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1. The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality

Author

Akbar MohammadiArgi, Mohammad Ehsani, Marjan Saffari, and Rasoul NorouziSeyedHossini

Subjects
Tourism, Leisure and Hospitality Management, media_common.quotation_subject, Personality, Orthopedics and Sports Medicine, Physical Therapy, Sports Therapy and Rehabilitation, Advertising, Football, Brand equity, Psychology, Applied Psychology, Social Sciences (miscellaneous), media_common
Published
2021
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