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Tourism is experiencing a rapid grow over the last decade. This economic activity has been positioned in many countries as one of the main development pillars. Tourism destinations put the focus on the increase of quantitative performance indicators, at the same time qualitative performance indicators have been failed to look after. A general perspective is that tourism was, in most destinations, growing but not developing. Tourism activities began to take on a negative character, as negative tourism implications outweighed positive tourism implications. Tourism destinations have to become more efficient in destination resource utilization, targeting the strategy less is more opposite to the most common applied strategy more is more. The purpose of this paper is to conduct a destination performance analysis and to provide tourism destination policy makers accurate information for future strategic decision making. The objective is achieved by the application of the Data Envelopment Analysis (DEA) in the efficiency performance evaluation of Croatian destinations. The destination efficiency is evaluated on a county level by taking into consideration destination inputs, number of accommodation and arrivals, and outputs, overnights. Secondary data provided by the Ministry of Tourism is used. In the context of Croatia, such an analysis takes on additional significance due to the extreme spatial and temporal concentration of tourism activities in the country. The research results show an overall efficiency of the 21 Croatian counties observed of 67.1%, a technical efficiency of 82.9% and a scale efficiency of 81.9%. There are significant differences between the Croatian counties in all calculated efficiency values. However, the Croatian counties operate at an acceptable level of efficiency, achieve high effectiveness with the given inputs, and have a reasonable ratio between the size of the operation and the maximum output. of Tourism is used. In the context of Croatia, such an analysis takes on additional significance due to the extreme spatial and temporal concentration of tourism activities in the country. The research results show an overall efficiency of the 21 Croatian counties observed of 67.1%, a technical efficiency of 82.9% and a scale efficiency of 81.9%. There are significant differences between the Croatian counties in all calculated efficiency values. However, the Croatian counties operate at an acceptable level of efficiency, achieve high effectiveness with the given inputs, and have a reasonable ratio between the size of the operation and the maximum output.

Although Croatia has all the prerequisites for the development of health tourism, such as the abundance of resources of coastal, island, lowland and mountainous, price competitiveness, a long tradition of health resorts, quality medical staff, tourist attractions of the destination, proximity to major eminent markets and good road connectivity, the development of this type of tourism is not significant.

Zbirka zadataka rezultat je višegodišnjeg rada u nastavi i struci. Podučavajući studente turizma, zapazio sam velik nedostatak literature s poslovnim slučajevima temeljem kojih bih studentima približio teorijske komponente nastavnoga procesa te ih potaknuo na kritičko razmišljanje i rješavanje problemskih situacija iz prakse. Upravo navedeno bio je pokretač pisanja ove zbirke zadataka u kojoj se sažeto teorijski obrađuje odabrana tematika te se potom teorijski okvir primjenjuje na primjere iz prakse. Namjera je bila pružiti studentima uvid u teorijske spoznaje i njihovu praktičnu primjenu te ih potaknuti na kritičko promišljanje, na samostalno istraživačko i analitičko rješavanje praktičnih problemskih situacija u turizmu. Pri pisanju knjige postavio sam sebi jednostavne, ali ambiciozne ciljeve: • pružiti sažet teorijski prikaz ključne tematike suvremenog turizma • predstaviti raznovrsne stimulirajuće poslovne slučajeve iz djelokruga turizma • informirati čitatelja o aktualnim podatcima u turizmu • prirediti zadatke i vježbe koji će studente potaknuti na kritičko sagledavanje tematike i analitičko promišljanje i zaključivanje • usmjeriti pozornost na aktualne, često škakljive, teme iz turizma. Knjiga se sastoji od 23 poslovna slučaja. Poslovni slučajevi pokrivaju raznoliko područje turizma, od turističke potražnje, turističke destinacije i njezinih strukturnih elemenata te organizacije turizma do operativnih aktivnosti nositelja turističke ponude. Svi poslovni slučajevi jednoobrazno su predstavljeni. Prvo se navodi sažet teorijski okvir odabrane tematike, potom slijedi prikaz poslovnog slučaja i zaključno razmatranje te zadatci za vježbu i raspravu. Nadam se da će zbirka zadataka studentima biti korisna i zanimljiva te da će pridonijeti razvoju potrebnih kompetencija. Želim svim čitateljima ugodno čitanje, plodonosne rasprave i inspirativno istraživanje.

Industrija krstarenja posljednja dva desetljeća doživjela je značajan rast i postala jedan od najdinamičnijih segmenata turističkog sektora. Svrha istraživačkog rada je analiza strukture i trendova kretanja putnika u Sredozemlju i susjednim morima u razdoblju od 2009. do 2017. godine, kao drugom najvećem svjetskom tržištu krstarenja. Rezultati istraživanja ukazuju prostornu i vremensku koncentraciju putnika na kružnim putovanjima na Mediteranu i susjednim morima te diferencijalan trend rasta broja putnika među regijama. Nalazi istraživanja prikazuju sadašnje stanje i buduće izglede kretanja putnika na kružnim putovanjima na Mediteranu i susjednim morima te iskorak su u teorijskim i praktičnim spoznajama o kruzing turizmu.

Despite the fact of being the most prominent characteristic of tourism, tourism seasonality still remains a phenomenon. Almost all world destinations are facing seasonal concentration of tourist activities. The peaking of tourist demand in few hectic weeks or months is resulting in inefficient use of tourism facilities and pressure on the ecological and sociocultural carrying capacity. Strategies and policies to extend the main season and develop additional seasons are needed. The assumption is good understanding of tourism seasonality. The aim of this paper is to provide an overview of present tourism seasonality research findings. The research examines 64 literature sources classifying findings into four categories, namely: definition, causes, implications and strategies. The paper concludes that considerable gaps in the literature, as well as, in the understanding of tourism seasonality exist. The study contributes to the theoretical and practical knowledge of tourism seasonality.

Management of cultural resources for the purpose of their valorisation is a highly complex process and requires joint work, synergy and cooperation of cultural and tourism sector. On a national level, most archaeological sites and museums are managed by cultural institutions while tourist boards and local governments are side actors in that process. Many discrepancies in attitudes toward valorisation of cultural resources are found in the process which prevents it from occurring. The goal of this research is to define the main prerequisites for adequate tourism valorisation of cultural resources by including professionals and their practical experiences in a high quality focus group interview. The most important finding relates to the importance of education of participants in cultural and tourism sector in order to avoid discrepancies in the way they perceive the means of tourism valorisation of cultural resources. Specifically, tourism sector aims to exploit the resources economically in a short period of time without paying attention to carrying capacity of the historical resources. On the other hand, cultural sector especially those that manage archaeological sites, have lack of management and marketing skills to be able to valorise the heritage that leads to the need for ongoing education in those fields. Therefore, those key actors should find the mutual path to avoid the uncontrolled exploitations of cultural resources and to achieve its adequate valorisation.

Purpose – Tourism seasonality is a well-known and established phenomenon causing dominantly negative implications. New efforts are required to combat or mitigate tourism seasonality. The aim of this paper is to provide a better understanding of different measurement methods, as proper measurement of seasonality is a prerequisite for further activities. With the application and comparison of different measurement methods, a comprehensive insight will be provided as a background for further application and decision making. Furthermore, this study proposes to quantify seasonality in a Mediterranean country, Croatia. Methodology – Secondary data on tourist overnights in Croatia, for the period 2005-2016, is acquired from statistical publications of The Croatian Ministry of Tourism. The measurement approach is based on four measurement methods: Seasonality ratio, Seasonality indicator, Seasonality share and Gini coefficient. Findings – Theoretical findings: the application of tourism seasonality measurement methods is depending on the purpose of measurement, as the cognition of measuring outcomes is varying between measurement methods. A combination of different methods is required to understand the structure of seasonality in certain tourist destination. Not one measurement method is superior to another, they are complementary. Empirical findings: high tourism seasonality is indicated within all measurement methods, Croatia is exposed to extreme tourism seasonality, whereby extreme seasonal concentration of tourist activities is constant over years. Originality of the research – The theoretical contribution arises from the comprehensive insight into tourism seasonality measurement methods, their application and outcome. In addition, the seasonality share as a new measurement approach is proposed. The empirical contribution derives from the quantification of tourism seasonality strength and dynamics in Croatia. Research findings are a great contribution to future tourism seasonality research in a theoretical and empirical manner.

Nautical tourism as the dominant selective form of tourism is gaining on share in international tourism. Despite the importance of nautical tourism in tourism development and lengthening the tourist season, a theoretical gap in tourism literature was identified, especially in business operation. The purpose of this paper is to foster theoretical knowledge of reception operations in ports of nautical tourism. Research goals were achieved by conducting a personal in-depth interview. Specifics of reception operation in ports of nautical tourism were identified in the field of accommodation facilities, reservation procedure, arrival, stay and departure procedure. This paper provides an understanding of reception operations in ports of nautical tourism and fills an identified gap in the nautical tourism literature. Research findings are an important contribution to nautical tourism theory and practice.

The majority of Mediterranean countries is suffering from seasonality. The seasonal pattern is most expressed in destinations famous for leisure tourism. Croatia is one established example of sun-and-sea destinations. Tourist activities are increasing, whereby tourism is growing but not developing, resulting with seasonality of business. The paper makes evaluations based on secondary data acquired from statistical publications of The Croatian Ministry of Tourism. Using methodological approaches: Seasonality ration, Lorenz curve and Gini coefficient seasonal concentration is measured. Extreme seasonal concentration in tourist arrivals and overnights is identified. Economical, employment, ecological and socio-cultural implications arising from tourism seasonality are elaborated and proposals for future activities to mitigate seasonal concentration of tourism are provided. The paper contributes to the seasonality literature by applying different measurement methods in a holist way and by detailed elaboration of implications arising from seasonal concentration of tourist activities.

Entrepreneurship is based on identifying opportunities for innovation and their quickest possible market and economic valorization. Innovations create resources. Innovations lead to the creation of new resources that did not exist until then (or existed, but had no use value), or give new possibilities for using the existing resources. Innovations enable constant raising of the technological level of products, processes, equipment and materials. Innovation is vital for achieving a competitive advantage. Innovation is an important element of the new economy, i.e. the knowledge economy. Innovative management equals entrepreneurship. Therefore, innovation should not be considered as a separate event, but a process. The very concept of innovation has been a household name for a long time. During the last years the use of its semantic meaning in different areas and contents of economic life has been significantly expanded. The management of innovation processes focuses mainly on creativity and enhancement of existing products, services and processes. The aim of the research is to demonstrate the fundamental advantages of using innovation and technology in the context of innovation management in order to achieve competitive advantage. The purpose of this paper is to demonstrate the improvement of production processes as well as guest satisfaction through the use of innovative management methods. The paper uses adequate scientific and professional methodology to analyze innovation developments affecting the improvement of business processes of a company. Both domestic and international bibliographic materials were used in preparing the paper. Also used were scientific methods mostly of classification and description, as well as induction and deduction and concretisation. The growing competitive environment suggests that the challenges facing the management system will be different in the future. Managers will have to create an environment to execute complex strategies. Intensive implementation of information technology in the business system will allow management companies a relatively more effective implementation of strategies and the convergence to objectives. By putting the guest, i.e. the relationship with the guest, at the strategic center, new innovative forms of management functions and concepts are being sophisticated, which will enhance this approach and try to keep the guest for life, with constant delight with their products or services.

Tourism seasonality is the major characteristic of tourism industry, a well know but less understood phenomenon. Seasonal fluctuations of tourism demand are implying numerous negative implications affecting tourist destination, tourist operators and tourist demand. Almost every tourist destination is facing seasonality, but the most pronounced seasonal concentration of tourist activities have costal destinations which attract tourist demand motivated primary by the 3S –sun, sand and sea concept. Seasonality in business operation is the most challenging in tourist companies with a large share of fixed capacity, as the hotel accommodating sector. Former research of causes of seasonality, implications of seasonality and potential strategies to combat seasonality had methodological flaw. Tourism product, as a product with seasonal characteristic, requires analysis of performance by season. The objective of this paper is to classify tourist season in coastal tourist destinations regarding hotel occupancy rates. This is the first attempt to empirically classify tourist season. Sample surveys are 218 hotels located in Dalmatia, Croatia. Cluster analysis on hotel occupancy rate date was conducted, whereby the statistical significance between seasons were testes by Friedman test and the statistical significance between destinations were tested by F-test and ANOVA. Further, factor analysis was conducted to test the achieved results. Regarding the research result tourist season can be divided into three seasons: low, medium and high. Low season as the longest consisting of five months: January, February, March, November and December, middle season as the shortest consisting of three months: April, May and October and high season consisting of four months: June, July, August and September. Research findings are a significant contribution to tourism theory and practice.

Veza klime i turizma na prvi pogled predstavlja jasne korelacijske odnose. No, paradoksno detaljnim razmatranjem razvidne su brojne nelogičnosti. Poznato je da je klima jedan od ključnih turističkih resursa na kojem brojne destinacije, posebno one orijentirane odmorišnom priobalnom turizmu, grade svoju atrakciju osnovu. Klima, kao prirodni resurs, izdvojena je komponenta atrakcijske osnove, posebice u destinacijama priobalnog odmorišnog turizma, koje svoje poslovanje temelje na pogodnim klimatskim uvjetima. Paradoksno, ovaj pokretač turističkih aktivnosti ujedno je i ograničavajući faktor turističkog razvoja. Naime, na klimu se gleda kao na glavnog uzročnika sezonalnosti turizma. Pogodni klimatski uvjeti čine destinaciju popularnu u jednom dijelu godine i zaboravljenu u drugom. Sezonska koncentracija turističke potražnje implicira brojne negativne učinke na turističku destinaciju. Svođenjem turističkih aktivnosti u kratko razdoblje godine, odnosno ljetnu turističku sezonu, s velikim diferencijama razine iskorištenosti kapaciteta između ljeta i zime, implicira ekonomsku, ekološku i sociokulturnu neodrživost poslovanja. Navedena kontradiktornost zahtjeva detaljnu analizu što je cilj ovog rada.

Autori su suglasni oko senzibilnosti turističke potražnje na promjene u klimi. Predviđa se da će rast temperature prouzrokovati prostornu i vremensku redistribuciju turističke potražnje. Klimatske promjene promijeniti će standardiziranu sliku sezonskog poslovanja priobalnog kupališnog turizma te učiniti će popularne ljetne destinacije manje privlačnim. Očekuje se da će stabilniji vremenski uvjeti u emitivnom području sa pogodnom klimom utjecati na razvoj domaćeg turizma, čime će potreba za putovanjem u inozemna područja opadati. Nadalje, očekuje se da će se klimatske promjene odraziti različitim intenzitetom među regijama. Navedene implikacije klimatskih promjena jasno projiciraju promjene u ustaljenoj slici turističkih aktivnosti. Pod direktnim utjecajem su priobalne odmorišne destinacije sa formiranom ljetnom turističkom sezonom i sezonskim poslovanjem. Zbog navedenih implikacija klimatskih promjena planiranje u turizmu neće biti zamislivo bez njihovog uvažavanja, posebice u segmentu kupališnog turizma koji je pod najvećom prijetnjom klimatskih promjena. Navedeno će izazvati nove odnose na konkurentom turističkom tržištu.

Tourism, as Croatia’s largest industry, plays a crucial role in the economic development, but a major problem in the development of this crucial activity is seasonality. Seasonality has become one of the most distinctive and determinative features of global tourism industry, caused by mainly natural and institutional factors, implying numerous economical, employment, environmental and social problems. The research is focused on analysing the structure of seasonality in inbound tourist demand, due to their contribution to overall arrivals and overnight stays, in Adriatic Croatia, Croatia’s leading receiving touristic area. Seasonal fluctuations are analysed using seasonality ratio, identifying monthly deviations from annual average and Lorenz curve, identifying seasonal concentration of tourist flows. Annual data on arrivals and overnight stays is used from Croatian Bureau of Statistics. Seasonality of demand is examined in terms of county, nationality and organization of tourist arrivals to identify differences in seasonal structure between counties, between generating markets and market segments. Research results indicate extreme seasonality in observed counties of Adriatic Croatia with high concentration of tourist demand in peak season. Croatia’s leading generating markets are primary concentrated on arrivals and overnight stays in peak season months, whereby only Germany, France and Austria tend to have an extended summer season. Tourists arriving by individual arrangement have a higher degree of seasonality comparing to organized trips. The obtained data confirms Croatia’s position as sun, sand and sea destination. Actions need to be done by public and private sector to examine solutions to mitigate seasonal pattern in Croatian tourism. The research paper represents first effort to analyse monthly seasonal fluctuations and annual concentration of inbound tourist demand in region of Adriatic Croatia. Used methodology and approach are identifying, so far undetermined, differences between the seasonal structures of counties, nationality of generating markets and organization of tourist arrivals. Findings are a guide the further development of Croatian tourism, which is characterised by extreme seasonality.

Sezonalnost turizma, kao temeljno obilježje turizma, čimbenik je koji utječe na sve aspekte suvremene turističke industrije. Sezonske fluktuacije turističke potražnje uzrokuju nepovoljne uvjete poslovanja. Sezonalnost poslovanja vodi ka podiskorištenosti ili pak prekomjernoj iskorištenosti resursa, nestabilnosti poslovanja i nesigurnosti povrata na ulaganja, pri čemu se godišnji fiksni troškovi pokrivaju sezonskim generiranjem prihoda. Ovo istraživanje proučava utjecaj sezonalnosti turizma na zapošljavanje sa problemima i ključnim obilježjima sezonskog zapošljavanja u turizmu. Turizam je neprivlačna industrija za poslodavca ali i zaposlenika. Sporadična potražnja za radnom snagom koči proces zapošljavanja, manjak sezonskih radnika dovodi do regrutiranja radnika izvan lokalnih sredina, ograničena je mogućnost zadržavanja radnika, razvoja zaposlenika i razvoja karijere, dolazi do gubitka vještina i iskustva radnika, smanjena je kvaliteta usluge a time i zadovoljstvo gosta, nastupa nedostatak predanosti od strane radnika. Cilj ovog rada je analizirati učinak sezonalnosti poslovanja na zapošljavanje u turizmu. Nadalje, ispitati sezonsku strukturu zaposlenosti u gradu Splitu s obzirom na ukupan broj sezonskih zaposlenika, razinu obrazovanja zaposlenika, turističku djelatnost zapošljavanja. Finalno, dati pregled državnih potpora za sezonski rad u turizmu.

Suvremene globalne promjene u sferi turističke potražnje rezultirale su disperzijom i diversifikacijom turističke ponude. Jedna od prepoznatih metoda diferenciranja destinacije od konkurentnije je kreiranje prepoznatljivog turističkog brenda. Formiranjem integriranog multiregionalnog turističkog klastera na području južne Dalmacije, Hercegovine i Crnogorskog primorja jača se konkurentnost pojedinačnih regija, generira rast turističkih posjeta i prihoda kroz aktivne odmore i kvalitetniju klijentelu koji konzumiraju široku paletu turističkih proizvoda koje pruža ova regija na osnovu svojih prirodnih i kulturnih resursa. Promatrana multiregija obuhvaća najatraktivnije turističke resurse Hrvatske, Bosne i Hercegovine te Crne Gore, pa je prema tome logična potreba kreiranja zajedničkog turističkog proizvoda s kojim bi se ostvario odgovarajući nastup i relevantan brand na svjetskom turističkom tržištu. Članice južno jadranskog multiregionalnog turističkog klastera u tom kontekstu trebaju usuglašavati svoje prostorne i master planove kao temeljne dokumente budućeg razvoja te odgovarajuće operacionalizirati turistički razvitak i nastupe na svjetskom turističkom tržištu u kontekstu usuglašene multiregionalne turističke politike. Promatrajući države tretiranog područja kao buduće članice Europske unije, ekonomski, politički te socijalni razvitak u okviru predstavljenog multiregionalnog klastera od izuzetne je važnosti, što je i vidljivo u programima i dokumentima koji su prikazani u radu, a koje je moguće verificirati te podržati u okviru različitih tijela, programa i fondova Europske unije te drugih europskih i svjetskih integracija i asocijacija.

Procesom litoralizacija, urbanizacije i metropolizacije danas u Europi postoje gradovi raznih veličina u kojima živi oko 80% ukupnog stanovništva. Gradovi sa preko milijun stanovnika ostvaruju 25% veći BDP od europskog prosjeka, a 40% veći BDP od prosječnog nacionalnog BDP-a, te ujedno zauzimaju poziciju promotora inovacija i znanja. Urbanizacija gradova vodi ka natjecanju za status i komparativnu prednost snagom svojih argumenata, pri čemu turizam postaje nezaobilazna i sastavna funkcija europskih gradova. Urbana središta prepoznala su mogućnost turističke valorizacije svoje povijesne baštine, te identificirala su gospodarsku, društvenu i razvojnu korist koja proizlazi iz turizma. Usprkos relevantnosti urbanog turizma u svjetskim turističkim tokovima istraživači mu ne daju dovoljnu pažnju. Gradove kao receptivna područja obilježava izrazita heterogenost potražnje, motivirana raznim potrebama. Razvoj turizma u urbanim središtima zahtjeva kontinuirano upravljanje gradom kao turističkom destinacijom uz usuglašenost s planovima razvoja drugih djelatnosti. Važnost grada kao selektivnog turističkog odredišta određuje se na temelju brojnih sadržaja koji grad čine atraktivnom turističkom destinacijom. Bogata resursno atrakcijska osnova grada temelj je razvoja turizma Berilna, pri čemu turizam doživljava veći rast od bilo kojeg drugog sektora, pa je broj noćenja u 2012. godini dosegao svoj maksimum od 24, 8 milijuna noćenja, porast od 11, 4% u odnosu na 2011, čime je kao jedna od najdinamičnijih i najkonkurentnijih urbanih destinacija u Europi zauzeo je treću poziciju nakon Londona i Pariza. S namjerom pozicioniranja Berlina kao urbanog turističkog odredišta provedeno je primarno istraživanje primjenom anketnog upitnika na uzroku od 271 ispitanika. Na osnovi rezultata istraživanja moguće je Berlin percipirati kao grad urbanog turizma, čiji je primarni tržišni segment potražnja mlađe starosne dobi, sa kraćim vremenom boravka, primarnom aktivnosti razgledavanjem atrakcija, boravkom u samom centru grada i uz korištenje raznih smještajnih mogućnosti.

Seasonality is one of the most salient and significant characteristics of tourism which is experienced in almost all destinations in the world. Seasonality causes the fluctuation in tourists and visitor numbers to a destination resulting at certain times in the year with overcrowded or underutilized tourist destinations, particularly in the mass tourism destination with dominant bathing tourism. Seasonality is a concept that is well studied and documented in the tourism literature, but it is still one of the most incomprehensible problems of the tourism industry and there is still need for further investigation of certain aspects of seasonality. With the growth of mass tourism the negative economical, ecological and socio-cultural implications of seasonality increased. There is a need to understand the off-peak period for better planning and effective resource allocation in tourism sector as essential prerequisite for sustainable development. Numerous strategies of combating seasonality have been investigated but were not empirically tested. One strategy to attract additional visitors to a destination when demand levels are below capacity is the modification and diversification of the destination product. Increasing demand outside peak season and redistributing demand from time of excess use to times of low demand provides an extension of the summer season and sustainable development. Diversifying attraction through selective forms of tourism is one of the modern trends in tourist flows. Offering diversified products for selective demand in the off-season could provide extended season and ensure sustainable development. A proactive approach is required to develop and offer a variety of selective tourism products for the different segments of the tourism market in the off peak season to extend the summer season.

Ovaj završni rad govori o čimbenicima koji utječu na odabir ugostiteljskih objekata generacije Milenijalaca i Zoomersa, tj. generacija Y i Z. Te dvije generacije predstavljaju značajan segment tržišta ugostiteljstva te predstavljaju generacije s najviše pripadnika do sada. Kako bi ugostiteljski objekti privukli, ali i zadržali pripadnike ovih dviju generacija, potrebno je da razumiju njihove želje i potrebe. U istraživanju, koje je provedeno putem anketnog upitnika, analiziraju se ključni čimbenici kao što su utjecaj okoline, lokacija samog objekta, kvaliteta usluge, kvaliteta pića cijena i slično. Metodologija istraživanja uključuje anketiranje uzorka iz obje generacije, prikupljanje i analizu podataka ten a samom kraju donošenje zaključaka o najutjecajnijim čimbenicima. Rezultati ovog anketnog upitnika mogu pripomoći ugostiteljima grada Splita i okolice jer je istraživanje provedeno na tom području. Istraživanje im može pomoći da prilagode svoje strategije i stvore privlačne ponude za svoje ciljane skupine., This final paper talks about the factors that influence the choice of catering establishments of the Millennials and Zoomers generation, i.e., generations Y and Z. These two generations represent a significant segment of the catering market and represent the generations with the most members so far. For catering establishments to attract and retain members of these two generations, they need to understand their wishes and needs. The research, which was conducted through a questionnaire, analyzes key factors such as the influence of the environment, the location of the facility itself, the quality of service, the quality of drinks, the price, and the like. The research methodology includes surveying a sample from both generations, collecting and analyzing data, and at the very end, drawing conclusions about the most influential factors. The results of this questionnaire can help restaurateurs in the city of Split and its surroundings, as the research was conducted in that area. Research can help them adjust their strategies and create attractive offers for their target groups.

Festivali predstavljaju jedinstveno iskustvo slavljenja života, kulture, povijesti i općenito povezivanja ljudi kroz organiziranu zabavu. Festivali se razlikuje s obzirom na njihove karakteristike kao i zahtjeve povezane s organizacijskim, promotivnim i razvojnim strategijama potrebnim za njihovu uspješnu realizaciju. Turističku destinaciju čine aktivnosti i dostupni resursi tj. atrakcije, među koje spadaju i festivali kao specifičan dodatak turističkoj ponudi. Organizacija i održavanje festivala ima brojne pozitivne učinke na lokalne stanovnike kao i na posjetitelje, ali i na cjelokupno gospodarstvo destinacije. Prema dostupnoj znanstvenoj i stručnoj literaturi o destinacijskom menadžmentu može se uočiti kako festivali predstavljaju značajan promotivni alat, posebno u današnje vrijeme kada turisti više cijene vrijednost doživljaja, nego novčanu vrijednost. Promocija festivala je kompleksnija od promocije proizvoda ili usluge jer festival predstavlja jedinstveno iskustvo upotpunjeno turističkim proizvodima ili uslugama destinacije u kojoj se održavaju. Za primjer festivala kao promotora turističke destinacije u ovom radu odabran je festival Virsko ljeto. Festival Virsko ljeto izvrstan je primjer festivala koji je uvelike utjecao na razvoj i izgradnju pozitivnog imidža destinacije. Organizacijom ovog festivala lokalne vlasti kontinuirano su radile na stvaranju prilika za unaprjeđenje i razvoj destinacije i njene turističke ponude. Ovim radom predstavljeni su festivali kao promotori turističkih destinacija, te način i obujam njihovog utjecaja na promoviranje određene destinacije kroz analizu studije slučaja Virskog ljeta., Festivals are a unique way to celebrate life, culture, and history and bring people together through planned entertainment. Festivals differ concerning their characteristics and the requirements related to the organizational, promotional, and development strategies necessary for their successful realization. A tourist destination consists of activities and available resources, i.e., attractions, which include festivals as a specific addition to the tourist offer. The planning and holding of the festival have a lot of sound effects on the locals, the tourists, and the economy as a whole. According to the scientific and professional literature on destination management, festivals are a powerful way to promote a place, especially now when tourists value the experience more than the money they spend. Promoting a festival is more complex than promoting a product or service because the festival represents a unique experience complemented by the products or services of the destination where it is held. The Virsko ljeto festival was chosen as an example of a festival as a promoter of a tourist destination in this paper. The Virsko ljeto festival is an excellent example of a festival that helped build a positive image of the destination and helped it grow. By organizing this festival, the local authorities worked continuously to create opportunities to improve and develop the destination and its tourist offer. This paper presents festivals as promoters of tourist destinations, as well as the manner and extent of their influence on the promotion of a particular destination through the analysis of a case study of the Vir summer festival.

Rad se temelji na prikazu narodnih običaja koji čine dio turističke ponude destinacije, na primjeru manifestacije Sinjske alke. Sama manifestacija doprinosi razvoju kulturnog turizma te očuvanju kulturne baštine, ponajprije, Cetinske krajine, a zatim cjelokupne Hrvatske. Turizam je postao nezaobilazna gospodarska grana za svaku državu u današnjem globaliziranom načinu života. Kako je putovanje radi užitka postalo značajna aktivnost, tako su se pojavile turističke destinacije. Hrvatski razvoj se velikim dijelom temelji na baštinskim vrednotama koje su nastajale stoljećima. Kulturna baština bitna je zbog očuvanja nacionalnog identiteta, a turizam zbog promocije i novčanih prinosa. Temeljem istraživanja na primjeru Sinjske alke zaključeno je kako ona čini bitan dio turističke ponude destinacije doprinoseći pritom razvoju područja, gospodarstva te kvaliteti života lokalnog stanovništva, no potrebno je planirati i na kvalitetan način upravljati samom destinacijom, jer samo na taj način destinacija se može razvijati., This thesis is based on presenting folk customs that are a part of the tourist offer of the destination, through the manifestation of Sinjska alka as an example. The event itself contributes to the development of cultural tourism and the preservation of the cultural heritage, first of all, for the region of Cetinje, and then for the whole Croatia. Tourism has become an indispensable economic branch for every country in today's globalized way of life. As traveling for pleasure became a significant activity, tourist destinations appeared. Croatian development is largely based on heritage values which have been created for centuries. Cultural heritage is important for the preservation of national identity, and tourism for promotion and monetary yields. Based on research on the example of Sinjska alka, it was concluded that it forms an essential part of the tourist offer of the destination, contributing to the development of the area, the economy and the quality of life of the local population, but it is necessary to plan and manage the destination itself in a high-quality way, because that is the only way the destination can develop.

Istraživanje tržišta je preduvjet uspješnog poslovanja svake tvrtke pa tako i onih u turističkom sektoru u cilju poboljšanja postojećih proizvoda i usluga te povećanju zadovoljstva svojih potrošača tvrtke koriste različite alate za tržišna istraživanja. Razvojem tehnologije sve više se koriste digitalni alati i programi koji olakšavaju sam proces istraživanja. Kako bi lakše došli do podataka postoje razvijeni programi i tehnike koji nam taj proces olakšavaju i ubrzavaju. U ovom radu prikazane su tehnike istraživanja tržišta uz pomoć Sentiment analize te Google Forms anketnih obrazaca. U praktičnom dijelu rada prikazano je istraživanje zadovoljstva gostiju kampa Bunje putem Google Forms anketnog obrasca. Rezultati ankete pokazali su veliko zadovoljstvo gostiju kampa te u usporedbi sa drugim Internet stranicama vidljivo je da je ocjena dosljedna., Market research is a prerequisite for the successful operation of every company, including those in the tourism sector, in order to improve existing products and services and increase the satisfaction of their consumers, companies use different tools for market research. With the development of technology, digital tools and programs are used more and more, which facilitate the research process itself. In order to get to the data more easily, there are developed programs and techniques that make this process easier and faster. This paper presents market research techniques with the help of Sentiment analysis and Google Forms survey forms. In the practical part of the work, a survey of the satisfaction of the guests of the Bunja camp was presented using a Google Forms survey form. The results of the survey showed the great satisfaction of the camp guests, and in comparison with other Internet sites, it is evident that the rating is consistent.

Turistički prostor je atrakcija koja privlači turiste, a iskorištavanjem istog gdje dolazi do svakodnevnih susreta turističke ponude i potražnje oblikuje se turistička destinacija. Glavni cilj rada bio je prikazati stanje turističkog prostora Slavonije i Baranje kroz SWOT analizu. No, prije same analize u radu su istaknute opće karakteristike prostora. Detaljno se prikazao prostor koji regija obuhvaća te stanje njenih županija u turističkim okvirima. Statistika se odnosi na broj noćenja i dolazaka domaćih te stranih gostiju. Provedbom SWOT analize istaknule su se brojne snage i prilike koje turistički prostor Slavonije i Baranje posjeduje i treba iskoristiti. Dakako, nisu eliminirane slabosti i prijetnje što otežavaju napredak, ali potencijali s kojim Slavonija i Baranja raspolažu su nemjerljivi. Prva asocijacija na spomen turističkog putovanja u Slavoniju i Baranju jest mirni vikend odmor u obiteljskoj kući. Što nije loše, dapače, no ovaj turistički prostor može puno više ponuditi. Uspoređujući se s drugim Hrvatskim regijama srdačnost i autentičnost u pružanju usluga temelj je Slavonije i Baranje, a na to treba nadograditi sve ostale proizvode koji mogu pridonijeti daljnjem razvoju., The tourist area is the place that attracts tourists and by exploiting the same area (where the meeting of tourist offers and demand occurs every day) the touristic destination takes shape. The main goal of the paper is to show the state of Slavonia and Baranja are shown. The area that the region encompasses and the state of its counties in the touristic frameworks were shown in detail. Statistics refer to the number of domestic and foreign guests' arrivals and overn ight stays. By carrying out the SWOT analysis many strengths and opportunities that touristic areas of Slavonia and Baranja have and need to utilize were shown. However, the weaknesses and threats that make progress difficult were not eliminated, nevertheless, the potential with which Slavonia and Baranja manage are immeasurable. The first association when it comes to touristic travel to Slavonia and Baranja is the quiet weekend vacation in the family house. That is not bad at all, but this tourist area can offer a lot more. In comparison to other Croatian regions, cordiality, and authenticity in providing services are the foundation of Slavonia and Baranja. And on those two factors, it is necessary to build all other products that can improve further development.

U ovom završnom radu prikazana su obilježja turističke destinacije i turističke atraktivnosti otoka Brača. Opisan je otok Brač kroz njegova geološka i pedološka obilježja, obilježja klime otoka, obilježja prometne infrastrukture te kulturno povijesna baština otoka. Kao najvažnija stavka ovog rada je analiziran turizam otoka Brača kroz brojke i usporedbe s drugima konkurentnim turističkim destinacijama kao i povijesni pregled razvoja turizma otoka Brača. U radu se navode smjernice rada turističkih zajednica u kontekstu razvoja destinacija na otoku te je naveden zajednički projekt s kojim bi otok Brač u skorijoj budućnosti trebao postati jedan on najznačajnijih turističkih otoka jadranske obale., In this final paper, the features of the tourist destination and tourist attractiveness of the island of Brač are presented. The island of Brač is described through its geological and pedological characteristics, the characteristics of the island's climate, the characteristics of the transport infrastructure and the island's cultural and historical heritage. As the most important item of this work, tourism on the island of Brač was analyzed through figures and comparisons with other competitive tourist destinations, as well as a historical review of the development of tourism on the island of Brač. The paper states the guidelines for the work of tourist boards in the context of the development of destinations on the island, and a joint project that shou ld make the island of Brač one of the most important tourist islands on the Adriatic coast in the near future is stated.

Hotelijerstvo je djelatnost koja gostima pruža usluge smještaja, prehrane, točenja pića, rekreacije i raznovrsne druge usluge, a način formiranja cijena tih usluga pojašnjen je kroz ovaj završni rad teme Politika određivanja cijena unutar hotelskih poduzeća. Tema je obrađena kroz šest poglavlja, počevši od općenitih činjenica o hotelijerstvu u kontekstu gospodarske grane i definiranjem hotelskih usluga. Hotelski ugostiteljski proizvodi su raznovrsniji od smještajnih proizvoda te se zbog toga u praksi teže klasificiraju, no, unutar sustava Republike Hrvatske, prema Pravilniku o razvrstavanju, kategorizaciji i posebnim standardima ugostiteljskih objekata iz skupine Hoteli, razvrstavaju se sukladno obveznim ugostiteljskim uslugama u vrste navedene kasnije u ovome radu. S obzirom na kompleksnost turističkog i hotelskog proizvoda, nepredvidivo turističko tržište te ispreplitanja psiholoških, kvantitativnih i kvalitativnih komponenti koje utječu na hotelsku uslugu, sami hotelski menadžment mora se odlikovati karakteristikama koje za menadžment nekih drugih poduzeća gdje je tržište uravnoteženije i gdje kontakt s krajnjim korisnikom nije izravan, nisu nužne. Unutar rada definirane su i pobliže objašnjene vrste cijena hotelskih proizvoda, kao i metode na temelju kojih je cijena nekog proizvoda određena. Određivanje cijena u hotelijerstvu se razlikuje među sudionicima zbog razlike u intenzitetu i vremenu poslovanja, ali i zbog razlike u uslugama i ciljanom tržišnom segmentu. Naposlijetku, tabličnim prikazom diferencijacije u cijenama hotelskog smještaja hotelskog lanca Hilton prikazano je kako se cijene hotelskih smještajnih jedinica mijenjaju ovisno o varijacijama u količini turističke potražnje tijekom godine., Hotel management is an activity that provides guests with accommodation, food, beverage service, recreation and various other services, and the method of forming the prices of these services is explained through this final work on the topic Pricing policy within hotel companies. The topic is covered in six chapters, starting with general facts about the hotel industry in the context of the economic branch and defining hotel services. Hotel catering products are more diverse than accommodation products and are therefore more difficult to classify in practice, but within the system of the Republic of Croatia, according to the Ordinance on classification, categorization and special standards of catering facilities from the Hotels group, they are classified in accordance with mandatory catering services into the types listed later into this work. Considering the complexity of the tourist and hotel product, the unpredictable tourist market and the interweaving of psychological, quantitative and qualitative components that affect the hotel service, hotel management itself must be characterized by characteristics that are not available for the management of some other companies where the market is more balanced and where contact with the end user is not direct, are not necessary. Within the work, the types of prices of hotel products are defined and explained in more detail, as well as the methods based on which the price of a product is determined. Pricing in the hotel industry differs among participants due to the difference in the intensity and time of business, but also due to the difference in services and target market segment. Finally, the tabular presentation of the differentiation in hotel accommodation prices of the Hilton hotel chain shows how the prices of hotel accommodation units change depending on variations in the amount of tourist demand during the year.

Razvoj mobilnih telefona i tehnologija uključuje dugu povijest inovacije i napretka koji su se pojavili zbog dinamičnih promjena u potrebama i preferensama potrošača. Mobilni telefoni imali su jednu od najbržih stopa usvajanja u kućanstvima od bilo koje tehnologije u modernoj povijesti svijeta. Danas su oni postali sastavni dio ljudskog svakodnevnog života i osobne komunikacije diljem svijeta. Na trenutnom visoko konkurentnom tržištu mobilnih telefona, proizvođači se neprestano bore da pronađu dodatnu konkurentsku prednost i elemente razlikovanja kako bi uvjerili potrošače da odaberu njihovu marku umjesto konkurentske. Potrošači mobilnih telefona širom svijeta su pod velikim utjecajem različitih čimbenika koji utječu na odluku o kupnji mobitela. Ovi čimbenici mogu biti povezani s karakteristikama potrošača ili značajkama povezanih s mobilnim telefonima, što je dovelo do toga da tvrtke koje se bave mobilnim telefonima osmisle razne proizvode različitih marki i značajki., The development of mobile phones and technology includes a long history of innovation and advancements that have emerged due to dynamic changes in consumer needs and preferences. Mobile phones have had one of the fastest rates of household adoption of any technology in modern world history. Today, they have become an integral part of human daily life and personal communication around the world. In today's highly competitive mobile phone market, manufacturers are constantly struggling to find additional competitive advantage and differentiating elements to convince consumers to choose their brand over a competitor's. Mobile phone consumers around the world are highly influenced by various factors that influence the decision to purchase a mobile phone. These factors may be related to consumer 3 characteristics or features associated with mobile phones, which has led mobile phone companies to come up with a variety of products with different brands and features.

U ovom završnom radu su prikazana obilježja i vrste smještajnih kapaciteta u domaćinstvu kao turističkoj djelatnosti, te kanali njihove prodaje. S obzirom na povećano zanimanje za ovom vrste usluge u našem podneblju, kao i povećanje načina i opcija njegove distribucije, u ovom završnom radu je prikazano detaljno kako se ono provodi i koji su njezini čimbenici. Najvažnija stavka ovog rada je precizno seciranje subjekata koji sudjeluju u ovoj vrsti djelatnosti, prikaz njihovih struktura te načini njihove prodaje, direktni i indirektni., This final work presents the characteristics and types of accommodation capacities in the household as a tourist activity, and so the channels of their sale. Given the increased interest in this type of service in our region, as well as the increase in the ways and options of its distribution, this final work shows in detail how it is carried out and its contributing factors. The most important item of this work is the precise dissection of entities participating in this type of activity, the presentation of their structures, and the ways of selling them, directly and indirectly.

Turizam kao turistička djelatnost raste rapidno iz godine u godinu pa se samim time povećava i broj turističkih djelatnika, djelatnosti i aktivnosti. Sukladno tome, povećava se i broj smještajnih kapaciteta. Cilj ovoga rada je analizirati smještajne kapacitete u Republici Hrvatskoj. Materijali i metode kojima sam se koristio u pisanju ovoga rada su ponajprije stručna literatura o turizmu i hotelijerstvu. Nadalje sam koristio literaturu iz stručnih članaka i prezentacija nastavnika kako bih zaokružio cijelu priču. Podatci o turističkom prometu i smještajnim kapacitetima su prikupljeni i dolaze iz internih podataka turističkih zajednica nekolicine gradova. Rad započinje uvodom u kojem se detaljnije objašnjava zbog čega su uzete tri specifične godine kao primjeri. Nakon toga slijedi poglavlje koje govori općenito o turizmu u Republici Hrvatskoj. Potom se analizira turistička potražnja u 2010., 2015. i 2019. godini. Kako su Jadranske županije nositelji Hrvatskog turizma odrađena je analiza dolazaka i noćenja tih istih županija. Za te iste godine prikazana je ponuda i potražnja koja je bila za smještajnim kapacitetima, te su obrađene teme Hotelijerstva, njihov standard, a posebno su razrađene teme Hotela i kampova. Pred kraj imamo ponudu i potražnju smještajnih kapaciteta, prednosti i nedostatke tržišne slike smještajnih kapaciteta te komparativnu analizu promatranih godina. Na kraju je zaključak samog rada u kojem sam se fokusirao na budućnost kako turizma u Republici Hrvatskoj, tako i samih smještajnih kapaciteta., Tourism as a tourist activity is growing rapidly each year, so the number of tourism employees, businesses and activities is also increasing. Accordingly, the number of accommodation capacities is increasing as well. Focus of this thesis is to analyze accommodation capacities in the Republic of Croatia. The materials and methods I used in writing this thesis are primarily professional literature on tourism and hotel management. Furthermore, I used literature from professional articles and teacher presentations to complete the whole story. Data on tourist traffic and accommodation capacity have been collected and come from the internal data of the tourist boards of several cities. The thesis begins with an introduction in which it is explained in more detail why three specific years were taken as examples. This is followed by a chapter that talks about tourism in the Republic of Croatia in general. Then the tourist demand in 2010, 2015 and 2019 is analyzed. Since the Adriatic counties are the carriers of Croatian tourism, an analysis of arrivals and overnight stays in these same counties was carried out. For those same years, the offer and demand for accommodation facilities were presented, and the topics of hotel management, their standards, and specially elaborated topics of hotels and camps were covered. Towards the end, we have the supply and demand of accommodation capacities, the advantages and disadvantages of the market picture of accommodation capacities and a comparative analysis of the observed years. At the end is the conclusion of the paper itself, in which I focused on the future of both tourism in the Republic of Croatia and the accommodation capacities themselves.

Rad se temelji na istraživanju edukativnog studentskog putovanja pod Erasmus+Programom, kao i objašnjavanju definicije edukativnog i omladinskog turizma , koji dokazuju kako ova vrsta selektivnog oblika turizma može biti nešto što će razlikovati određenu regiju i destinaciju od konkurencije pa je itekako poželjno uvrstiti je u turističku ponudu jedne zemlje. Turizam mladih je jedna od najbrže rastućih tržišta, mladi ljudi probijaju granice, te postavljaju nove. Erasmus + program ljudima pomaže u dijeljenju znanja i iskustava unutar institucija i organizacija u različitim zemljama. U svrhu istraživanja utjecaja i značaja edukativnog turizma, provedena je analiza rada Agencije za mobilnost i programe Europske Unije, te je zaključeno kako je ponuda i kvaliteta sadržaja u destinaciji izrazito bitna za privlačenje ERASMUS studenata, te bi svi turistički subjekti trebali raditi na samoj kvaliteti sadržaja i atraktivnosti destinacije, poboljšanju i povećanju smještajnih kapaciteta, uvođenju besplatnih tečajeva stranih jezika i sl., The thesis deals with the research of an educational student excursions within the Erasmus + program, and explaining the definition of educational and youth tourism, that prove that such a selective form of tourism could be something that would differentiate a particular region and destination from it’s competition so it is very important to include it in the tourism offer. Youth tourism is one of the fastest growing markets, young people push boundaries and experiment with a new. Erasmus+ is helping people share knowledge and experience at institutions and organisations in different countries. For the purpose of researching the impact and significance of educational tourism, an analysis of the work of the Agency for Mobility and Programs of the European Union was carried out, and it was concluded that the offer and quality of content in the destination is extremely important for attracting ERASMUS students, and that all tourism entities should work on the quality of content itself and the attractiveness of the destination, improving and increasing accommodation capacity, introducing free foreign language courses, etc.

Ovaj završni rad obrađuje temu hotelijerstva kao faktora atraktivnosti turističke destinacije. Polazeći od teoretskog koncepta hotelijerstva, u radu se analizira pojam i koncept hotelijerstva, povijesni razvoj te vrste i obilježja hotela. Pored toga, rad isto tako analizira pojam i tipologiju turističke destinacije te je prikazan životni ciklus iste kao i destinacijski marketing koji uključuje promicanje određene lokacije i njene prednosti. Također je prikazan pojam turističkih atrakcija te njihova klasifikacija prema Lew-u. U radu je naveden pojam destinacijske atraktivnosti kao i mjerenje atraktivnosti. Najvažnija stavka ovog rada je praktični dio u kojem su navedeni primjeri hotela koji su faktori atraktivnosti turističke destinacije te prikaz njihovih struktura., This final thesis deals with the topic of hotel management as a factor in the attractiveness of a tourist destination. Starting from the theoretical concept of hotel industry, the paper analyzes the term and concept of hotel management, its historical development of the type and characteristics of hotels. In addition, this thesis also analyzes the concept and typology of a tourist destination and presents its life cycle as well as destination marketing, which includes the promotion of a specific location and its advantages. The concept of tourist attractions and their classification according to Lew is also presented. The thesis describes the concept of destination attractiveness as well as the measurement of attractiveness. The most important item of this thesis is the practical part, which lists examples of hotels that are attractive factors of a tourist destination, as well as a presentation of their structures.

Hotelijerstvo je jedan od dominantnih čimbenika destinacijske ponude. Zadatak rada je analizirati ponudu hotelskog smještaja u priobalnoj Hrvatskoj. Ističe se Istarska županija sa 25.287 smještajnih kapaciteta, dok najviše hotela ima Splitsko-dalmatinska županija, njih 114. Najveći udio hotela je visoko kategoriziran i nalazi se u Primorsko-goranskoj županiji. Na hrvatskom priobalju Istarska županija dominira u svim segmentima smještajnih kapaciteta, što se očituje u najvećem broju smještajnih kapaciteta 29,05%, turističkih apartmana (81,71%), turističkih naselja (52,90%) te 52,56% kampova. Istru slijedi Splitsko-dalmatinska županija dok je na posljednjem mjestu Ličko-senjska županija sa svega 2,72% hotela, 0,66% turističkih naselja, 0,28% turističkih apartmana, te 3,36% kampova., Hotel management is one of the dominant factors of the destination offer. The task of the paper is to analyze the offer of hotel accommodation in coastal Croatia. The County of Istria stands out with 25,287 accommodation capacities, while the Split-Dalmatia County has the most hotels, 114 of them. The largest share of hotels is highly categorized and is located in the Primorje-Gorski Kotar County. On the Croatian coast, Istria County dominates in all segments of accommodation capacities, which is reflected in the largest number of accommodation capacities 29.05%, tourist apartments (81.71%), tourist resorts (52.90%) and 52.56% of campsites. Istria is followed by the Split-Dalmatia County, while Lika-Senj County is in last place with only 2.72% of hotels, 0.66% of tourist resorts, 0.28% of tourist apartments and 3.36% of camps.

Valorizacija turističkog prostora je postupak kvalitativne i kvantitativne procjene vrijednosti turističkih resursa, a ujedno i najvažnija faza u planiranju prostornog razvoja turizam, što je izuzetno važno kada je riječ o područjima koja nisu razvijena. Svrha ovog završnog rada je na temelju resursa Poljičke Republike prikazati mogućnosti i smjernice daljnjeg razvoja turizma i njegovih oblika. Turizam na prostoru Poljičke Republike zasnovan je na povijesnim legendama, temelj budućeg razvoja je storytelling, a uspjeti može ukoliko se u obzir uzmu svi resursi, a žitelji i institucije udruže snage. Ovim završnim radom potvrđena je početna teorija. Kroz rad su prikazani povijest i značaj prostora Poljičke Republike, prirodni i kulturni resursi, kao i moguće smjernice razvoja turizma te eventualni nedostatci., Valorization of tourist space is a procedure of qualitative and quantitative assessment of the value of tourist resources, and at the same time the most important phase in planning the spatial development of tourism, which is extremely important when it comes to areas that are not developed. The purpose of this final paper is based on the resources of the Republic of Poljica to present the possibilities and guidelines for further development of tourism and its forms. The territory of the Republic of Poljica has all the prerequisites for the development of tourism. Tourism in the Republic of Poljica is based on historical legends, the foundation of future development is storytelling, and it can succeed if all resources are taken into account, and residents and institutions join forces. This final paper confirms the initial theory. The paper presents the history and importance of the area of the Republic of Poljica, natural and cultural resources, as well as possible guidelines for tourism development and possible shortcomings.

Povećanjem populacije, lakšim i jeftinijim putovanjima te jednostavnošću dobivanja informacija preko interneta sve češće smo svjedoci prevelike potražnje za određenim turističkim lokacijama. Navedene lokacije često su nespremne u mnogim aspektima za toliko veliki broj turista, te intenzitet istih u pojedinim mjesecima. Nedugo nakon pojave masovnog turizma pojavljuje se i prekomjerni turizam, pojava koja iako donosi pozitivne ekonomske brojke, najčešće se spominje u negativnom kontekstu i povezuje uglavnom s negativnim učincima na turiste, turističku lokaciju i domaće stanovništvo. Pojam prekomjernog turizma još uvijek nije precizno definiran, ali bi se najbliže mogao definirati kao pojava učinka turizma na destinaciju ili njezine dijelove koji prekomjerno utječe na percipiranu kvalitetu života građana i kvalitetu doživljaja posjetitelja na negativan način. Temu prekomjernog turizma u ovom radu promatra se kroz aspekt 4 turističke destinacije, probleme s kojima se suočavaju te odluke i rješenja koje donose kako bi turizam za njih bio održiv. Osim samog nezadovoljstva za lokalno stanovništvo koje donosi za lokalno stanovništvo poput povećanja cijena, sezonalnosti, prenapučenosti, gužvi na cestama i po gradskim centrima, prekomjerni turizam donosi nezadovoljstvo i turistima jer ne mogu u potpunosti iskusiti ljepotu određene turističke atrakcije i time stvara negativnu sliku kod turista. Sve veće nezadovoljstvo koje donosi prekomjerni turizam za turističku lokaciju treba intenzivno promatrati i donositi odluke koje će umanjiti sve negativne efekte koje prekomjerni turizam donosi., With the increase in population, easier and cheaper travel and the ease of obtaining information over the Internet, we are increasingly witnessing an excessive demand for certain tourist locations. These locations are often unprepared in many aspects for such a large number of tourists and the intensity of the same in certain months. Shortly after the emergence of mass tourism, excessive tourism also appears, a phenomenon that, although it brings positive economic figures, is most often mentioned in a negative context and is associated mainly with negative effects on tourists, tourist location and local population. The concept of excessive tourism is not yet precisely defined, but could be most closely defined as the occurrence of the effect of tourism on the destination or its parts that excessively affects the perceived quality of life of citizens and the quality of visitors' experiences in a negative way. The topic of excessive tourism in this paper is observed through the aspect of 4 tourist destinations, the problems they face and the decisions and solutions they make to make tourism sustainable for them. Apart from the dissatisfaction for the local population that brings for the local population such as price increases, seasonality, overcrowding, traffic jams and urban centers, excessive tourism brings dissatisfaction to tourists because they can not fully experience the beauty of a particular tourist attraction and thus creates a negative image among tourists. The growing dissatisfaction brought by excessive tourism for a tourist location should be intensively observed and decisions made that will reduce all the negative effects that excessive tourism brings.

Za razliku od ranije, kada se hrana promatrala samo usputnim dijelom svakog putovanja, u novije vrijeme razvijen je poseban turistički oblik usmjeren isključivo na gastronomiju, a poznat je pod imenom '' gastro turizam''. Ljubitelji hrane, konzumacije tradicionalnih ili isprobavanja novih okusa često putuju na udaljena odredišta kako bi ostvarili nova iskustva i kroz gastronomiju upoznali nova mjesta. Na području Hrvatske gastro turizam je najistaknutiji u Istri. Riječ je o destinaciji koja sebe nastoji pozicionirati i brendirati kao jednu od svjetski poznatih gastro turističkih regija. Unutar ovog rada napravljeno je istraživanje stanja i stavova ponuditelja u gastro turizmu Istre. Rezultati ukazuju na visoku raz inu usmjerenosti ponude na lokalne specijalitete. Ponuditelji većinom mijenjaju svoju ponudu i prilagođavaju je tržišnim trendovima, no ipak postoji kritična masa onih koji smatraju kako promjene nije potrebno uvoditi, što dovodi u pitanje njihovo buduće poslovanje obzirom da je u današnjem, modernom svijetu prilagodba tržišnim zahtjevima imperativ. Ispitani stakeholderi svjesni su važnosti umrežavanja i zajedničkog rada na promicanju destinacije, a veliki napori se ulažu i u smanjenje sezonalnosti, fenomena koji ima negativne implikacije na turizam općenito i s kojim se većina destinacija bori., Unlike before, when food was observed only as a passing part of each trip, in recent times a special tourist form has been developed focused exclusively on gastronomy and it is known as "gastro tourism". Food lovers, consuming traditional or trying new flavors often travel to distant destinations to gain new experiences and get to know new places through gastronomy. In Croatia, gastro tourism is the most prominent in Istria. It is a destination that strives to position and brand itself as one of the world famous gastro tourist regions. Within this thesis, a survey of stakeholders attitudes about demand and trends in Istrian gastro tourism was made. The results indicate a high level of focus on local specialties. Stakeholders mostly change their offer and adapt it to market trends, but there is still a critical mass of those who believe that changes do not need to be introduced, which calls into question their future business given that in today's modern world, adapting to market requirements is imperative. The surveyed stakeholders are aware of the importance of networking and working together to promote the destination, and great efforts are being made to reduce seasonality, a phenomenon that has negative implications for tourism in general and which most destinatio ns struggle with.

Grad Kaštela svojom površinom obuhvaća značajan dio geografskog prostora koji se nalazi između gradova Splita i Trogira, na sjeveru se nalaze obronci planine Kozjak dok se na jugu prostire Kaštelanski zaljev. Prateći susjedne gradove, zadnjih nekoliko godina grad Kaštela se smatra jednim od najviše rastućih turističkih destinacija u Dalmaciji. Glavni razlozi pozitivnog trenda po broju dolazaka i noćenja turista su zračna luka Split-Kaštela koja se nalazi na samom zapadu geografskog područja grada te tako omogućuje odličnu dostupnost i povezanost destinacije s drugim gradovima. Također, jedan od razloga krije se u samom rastu ugostiteljske ponude grada Kaštela. Svoj turistički razvoj grad Kaštela temelji na očuvanju kulturne baštine, spomenika i prirodnih vrijednosti, te tradiciji i kulturi. U vrijeme sezone organizator je nekoliko manifestacija koje utječu na razvoj ugostiteljske ponude te na taj način potiče na rast iste. Grad Kaštela raspolaže brojnim oblicima smještaja. U završnom radu se analizira ugostiteljska ponuda grada Kaštela. Posebno je prezentirana skupina hoteli te je napravljen analitički osvrt na turističku potražnju, tj. broj dolazaka i noćenja u razdoblju od 2017. do 2020.godine. Također, prezentirana je ugostiteljska ponuda grada Kaštela te analitički osvrt na istu., The city of Kaštela covers a significant part of the geographical area between the cities of Split and Trogir, in the north there are the slopes of the mountain Kozjak, while in the south there is the Kaštela Bay. Following the neighboring towns, in the last few years the city of Kaštela is considered one of the most growing tourist destinations in Dalmatia. The main reasons for the positive trend in the number of tourist arrivals and overnight stays are the Split-Kaštela airport, which is located in the west of the geographical area of the city and thus provides excellent accessibility and connection of the destination with other cities. Also, one of the reasons lies in the very growth of the catering offer of the town of Kaštela. The town of Kaštela bases its tourist development on the preservation of cultural heritage, monuments and natural values, as well as tradition and culture. During the season, it is the organizer of several events that affect the development of the catering offer and thus encourages its growth. The town of Kastela has many forms of accommodation. The final paper analyzes the catering offer of the town of Kaštela. A special group of hotels was presented and an analytical review of tourist demand was made, the number of arrivals and overnight stays in the period from 2017 to 2020. Also, the catering offer of the city of Kaštela and an analytical review of the same were presented.

Turistička putovanja su sve češći način iskorištavanja slobodnog vremena, a organizacija istih zahtjeva ispunjavanje visokih kriterija. Razlog tome je sve veća dostupnost turističke destinacije uzrokovana svjetskom globalizacijom koja potiče razvoj turizma, a posljedično tome i ukupnog gospodarstva. Promet i prometna dostupnost su neizostavni čimbenici turističkog paketa koji povezuju turističku ponudu i potražnju. Stoga je ulaganje u prometnu infrastrukturu jedno od glavnih strateških ciljeva države. Turist, ovisno o svojim željama i mogućnostima, odabire vrstu prijevoza, a zadatak lokalne, mjesne i/ili državne zajednice je da neprestano unaprjeđuje unutrašnju i vanjsku prometnu dostupnost turističke destinacije. Kvalitetna prometna politika omogućava održivost atraktivnosti destinacije te razvoja turizma što je vidljivo analizirajući turističke indikatore razvoja turizma na primjeru grada Splita., Tourist trips are an increasingly common way of spending free time, and the organization of the same requirements meets high criteria. The main generator of the above is the increasing availability of tourist destinations caused by globalization, which stimulates the development of tourism, and consequently the overall economy. Traffic and it’s accessibility are indispensable factors of the tourist package that connect tourist supply and demand. Therefore, investing in transport infrastructure is one of the main strategic projects of the country. The tourist, depending on his wishes and possibilities, chooses the type of transport, and the mission of the local and/or state community is to constantly improve the internal and external traffic accessibility of the tourist destination. A quality transport policy enables the sustainability of the destination's attractiveness and tourism development which is evident in analyzing of the tourist development indicators on the example of the city of Split.

Turističko tržište pod stalnim je utjecajem različitih čimbenika i stoga je veoma dinamično i podložno promjenama. Trendovi u turizmu razvijaju se brže nego u većini drugih sektora gospodarstva. Suvremeni turistički trendovi prvenstveno su određeni globalnim zbivanjima kao što je stalno prisutna prijetnja terorističkih napada u određenim zemljama ali i sveprisutnih ograničenja oko putovanja radi pandemije COVID-19. Međutim, na trendove u turizmu utječu i društvena kretanja i razvoj tehnologije. Pojava web 2.0 tehnologija značajno je utjecala na razvoj nove generacije posrednika koji se baziraju na recenzijama drugih gostiju a ne na snažnim promocijama koje rade korporacije. Nadalje, društvene pojave kao što je veća ekološka osviještenost i briga o društvenoj odgovornosti dovode do sve veće popularnosti putovanja koja se baziraju na održivom turizmu. Unatoč svemu tome, teško je planirati buduće trendove jer se turističko tržište mijenja veoma velikom brzinom i previše faktora utječe na razvoj čimbenika određivanja trendova u turizmu., The tourism market is constantly influenced by various factors and is therefore very dynamic and subject to change. Therefore, trends in tourism are developing faster than in most other sectors of the economy. Contemporary tourism trends are primarily determined by global developments such as the ever-present threat of terrorist attacks in certain countries but also ubiquitous travel restrictions due to the coronavirus pandemic. However, trends in tourism are also influenced by social trends and technology development. The rise of web 2.0 technologies has significantly influenced the development of a new generation of intermediaries based on reviews from other guests rather than strong promotions done by corporations. Furthermore, social phenomena such as greater environmental awareness and concern for social responsibility are leading to the growing popularity of travel based on sustainable tourism. Despite all this, it is difficult to plan future trends because the tourism market is changing at a very high rate and too many factors influence the development of factors determining trends.

Životni ciklus proizvoda alat je koji se koristi za određivanje strategija koje će se koristiti u bilo kojoj fazi razvoja proizvoda u prodajne i marketinške svrhe. Postoje četiri različite faze; uvođenje tržišta, rast, zrelost i zasićenje i pad. Svaka od ovih sugerira različite poslovne radnje koje mogu poboljšati isplativost proizvoda. Dizajneri i trgovci mogu optimizirati poslovnu vrijednost temeljem svojih strategija na određenoj fazi u kojoj se proizvod nalazi u bilo kojem trenutku. Životni ciklus proizvoda pretpostavlja da većina proizvoda ima životni vijek. U svakoj fazi poslovanje se suočava s različitim nizom prednosti i nedostataka, zastojima i mogućnostima. Kako bi odgovorilo na te izazove, poduzeće mora imati različite strategije za pristup razvoju, dizajnu i marketingu za bilo koju fazu., A product life cycle is a tool used to determine strategies to be used at any stage of product development for sales and marketing purposes. It has four different phases; market introduction, growth, maturity and saturation and decline. Each of these suggests different business actions that can improve product profitability. Designers and retailers can optimize business value based on their strategies at a particular stage where the product is at any given time. The product life cycle assumes that most products have a lifespan. At each stage of the bu siness, it faces a different set of advantages and disadvantages, setbacks and opportunities. To meet these challenges, a company must have different strategies to approach development, design and marketing for any stage.

Tema završnog rada obrađuje implikacije masovnog turizma. Masovni turizam je oblik turizma u kojem je zastupljen veliki broj turista na određenom odredištu u kratkom vremenskom razdoblju. To je naročito omogućio razvoj cestovne i zračne infrastrukture dovodeći veliki broj ljudi na zanimljiva turistička odredišta. Implikacije masovnog turizma se uglavnom vežu uz negativni kontekst jer je dokazano da pretjerana posjećenost određenih mjesta djeluje negativno na to mjesto, nanoseći štetu prirodnom okolišu i kulturnom blagu. Međutim treba napomenuti da masovni turizam ima i određene prednosti osobito u ekonomskom smislu, što se ogleda u masovnoj potrošnji i otvaranju novih radnih mjesta. Isto tako turisti uvode nove vrijednosti i sudjeluju u kulturnoj razmjeni., The topic of the final paper deals with the implications of mass tourism. Mass turism is a form of tourism in which a large number of tourists are represented at a particular destination in a short period of time. This has especially enabled the development of road and air infrastructure by bringing a large number of people to interesting tourists destinations. The implications of mass tourism are mainly related to negative effect on that place, because it is harming the natural environment and cultural treasures. However, it should be noted that mass tourism have certain advantages, especially in economic terms, which is reflected in mass consumption and job opening. Likewise, tourists introduce new values and participate in cultural exchange.