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Consumer demands are driving supermarkets to improve their product lines and services to keep pace with competition in the industry. Supermarkets now include convenience meals/hot take-out meals in their lines, which accounts for about 33% of the food consumption market. Innovative packaging has increased supermarkets' ability to offer varied lines of prepared take-out foods. The packaging industry can help respond to consumer demands in terms of innovative techniques in product presentation and increasing shelf life of take-out foods., Total U.S. grocery sales in 1995 rang up register receipts in excess of $400 billion. Supermarkets, defined as having annual sales above $2 million, account for 75 percent, or $300 [...]

If packaging is the fashion industry for beverages, then get ready for more color, a variety of materials and more shapely shapes. Industry observers are predicting plenty of activity in [...]

It's true that 'small is beautiful,' that 'good things come in small packages' and that consumers have readily accepted 'ultra' detergents in compact boxes. But after years of miniaturization, downsizing, [...]

OVERPACKAGING has again come under the spotlight. A recent edition of the TV programme Granada Action told viewers that packaging accounts for |pounds~7 out of every |pounds~50 spent in supermarkets. [...]

You're in your local supermarket. As you pass through the in-store bakery section, you notice a table containing poundcakes for sale in plain, nondescript packaging, and a table containing poundcakes [...]

Change is the one predictable element in new product marketing. Creating new products today is vastly different from the 1970s and 1980s. And the differences will become even greater as [...]

Let's face it, soft drinks are a price-sentive staple for most American consumers. Everybody likes a bargain, and some of the more radically inclined will buy just about anything that's [...]

One of the most critical issues in marketing soft drinks in the United States is the development of several key packages in any given franchise. While the enormous increases enjoyed [...]

Japan may sell plenty in the U.S., but it is not because of packaging. Dr. Robert Johnston of the Rochester Institute of Technology states that Americans are better at designing packages for the mass market and at developing new packaging materials. The Japanese excel at elegant packaging, however, and write detailed specifications for packaging designs. Although the U.S. packages designs use better materials, the Japanese are better at quality control when producing packaging.

Product packaging can be a critical selling aid; it takes strategy to develop the best package designs. Packaging strategy should be define in writing and contain six components: very specifically identify the sales audience; study both the competition and the environment in which the packaging will compete; feature product advantages on the package; reinforce product advantages with additional label data; develop packaging that conveys a product's personality; and observe all packaging requirements and regulations. Check the effectiveness of the completed package strategy and revise as necessary to avoid negative effects and enhance positive ones.