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1. Automotive brands need to focus on their CRM strategy

Subjects
Customer relationship management -- Methods, Automobile industry -- Customer relations -- Marketing -- Services, Company marketing practices, Customer relationship management, Automobile Industry, Advertising, marketing and public relations, Business
Abstract

An automotive purchase is not taken lightly. Brand strategy plays a crucial role in selling cars, but marques must focus on customer care, the actual brand experience and the personal [...]

Published
2012

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