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Are you playing the new product marketing game by the old rules?

Authors :
Bredine, Sanford
Source :
Gorman's New Product News. April 8, 1992, Vol. 28 Issue 3, p8, 1 p.
Publication Year :
1992

Abstract

Change is the one predictable element in new product marketing. Creating new products today is vastly different from the 1970s and 1980s. And the differences will become even greater as [...]

Subjects

Subjects :
New products -- Marketing
Marketing management -- Methods
Brand name products -- Marketing
Television advertising -- Management
Packaging -- Economic aspects
Advertising, marketing and public relations
Business
Food and beverage industries

Details

ISSN :
1048020X
Volume :
28
Issue :
3
Database :
Gale General OneFile
Journal :
Gorman's New Product News
Publication Type :
Periodical
Accession number :
edsgcl.12417959

Tools

Authors Abstract Subjects Details