HOTEL INDUSTRY AS A FACTOR OF ATTRACTIVENESS OF A TOURIST DESTINATION

Ovaj završni rad obrađuje temu hotelijerstva kao faktora atraktivnosti turističke destinacije. Polazeći od teoretskog koncepta hotelijerstva, u radu se analizira pojam i koncept hotelijerstva, povijesni razvoj te vrste i obilježja hotela. Pored toga, rad isto tako analizira pojam i tipologiju turističke destinacije te je prikazan životni ciklus iste kao i destinacijski marketing koji uključuje promicanje određene lokacije i njene prednosti. Također je prikazan pojam turističkih atrakcija te njihova klasifikacija prema Lew-u. U radu je naveden pojam destinacijske atraktivnosti kao i mjerenje atraktivnosti. Najvažnija stavka ovog rada je praktični dio u kojem su navedeni primjeri hotela koji su faktori atraktivnosti turističke destinacije te prikaz njihovih struktura.
This final thesis deals with the topic of hotel management as a factor in the attractiveness of a tourist destination. Starting from the theoretical concept of hotel industry, the paper analyzes the term and concept of hotel management, its historical development of the type and characteristics of hotels. In addition, this thesis also analyzes the concept and typology of a tourist destination and presents its life cycle as well as destination marketing, which includes the promotion of a specific location and its advantages. The concept of tourist attractions and their classification according to Lew is also presented. The thesis describes the concept of destination attractiveness as well as the measurement of attractiveness. The most important item of this thesis is the practical part, which lists examples of hotels that are attractive factors of a tourist destination, as well as a presentation of their structures.