The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality

Authors :: Akbar MohammadiArgi
Mohammad Ehsani
Marjan Saffari
Rasoul NorouziSeyedHossini
Source :: Annals of Applied Sport Science. 9
Publication Year :: 2021
Publisher :: CMV Verlag, 2021.

Subjects :: Tourism, Leisure and Hospitality Management
media_common.quotation_subject
Personality
Orthopedics and Sports Medicine
Physical Therapy, Sports Therapy and Rehabilitation
Advertising
Football
Brand equity
Psychology
Applied Psychology
Social Sciences (miscellaneous)
media_common

Full Text Access

Tools