Hello boys. What are you fighting about?

Advertising agency Abbott Mead Vickers founder David Abbott has come into conflict with TBWA Simons Palmer Creative Director Trevor Beattie over Campaign magazine's decision to make French Connection the Advertiser of the Year. Abbott has expressed strong objections to Beattie's use of 'fcuk' in French Connection advertising, while Beattie feels that advertising cannot take the moral high ground. Some observers believe that Abbott's stance is merely gaining additional publicity for Beattie and French Connection.