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19 results on '"Advertising consultants -- Beliefs, opinions and attitudes"'

1. Agency media professionals look at the sales effects of national paper ads

Author

Reid, Leonard N., King, Karen Whitehill, and Morrison, Margaret

Subjects
Newspaper advertising -- Evaluation, Television advertising -- Evaluation, Billboards -- Evaluation, Magazine advertising -- Evaluation, Radio advertising -- Evaluation, Advertising consultants -- Beliefs, opinions and attitudes
Abstract

Nearly all agency media professionals surveyed rate television as the best national advertising medium. Results suggest a need for promotional and informational campaigns by the newspaper industry.

Published
1996

2. What you can learn from Cindy Gallop's social game

Author

Kerwin, Ann Marie

Subjects
Advertising consultants -- Beliefs, opinions and attitudes, Social media -- Usage
Abstract

Byline: ANN MARIE KERWIN One key aspect of the Cindy Gallop brand is her masterful use of social media to elicit reactions and affirmations. "What I love about social media [...]

Published
2016

3. Advertising and public relations: opinions vary about the state of the industry

Subjects
Advertising agencies -- Evaluation, Public relations agencies -- Evaluation, Advertising consultants -- Beliefs, opinions and attitudes, Public relations -- Beliefs, opinions and attitudes, Business, Business, regional
Abstract

The Denver Business Journal asked agencies five questions about the current state of advertising and public relations in Denver as we head into a new year. Here's an edited selection [...]

Published
1993

4. Giving It Away

Author

MORTON, JOHN

Subjects
Advertising consultants -- Beliefs, opinions and attitudes, Newspapers -- Advertising, Free circulation newspapers and periodicals -- Advertising, Literature/writing, Mass communications, Advertising, Beliefs, opinions and attitudes
Abstract

Will free circulation experiments pay off for dailies? In an era in which it is becoming increasingly difficult to sell newspapers, a few owners are trying something different: giving them [...]

Published
2001

5. Wireless buys her time

Author

Alexander, Gordon

Subjects
Notebook computers -- Usage, Laptop computers -- Usage, Advertising consultants -- Beliefs, opinions and attitudes, Advertising consultants -- Management, Consulting services -- Officials and employees, Laptop/portable computer, Company business management, Business, Business, international
Abstract

Carrie Barlow, founder of Barlow Media Inc., an airtime & advertising space negotiating company, explains how she uses her laptop to advice clients on the best way to reach a target audience. She states how she manages professional and personal life with the use of her laptop with Intel Centrino mobile technology working from anywhere possible.

Published
2004

6. Digital Direct: Advertisers should push for more from search providers

Subjects
Microsoft Network L.L.C. -- Services -- Management, Yahoo! Inc. -- Services -- Management, Google L.L.C. -- Services -- Management, Internet/Web search services -- Management -- Services, Advertising consultants -- Beliefs, opinions and attitudes, Computer services industry -- Services, Text search and retrieval software, Company business management, Internet search software, Computer services industry, Internet/Web search service, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

By the end of this year we'll see the search duopoly become the triumvirate as Google, Yahoo! and MSN square up to win the title of World Heavyweight Search Champion. [...]

Published
2004

7. Lessons from Silicon Valley

Author

TAYLOR, ROGER

Subjects
Advertising consultants -- Beliefs, opinions and attitudes, Internet -- Criticism and interpretation, Internet, Business, Business, international
Abstract

ON THE FACE OF IT, the advertising industry should thank its lucky stars for the explosion of the internet. The race to build brands online is diverting hundreds of millions [...]

Published
2000

8. Recency planning: a new media approach

Author

EPHRON, ERWIN

Subjects
Ephron Papazian Ephron -- Management, Advertising consultants -- Beliefs, opinions and attitudes, Advertising agencies -- Management, Advertising, marketing and public relations, Business, Company business management, Management, Beliefs, opinions and attitudes
Abstract

Erwin Ephron is a partner in Ephron, Papazian & Ephron, New York Recency planning isn't about reach and frequency or even TV. It's about how we think consumers make decisions. [...]

Published
1999

9. Achjuman Achjadi

Subjects
Advertising consultants -- Beliefs, opinions and attitudes, Advertising agencies -- Indonesia, Advertising, marketing and public relations, Business, Beliefs, opinions and attitudes
Abstract

Title: director of media services Company: Perwanal DMB&B Based in: Jakarta Bio: market researcher at FrankSmall & Associates, joined Perwanal in 1992 Age: 41 Mr. Achjadi has long been a [...]

Published
1999

10. Why that 'Diamonds Is Forever' slogan has endured

Author

Sullivan, J. Courtney

Subjects
De Beers S.A. -- Advertising, Advertising consultants -- Beliefs, opinions and attitudes, Slogans -- Usage, Diamond industry -- Advertising -- Usage, Mottoes -- Usage, General interest, News, opinion and commentary
Abstract

Byline: J. Courtney Sullivan This past week, my aunt forwarded me an email from one of the biggest jewelers in Boston. The subject line: 'Chocolate Melts, Flowers Wilt, Diamonds are [...]

Published
2014

11. The fantastic world of tomorrow

Subjects
Advertising consultants -- Beliefs, opinions and attitudes, Advertising -- Technology application, Advertising -- Forecasts and trends, Advertising -- Public opinion, Technology application, Market trend/market analysis, Advertising, marketing and public relations, Business, Business, international
Published
2010

12. Advertising education in China: what do the professionals think?

Author

Wu, Guohua, La Ferle, Carrie, and Lee, Wei-Na

Subjects
Advertising -- Study and teaching, Advertising consultants -- Beliefs, opinions and attitudes, Universities and colleges -- China, Advertising, marketing and public relations, Business, Business, international
Abstract

Issues are discussed concerning the ways in which the subject of advertising education is considered by advertising professionals in China. Research suggests that they perceive it positively and believe that graduate and undergraduate courses are needed in the country.

Published
2000

13. Does Age Matter? Youth often trumps experience in the agency business

Author

Mahoney, Sarah

Subjects
Advertising agencies -- Beliefs, opinions and attitudes, Advertising consultants -- Beliefs, opinions and attitudes, Advertising consultants -- Demographic aspects, Advertising, marketing and public relations, Business, general
Abstract

In the last two years, estimates one New York tech consultant, he's applied for 70 to 100 agency jobs that sounded just right for him. And while it's been a [...]

Published
2004

14. Maurice Saatchi speaks about revenge

Subjects
Advertising consultants -- Beliefs, opinions and attitudes, Advertising, marketing and public relations, Business, Business, international
Abstract

Advertising guru Maurice Saatchi's radio appearance on the BBC's Desert Island Discs programme has given him the chance to speak about revenge. The program asks celebrities to choose ten discs that they would take on a desert island and requires them to state the reasons for their choices. When asked by interviewer Sue Lawley if he had planned any revenge for being ousted from the company that he formed, he answered that the only problem was the name of the agency which remains as Saatchi & Saatchi. He seems to liken himself to Shakespeare's Hamlet and the ways that he was flawed.

Published
1995

15. Agencies weigh up cost of seven-day buying

Author

Reid, Alasdair

Subjects
Advertising consultants -- Beliefs, opinions and attitudes, Television broadcasting industry -- Prices and rates -- Forecasts and trends, Advertising agencies -- Management -- Prices and rates -- Forecasts and trends, Television advertising -- Forecasts and trends -- Prices and rates, Company business management, Market trend/market analysis, Company pricing policy, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Agencies weigh up cost of seven-day buying When Carlton won the London weekday franchise in October, the most immediate concern for agency timebuyers was the future of the London airtime [...]

Published
1991

16. Allen asks

Author

Allen, Ben

Subjects
Coca-Cola Co. (Atlanta, Georgia) -- Advertising, Creative Artists Agency Inc. -- Contracts, Advertising consultants -- Beliefs, opinions and attitudes, Soft drink industry -- Advertising, Television advertising -- Public opinion, Television advertising production companies -- Contracts, Arts and entertainment industries, Business
Published
1991

17. Hello boys. What are you fighting about?

Author

Garrett, Jade

Subjects
Abbott Mead Vickers Group Ltd. -- Officials and employees, French Connection Group PLC -- Advertising, TBWA/Simons Palmer -- Officials and employees, Advertising -- Ethical aspects, Advertising agencies -- Officials and employees, Advertising consultants -- Beliefs, opinions and attitudes, Clothing industry -- Advertising, Business, Business, international, Retail industry
Abstract

Advertising agency Abbott Mead Vickers founder David Abbott has come into conflict with TBWA Simons Palmer Creative Director Trevor Beattie over Campaign magazine's decision to make French Connection the Advertiser of the Year. Abbott has expressed strong objections to Beattie's use of 'fcuk' in French Connection advertising, while Beattie feels that advertising cannot take the moral high ground. Some observers believe that Abbott's stance is merely gaining additional publicity for Beattie and French Connection.

Published
2000

18. The ad world takes on free trade

Author

Feschuk, Scott

Subjects
Commercial treaties -- Advertising, Advertising consultants -- Beliefs, opinions and attitudes, Banking, finance and accounting industries, Business, Business, international, Free Trade Agreement, 1992, United States-Canada-Mexico
Published
1992

19. Start your engines: auto ads lead pace for fast upfront market

Author

Morgan, Richard

Subjects
Advertising consultants -- Beliefs, opinions and attitudes, Automobile industry -- Advertising, Automobile Industry, Advertising, marketing and public relations, Business, general
Abstract

Start Your Engines: Auto Ads Lead Pace for Fast Upfront Market NEW YORK--The light at the end of the tunnel--for all of advertising, perhaps--is that of a new automobile, or [...]

Published
1989

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