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The article refers to the one of the most perspective direction of service industry. The author offers the new definitions and interpretations of some economic categories and concepts. The key terms such as „goods“ and „service“ are studied mainly from the perspective of marketing. These issues are the subject of the study of many scientists that is proved by many publications. It must be said that there is no exact definition of the term „service“. All attempts aiming to define this term more completely and precisely has been failed. One can only find many different interpretations of this term. The article highlights the main characteristics of „service“. Currently there is also no agreement between scientists when defining and interpreting the „service“ and its characteristics. One of the main reasons of this disagreement among scientists over this term is that actions that can be classified as „service“, are numerous and multi–faceted as well as the objects these actions are directed to. The article also highlights the role of many different scientific and professional organizations in formation of the discipline ― „service marketing“ as well as marketing research as a mean of establishing close and permanent relationship with customers in order to understand the mechanisms they use when evaluating service both prior and after receiving it. [ABSTRACT FROM AUTHOR]

The article is about affects that medical innovation world market has on the development of the other market segments. Two types of national health markets are discussed. The predictive evaluation of the health market is shown, that depends on both population and state income, according to the world regions. The predictive evaluations of the world health market, made on the basis of the data provided by the European Bank of Reconstruction and Development (EBRD), may be assessed as very careful approaches. Article highlights the affects of political factors on the development of the world health market on the examples of the biggest political parties of the world. The analysis of the positions of the biggest political parties of the world regarding the healthcare shows that the political parties of five highly developed countries support the idea making the healthcare totally affordable and qualitative, but the ways how to achieve these goals are different. According to their viewpoint, private medicine is considered as the additional form of a state healthcare that will partly take off the burden from the state and allow citizens to select among of the two. Given international practice, Georgia considers and develops the mechanisms that will increase the contribution of high income people in coverage of the costs associated with healthcare. One of the major priorities is to ensure the storage and further development of qualitative and totally affordable healthcare system. [ABSTRACT FROM AUTHOR]