There are modernizations or productive re-structuring processes in the Mexican industrial sector, with changes in labour relations and new profiles in labour force. The new industrial logic is underlined by the workers characteristics and labour market, that is, it appears linked to local specifications, some times important, such as the growing labour insertion of rural otomí women from the nearby municipios to the factories, mainly in the textile, food and export maquila sectors, that attend works with great flexibility. This condition forces us to reconsider the insertion of labour strategies of rural families in the State of Mexico. [ABSTRACT FROM AUTHOR]