subjects
Price, Differentiation, Brewpub, Strategy, Teaching Case, Precio, Diferenciación, Estrategia, Caso de Enseñanza, Preço, Diferenciação, Estratégia, Caso de Ensino
Abstract

Objective: The present case was developed in order to provide discussion about the strategic positioning of a company that undergoes scenario changes.Method: Teaching case coming from real facts based on experience in management and consultancies.Originality/Relevance: The case portrays the activities of The Factory Brewpub with a differentiated proposal, starting with the place of service, inside a farm, where they are offered the increasingly requested, craft beers produced in the local and sold exclusively on the premises, as well as burgers and steaks.Results: João Paulo, owner of the site, after four years of activity, faced a situation where there is a conflict of choice: producing and selling differentiated beers, special styles and high prices for the product, still working for a more select audience, but with less movement in the pub? Or produces cheaper beers, focusing on cost and lower end price, with fewer varieties and less complex styles, but with more movement and full house every week? Which strategy to adopt?Theoretical/methodological contributions: To develop in students the ability to read the environment to identify competitive advantages and above all, strategies, being cost leadership or differentiation, which will be more coherent for companies to stay in the market in a sustainable and profitable way?, Objetivo: El presente caso se desarrolló para proporcionar una discusión sobre el posicionamiento estratégico de una empresa que experimenta cambios de escenario.Metodo: Caso de enseñanza proveniente de hechos reales basados en la experiencia en gestión y consultoría.Originalidad / relevancia: el caso describe las actividades de The Factory Brewpub con una propuesta diferenciada, comenzando con el lugar de servicio, dentro de una granja, donde se ofrecen las cervezas artesanales cada vez más solicitadas que se producen en el Local y vendido exclusivamente en las instalaciones, así como hamburguesas y filetes.Resultados: João Paulo, propietario del sitio, después de cuatro años de actividad, enfrentó una situación en la que existe un conflicto de elección: producir y vender cervezas diferenciadas, estilos especiales y un alto precio para el producto, que aún funciona para una audiencia más selecta, pero con menos movimiento en el pub? ¿O centrarse en producir cervezas más baratas, centrándose en el costo y en el precio final más bajo, con menos variedades y estilos menos complejos, pero con más movimiento y más gente cada semana? ¿Qué estrategia adoptar?Contribuciones teóricas/metodológicas: Desarrollar en los estudiantes la capacidad de leer el entorno para identificar ventajas competitivas y, sobre todo, estrategias, ya sea por liderazgo o diferenciación, lo que será más coherente para que las empresas permanezcan en el mercado de manera sostenible y rentable., Objetivo: O presente caso foi desenvolvido a fim de proporcionar discussão acerca do posicionamento estratégico de uma empresa que passa por mudanças de cenários.Método: Caso de ensino proveniente de fatos reais baseados na experiência em gestão e consultorias.Originalidade/Relevância: O caso retrata as atividades do The Factory Brewpub que com uma proposta diferenciada, a começar pelo local de atendimento, dentro de uma chácara, onde são oferecidas as cada vez mais requisitadas, cervejas artesanais produzidas no local e vendidas com exclusividade no estabelecimento, além de burgers e steaks.Resultados: João Paulo, proprietário do local, após quatro anos de atividade, deparou-se com uma situação em que há conflito de escolha: produzir e vender cervejas diferenciadas, estilos especiais e com um preço alto pelo produto, trabalhando para um público mais seleto, mas com menos movimento no pub? Ou produzir cervejas mais baratas, com foco no custo e preço baixo final, com menos variedades e estilos menos complexos, mas com mais movimento e casa cheia toda semana? Qual estratégia adotar?Contribuições teóricas/metodológicas: Desenvolver nos alunos a capacidade da leitura de ambiente para a identificação de vantagens competitivas e, sobretudo, estratégias, seja liderança em custos ou diferenciação, que serão mais coerentes para as empresas manterem-se no mercado de forma sustentável e lucrativa.

Published
2019

35. Dime Lo Que Bebes, Te Diré Quién Eres

Author

Lana, Jailson, Beal Partyka, Raul, and Lana, Jeferson

Subjects
Diferenciação, Diferenciación, Differentiation, Caso de Enseñanza, Caso de Ensino, Strategy, Teaching Case, Preço, Estrategia, Estratégia, Price, Brewpub, Precio
Abstract

Objective: The present case was developed in order to provide discussion about the strategic positioning of a company that undergoes scenario changes.Method: Teaching case coming from real facts based on experience in management and consultancies.Originality/Relevance: The case portrays the activities of The Factory Brewpub with a differentiated proposal, starting with the place of service, inside a farm, where they are offered the increasingly requested, craft beers produced in the local and sold exclusively on the premises, as well as burgers and steaks.Results: João Paulo, owner of the site, after four years of activity, faced a situation where there is a conflict of choice: producing and selling differentiated beers, special styles and high prices for the product, still working for a more select audience, but with less movement in the pub? Or produces cheaper beers, focusing on cost and lower end price, with fewer varieties and less complex styles, but with more movement and full house every week? Which strategy to adopt?Theoretical/methodological contributions: To develop in students the ability to read the environment to identify competitive advantages and above all, strategies, being cost leadership or differentiation, which will be more coherent for companies to stay in the market in a sustainable and profitable way?, Objetivo: El presente caso se desarrolló para proporcionar una discusión sobre el posicionamiento estratégico de una empresa que experimenta cambios de escenario.Metodo: Caso de enseñanza proveniente de hechos reales basados en la experiencia en gestión y consultoría.Originalidad / relevancia: el caso describe las actividades de The Factory Brewpub con una propuesta diferenciada, comenzando con el lugar de servicio, dentro de una granja, donde se ofrecen las cervezas artesanales cada vez más solicitadas que se producen en el Local y vendido exclusivamente en las instalaciones, así como hamburguesas y filetes.Resultados: João Paulo, propietario del sitio, después de cuatro años de actividad, enfrentó una situación en la que existe un conflicto de elección: producir y vender cervezas diferenciadas, estilos especiales y un alto precio para el producto, que aún funciona para una audiencia más selecta, pero con menos movimiento en el pub? ¿O centrarse en producir cervezas más baratas, centrándose en el costo y en el precio final más bajo, con menos variedades y estilos menos complejos, pero con más movimiento y más gente cada semana? ¿Qué estrategia adoptar?Contribuciones teóricas/metodológicas: Desarrollar en los estudiantes la capacidad de leer el entorno para identificar ventajas competitivas y, sobre todo, estrategias, ya sea por liderazgo o diferenciación, lo que será más coherente para que las empresas permanezcan en el mercado de manera sostenible y rentable., Objetivo: O presente caso foi desenvolvido a fim de proporcionar discussão acerca do posicionamento estratégico de uma empresa que passa por mudanças de cenários.Método: Caso de ensino proveniente de fatos reais baseados na experiência em gestão e consultorias.Originalidade/Relevância: O caso retrata as atividades do The Factory Brewpub que com uma proposta diferenciada, a começar pelo local de atendimento, dentro de uma chácara, onde são oferecidas as cada vez mais requisitadas, cervejas artesanais produzidas no local e vendidas com exclusividade no estabelecimento, além de burgers e steaks.Resultados: João Paulo, proprietário do local, após quatro anos de atividade, deparou-se com uma situação em que há conflito de escolha: produzir e vender cervejas diferenciadas, estilos especiais e com um preço alto pelo produto, trabalhando para um público mais seleto, mas com menos movimento no pub? Ou produzir cervejas mais baratas, com foco no custo e preço baixo final, com menos variedades e estilos menos complexos, mas com mais movimento e casa cheia toda semana? Qual estratégia adotar?Contribuições teóricas/metodológicas: Desenvolver nos alunos a capacidade da leitura de ambiente para a identificação de vantagens competitivas e, sobretudo, estratégias, seja liderança em custos ou diferenciação, que serão mais coerentes para as empresas manterem-se no mercado de forma sustentável e lucrativa.

Published
2019

36. (Será Que) Ninguém Pode Servir a Dois Senhores? O Dilema da Ecofood.

Author

Eduardo de Lima, Carlos, Beal Partyka, Raul, and Lana, Jailson

Abstract

Context: Ecofood is a food redistribution platform that aims to reduce food waste on the planet, fight hunger and the emission of polluting gases. This is done by enabling the purchase of surplus food, but of excellent quality, at reduced prices through an application. Teaching objectives: The case makes it possible to understand the process of expanding digital platforms in the food sector and how impactful businesses can generate benefits for all stakeholders. Data sources: The case shows a real company that is going through an accelerated growth process. Its creators and managers started to discuss and discuss the expansion. The case was drawn up from primary and secondary sources. The names of the partners and the company have remained faithful throughout the history of the case. Contributions: From a social point of view, reducing food waste strengthens the fight against hunger and increases food security. On the other hand, it is necessary to show and realize that it is possible to have great financial gains by reducing the losses that occur with food, in this specific case, in the consumption of meals. Application: The case can be applied to administration and management courses, at undergraduate and graduate levels. Mainly, it can be conducted by teachers in entrepreneurship, strategy, sustainability and negotiation. [ABSTRACT FROM AUTHOR]

Published
2021
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39. PERCEPÇÃO E DESAFIOS DA GESTÃO OMNICHANNEL: UM ESTUDO NO SETOR DE RESTAURANTES.

Author

Lana, Jailson, Beal Partyka, Raul, Lana, Jeferson, and Kaminski da Silva, Mariana

Abstract

Copyright of Revista de Administraçãao da UNIMEP is the property of Revista de Administracao da UNIMEP and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2021

40. REGULAÇÃO DOS JOGOS DE BINGO NO BRASIL: UMA ANÁLISE DO AMBIENTE DE NÃO MERCADO.

Author

XAVIER BATISTA, LEANDRO, BEAL PARTYKA, RAUL, and LANA, JEFERSON

Subjects
CORPORATE political activity, GAMES industry, BINGO, GAMBLING industry, GAMES
Abstract

Copyright of Revista de Administração FACES Journal is the property of Revista de Administracao FACES Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2021

41. Fusões e aquisições no ensino superior à luz da teoria do crescimento da firma

Author

Andrade dos Reis, Edson, Beal Partyka, Raul, Lana, Jeferson, Marcon, Rosilene, Andrade dos Reis, Edson, Beal Partyka, Raul, Lana, Jeferson, and Marcon, Rosilene

Abstract

This article analyzes 18 years (2000-2017) of publications on Mergers and Acquisitions of Higher Education Institutions around the world. The bibliometric survey found one hundred and eighty-seven articles whose focus was the intersection of these themes. Once the filters were applied, the final sample had fifty-two articles. Among the main findings obtained with the analysis of these fifty-two articles, it is observed that there is a predominance of qualitative researches and without the occurrence of publication whose theoretical basis is based on the Theory of Firm Growth. Most of the articles found have their roots in economics and education. The lack of research on Mergers and Acquisitions in the subsector of higher education reveals an excellent contribution of this article, since it brings an unexplored and relevant prism to this type of phenomenon. In the last ten years, in Brazil alone, more than two hundred mergers and acquisitions of higher education institutions occurred. The expected theoretical and empirical contribution to the results presented here is to foster future research on M & E in the higher education sector in light of Penrose's Theory of Firm Growth (1959). In addition, this article also aims to demonstrate the importance of the production of quantitative articles to test hypotheses related to mergers and acquisitions, mainly studies that can analyze significant samples within the national universe and that use variables other than those related to financial performance., Este artigo analisa 18 anos (2000-2017) de publicações sobre Fusões e Aquisições de Instituições de Ensino Superior ao redor do mundo. O levantamento bibliométrico encontrou cento e oitenta e sete artigos cujo foco foi a intersecção destes temas. Aplicados os devidos filtros, a amostra final contou com cinquenta e dois artigos. Dentre os principais achados, obtidos com análise destes cinquenta e dois artigos, observa-se que há predominância de pesquisas qualitativas e sem a ocorrência de publicação cuja base teórica baseia-se na Teoria do Crescimento da Firma, uma das mais utilizadas em pesquisas tradicionais sobre fusões e aquisições. Grande parte dos artigos encontrados têm sua origem em vertentes oriundas da economia e educação. A ausência de pesquisas sobre Fusões e Aquisições no subsetor de ensino superior revela uma excelente contribuição deste artigo, pois traz um prisma inexplorado e relevante a este tipo de fenômeno. Nos últimos dez anos, apenas no Brasil, mais de duas centenas de fusões e aquisições de instituições de Ensino Superior ocorreram. A contribuição teórica e empírica pretendida com os resultados aqui apresentados é impulsionar futuras pesquisas com base na Teoria do Crescimento da Firma, de Penrose (1959).

Published
2018

42. A SELIC CAIU, E AGORA?

Author

VITOR KOHLER, JOSÉ, BEAL PARTYKA, RAUL, and LANA, JEFERSON

Abstract

Copyright of Revista Pretexto is the property of Revista Pretexto and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2021

44. An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest.

Author

Beal Partyka, Raul, Lana, Jeferson, and Bahia Gama, Marina Amado

Subjects
CORPORATE political activity, BUSINESS planning, MANAGEMENT education, MARKETING strategy, EYE
Abstract

Copyright of Administração: Ensino e Pesquisa is the property of Administracao: Ensino e Pesquisa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2020
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46. Previsão de Vendas e Dados Estatísticos: o Caso da Woodstock e suas Exportações para os EUA.

Author

Agostini, Charles, Beal Partyka, Raul, and Lana, Jeferson

Abstract

This teaching case relates the dilemma of Woodstock, a manufacturer of wooden doors. Its main consumer market is in the United States of America. The company, over the years, has shown ups and downs in production and the need to predict market behavior only increases. Predicting the consumption of doors helps to have greater regularity in the cash flow and, consequently, in production. The case was developed to provide students of international trade and statistics the basis for discussions about the efficiency of using secondary statistical data in sales forecasting and to provide greater regularity throughout a company's operating system. Students are expected to have a critical sense of using statistical data and also look inside the organization to take advantage of available resources to achieve sales and production goals. It is recommended to use in undergraduate and postgraduate courses, especially in the subjects of Internationalization of Companies, Statistics, Foreign Trade and other disciplines that evoke the subject of sales predictability and statistics. [ABSTRACT FROM AUTHOR]

Published
2019
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47. IMPORTANDO BEM SEM OLHAR ALÉM.

Author

Sensi Filho, Mario Antonio, Beal Partyka, Raul, and Lana, Jeferson

Abstract

Copyright of Revista da Micro e Pequena Empresa is the property of Faculdade Campo Limpo Paulista and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2018
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48. Opportunity or Illusion? Risk Perception in Opportunity Evaluation.

Author

Mussolin Massa, Rubens, Andreassi, Tales, Beal Partyka, Raul, and Lana, Jeferson

Subjects
*RISK perception, *COGNITIVE bias, *SMALL business, *BUSINESSPEOPLE, *JUDGMENT (Psychology), *STRUCTURAL equation modeling
Abstract

This article describes research conducted to determine which variables influence the opportunity evaluation by emerging market entrepreneurs. The study was conducted with quantitative research techniques, using data from 124 entrepreneurs in micro and small Brazilian enterprises. Hypotheses were tested with confirmatory analyses and using Structural Equations Modelling. According to previous research, results demonstrated that the smaller the perceived risk, the more positively the entrepreneurs will evaluate opportunities, affecting their propensity to act. However, the results of tests to measure correlations between the occurrence of cognitive biases and other variables were not significant, contradicting previous work that has stated that correlations exist. The findings support the concept that variables ignored when analysing our decision-making process are relevant to the result of our decisions. Besides, they may result in inconsistent illusions that can lead the decision-maker into unwarranted confidence in their capacity to understand whether an assessment of opportunity, which is inherent to the entrepreneurial process, is truly an opportunity or an illusion. [ABSTRACT FROM AUTHOR]

Published
2024
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