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This research aimed to identify the reality of specialized media: locally and globally. The research is considered descriptive research, relied on the survey method, and reached a number of general results, which can be reviewed as follows : - The Renaissance came to represent the first emergence of specialized media, and the magazine (Scientists), published in France in 1665, can be considered the first specialized scientific magazine . - The press's interest in specialized content increased during the sixth and seventh decades of the twentieth century, and this interest preceded the audio-visual broadcasting's interest . - There are many fields of specialized media, there are economic, political, religious, social, environmental, tourism, agricultural, sports, scientific media… etc . - The specialized media performs many important functions for the individual and society, including: information or news, education, persuasion, entertainment, advertising, cultural promotion, and the formation of public opinion . - There are many challenges and obstacles that stand in the way of the specialized media’s practice of its roles and functions, such as: lack of material and human capabilities, dependence of many people on the Internet and social networks, lack of a developed economy, and lack of education in its various disciplines. [ABSTRACT FROM AUTHOR]

This study aimed to monitor and analyze advertising reality in the Egyptian media, by identifying features and characteristics that may be characterized by advertising in the media under study. This study is considered a type of descriptive and explanatory research and studies, and the researcher relied on survey and comparative methodologies, and he used a content analysis form to collect data. Thus, the study concluded that: 1- Control of the Egyptian source over advertisements of the media under study. 2- Commercial ads came first, then public service ads, then public relations ads. 3- The most advertised goods: books and newspapers, petroleum products, electrical tools and sets, building and construction materials, food products, and agricultural products. The most advertised services are: taxes, banking and banking services, real estate services, maintenance and restoration. As for the ideas, most of them were about donating to hospitals, and donating to charity. 4- Among the most important goals of the advertisements: informational, guiding… etc. [ABSTRACT FROM AUTHOR]

This study aimed to monitor and analyze role of public relations in framework of the integrated marketing communications system, based on the scientific literature concerned in this regard. It is a descriptive study, and it uses the (documentary) survey method. Thus, the paper concluded that: Multiplicity of activities, jobs and roles that marketing public relations seek to achieve, such as; exploiting marketing opportunities, achieving competitive advantage, creating personal relationships with customers, supporting marketing efforts, reinforcing product image, raising the level of publics' awareness, identifying and promoting new products, raising awareness of branding, providing credibility, and reaching influencers in the purchasing process. There are three opinions or views on relationship between public relations and integrated marketing communications; the first opinion states that there is no relationship or link between them, and the second opinion indicates an integrated relationship, while the third opinion sees that there is a dependency relationship, public relations follows marketing. [ABSTRACT FROM AUTHOR]

This study aimed to monitor the development of the field of organizational communication historically. In terms of its evolution and development, the development of its scientific heritage, the development of scientific research fields, and the development of scientific roots, as well as in terms of its future directions. This study is a descriptive study, and it relied on the historical method and Meta-Analysis. Thus; The study concluded with a number of general findings such as: 1- The study showed that, the roots of organizational communication go back to traditional rhetoric, and its modern historical roots could be traced back to the early nineteenth century. 2- The study revealed that, despite the historical roots of organizational communication, no early studies were carried out mainly by communication scientists, but these studies were conducted by academics in other scientific areas; such as: Organizational Psychology, Organizational Behavior, Administrative Science, and Management. 3- The study showed that, there are many foreign studies that dealt with organizational communication issues. 4- In contrast, the study showed relatively few Arab studies that dealt with organizational communication. 5- The study mentioned that, the future interest in this area will be in the study of new organizational structures, organizational change, diversity and communication among communities, and the impact of new technologies on the field… etc. [ABSTRACT FROM AUTHOR]

This study aimed to monitor, describe, and analyze the Arab Communication Studies in crises, through meta-analysis, by analyzing the objective and methodological aspects, theoretical frameworks... etc. The study concluded to a number of general findings such as: 1- The study highlighted the dominance of descriptive studies, then interpretative descriptive studies, exploratory studies, and interpretative studies. 2- The study showed that, the survey method is the dominant approach, then comparative approach, and the case study. 3- The study indicated the dominance of quantitative studies, then qualitative quantitative studies, and qualitative studies. 4- The study revealed that, the questionnaire was the most widely used in data collection, and then the content analysis. 5- The study showed that, the dominant language in the studies is Arabic, and then English. 6- The study found that, the majority of the studies were based on Arabic and foreign references. 7- The study mentioned that, the studies used both paper and digital/electronic references significantly. [ABSTRACT FROM AUTHOR]

Egyptian agricultural lands are subject to many constraints and challenges which negatively impact the ability of the state to produce the food needs of the present and the inability to provide food needs As a result of the difficulty of reexploiting the land in agricultural activity with the same efficiency, only by providing a large amount of financial resources that were supposed to be directed to the development of the agricultural sector and improve the standard of living of the population. The research aims to study the role of agricultural policies in the development and protection of agricultural land, The results showed, the land area of the first class declined to less than 45% during the period (1996-2000), The total area of agricultural land that has been violated since 1983 until 1/10/2017 about 318.5 thousand acres, of which about 27 thousand acres, the percentage of the removal of the violations of about 30.20 % Since 25/1/2011 until 1/10/2017. It is expected that the proportion of agricultural land of the total area of the total area of Egypt about 3.88% in 2016 and will be about 4.06% in 2020, an increase of about 1.4%, representing about 52.6% from 1990 .The results of the analysis showed that the area will increase in the coming years, Means that the policies are in the right direction towards the sustainability of agricultural land resources with the need to follow up and develop solutions that reduce and respond to the deterioration and decline of agricultural land in Egypt to achieve sustainable agricultural development. [ABSTRACT FROM AUTHOR]