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و اقع الإعلام المتخصص: محليًّا وعالميًّا.
- Source :
-
Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust . Oct2023, Issue 47, p81-107. 28p. - Publication Year :
- 2023
-
Abstract
- This research aimed to identify the reality of specialized media: locally and globally. The research is considered descriptive research, relied on the survey method, and reached a number of general results, which can be reviewed as follows : - The Renaissance came to represent the first emergence of specialized media, and the magazine (Scientists), published in France in 1665, can be considered the first specialized scientific magazine . - The press's interest in specialized content increased during the sixth and seventh decades of the twentieth century, and this interest preceded the audio-visual broadcasting's interest . - There are many fields of specialized media, there are economic, political, religious, social, environmental, tourism, agricultural, sports, scientific media… etc . - The specialized media performs many important functions for the individual and society, including: information or news, education, persuasion, entertainment, advertising, cultural promotion, and the formation of public opinion . - There are many challenges and obstacles that stand in the way of the specialized media’s practice of its roles and functions, such as: lack of material and human capabilities, dependence of many people on the Internet and social networks, lack of a developed economy, and lack of education in its various disciplines. [ABSTRACT FROM AUTHOR]
Details
- Language :
- Arabic
- ISSN :
- 23148721
- Issue :
- 47
- Database :
- Academic Search Index
- Journal :
- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust
- Publication Type :
- Academic Journal
- Accession number :
- 173129287