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Bachelor thesis analyzes logistics processes at Fujitsu Technology Solutions Company Ltd. in order to find a critical point, at the level of distribution activities and information flows. The theoretical part of bachelor thesis summarizes knowledge previously obtained from a specialized literature. Another part analyzes Prague branch of the company, describes her portfolio in order to show the way of operating and goals of the company, what is basis for understanding the distribution patterns. These are connected with the information flows, on which bachelor thesis is focused as a project management and information flows in it, which are crucial for successful execution of contracts and consumer satisfaction.

CHARLES UNIVERSITY IN PRAGUE FACULTY OF SCIENCE DEPARTMENT OF BIOCHEMISTRY PRAGUE 2010 Supervisor: Doc. MUDr. Jiří Gallo, PhD. Supervisor-consultant: Prof. RNDr. Gustav Entlicher, CSc. Eva Zolotarevová Summary of PhD Thesis POLYETHYLENE WEAR PARTICLES AROUND TOTAL JOINT REPLACEMENTS - THEIR PROPERTIES, DISTRIBUTION AND POSSIBLE MECHANISM OF THEIR ADVERSE BIOLOGICAL EFFECTS PRAGUE 2010 The research project was supported by the Grant project of National research program II. (no. 2B06096) of the Czech Ministry of Education, Youth and Sports named "Observation and minimization of UHMWPE wear in joint replacements". Front-page picture: Polyethylene wear particle isolated from granuloma tissue surrounding total hip replacement; Electron microscope microphotograph; particle size app. 90 x 80 µm; retouched Eva Zolotarevová Introduction Introduction For many people all over the world a replacement with an implant of irreversibly damaged joint is often the only way how to come back to normal life without pain and mobility limitation. Nowadays, greater and greater requirements are asked of quality of all replacement components, especially in terms of quality of used materials. Biomechanical properties of hip and knee replacements have been already solved. The most often used materials for manufacturing joint...

The aim of the bachelor thesis is to characterize the company, implement the marketing situational analysis and the analysis of the current status of marketing mix tools of the product line. Based on the information obtained and shortcomings identified to propose a new marketing mix of the product line.

In the context of increasing technological development and of the effort to get closer to the customer grows the importance of those companies that distribute their products through direct sale. The goal of this work is to prove that direct selling companies at the expense of other companies increase their turnover, and therefore contribute more significantly to changes in market structure. The method of work is data analysis, a summary of conclusions from literature, local research by selected traders in Czech Republic by questionnaire and compilation of time series from historical development according to the turnover with a view to build a 5 year prediction. I will also find out the reasons of the increasing turnover of these companies and the implications for the rest of the market. The conclusion of the work summarises the results of data analysis and answers the question whether direct selling will continue to significantly influence the structure of the market.

The main aim is to analyze and evaluate used various marketing tools. A secondary aim is to suggest measures designed to improve competitiveness in the future, and calculation of their economic impact.

The work focuses on the use of online reservation systems for the hotel industry. The first part is dedicated to the development of the Internet and describes the online sales. The second part describes the electronic distribution systems, global distribution systems and Internet reservation systems. The third section demonstrates the practical use of these systems in practice applied to a concrete hotel. At the end is described the current situation of on-line sales and the assumption of its development in the future. The goal is to unify the information about the online reservation systems currently used in the hotel industry.

The beginning of the thesis deals with history of interconnection between video and the internet from its origins to the present. The thesis has two main aims. The first aim is to provide an overview of main solutions how to provide stream video over the internet. In the thesis there are described three different solutions. The first solution is to buy a complex media server. The second one is to hire a special service which can provide video storage and its distribution over the internet. The service must allow integration to various information systems and web pages or web applications. The last part of the first aim speculates about possibilities how to solve the stream video distribution over the internet in a business and commercial domain without any expenses to provide the functionality. The second aim is a practical realization of a complete project. The content of the project is a solution of video conversion, storage and distribution over the internet in a real company. The main business activity of the company is the development and providing of web pages and applications on its own servers. At the beginning of the second part of the thesis there are evaluated possible ways how to solve the goal of the project. The possible ways are solutions that are mentioned in the first part of the thesis plus development of new a solution by the company itself. The last alternative has proved to be optimal from the economic point of view. The result of the project is a web service which is completely platform independent. So it is possible to use the web service in company's content management systems that are developed in PHP or .Net. In the thesis there is also mentioned an issue of mechanism called HTTP Pseudo Streaming.

This thesis deals with description of several distribution problems and their solutions. Distribution problems are the most typical problems of linear programming, which solves the optimalization of transportation of materials, people or goods. For this purpose I created an application, which combines two computer systems and makes computing of these problems easier. Concretely by combining of the systems LINGO and MS Excel through Visual Basic for Applications. Further in this work you will find solved examples of transportation problem, allocation problem, assignment problem and travelling salesman problem. You will also find the description of the main procedures of LINGO system and its connection to MS Excel through VBA. Last but not least there is brought up the programming solution of the application and its visual construction.

The aim of this thesis was to analyze the logistics to ensure the production and distribution of feed feedingstuffs, both in terms of material and information flow. I analyze these processes from initial purchases of raw materials for production, to distribution of finished products itself

The main aim of this bachelor work is analysis of the logistic system of the company dealing with distribution of meat and dairy products, from the viewpoint of material and information flow from the point of purchase to the supply to the clients and to try to suggest possibilities of optimalization in order to improve logistic procedures. On the basis of performed analysis is suggested possible change towards the optimalizacion of distribution, which lies in a new way of communication with clients through the means of online shop.

My bachelor thesis deals with {\clq}qUse of marketing mix in tourism for the region Český Krumlov``. First part consists of marketing theory, marketing mix {--} product, price, place, promotion and tourism. Second part is the analysis of marketing mix. I have decided to obtain informations about this region, because I was born in Český Krumlov. Also Infocentrum in Český Krumlov and Bohemia Properties a.s. are interested in the results of my bachelor. The region Český Krumlov is located in southern part of Bohemia. It's an area full of forests, streams and rivers, which are most popular in our country. Český Krumlov is from the perspective of tourism highly specific region with many sightseeing attractions and cultural events. The basic package would include accommodation and catering. Packages for couples with following themes: "Natural beauty of the region Český Krumlov" and "Architectural Treasures of the region Český Krumlov". In my opinion, this region offers numerous possibilities and options to create different products - packages such as: weekly holiday, weekends, school trips, stays for seniors, holidays for families with children, various thematic stays, etc. Prices of packages are set by season and category of accommodation. Whereas accommodation affects the total cost the most. The package includes accommodation with breakfast, transportation and guide services. It is also possible to use discount for early purchase. Means of transport can be different: bus, train, boat or car. Promotion of products is positive. I would recommend promoting packages to address travel agencies. In public relations I would suggest better cooperation with businessmen in the field of tourism in the region of Český Krumlov.

The aim of my thesis was to evaluate the tools of marketing mix used by the Agrozet company and to suggest several recommendations to change or integrate some of the marketing tools. The first means of marketing is the product. The product in the company is divided into several product lines. The company uses the price with additional charge and at the same time it follows the requirements in the market and competition. The distribution in the company is ensured by internal and external transport. I think the company makes use of all the marketing tools to attract the customer. It uses all the five tools of marketing communication.

The aim of the bachelor thesis "Enterprise Marketing tools of DDL, Lukavec" was to suggest changes or to expand already used marketing tools based on ascertained data.

The long-term changes in distribution and numbers of bird species in the Czech Republic were analysed using published data from Breeding Birds Atlases in the Czech Republic (1973-77, 1985-89 and 2001-03). Each species were categorized by taxonomical group, migratory strategies, biogeography type, breeding habitat, breeding population size in Europe and in the Czech Republic a body size. The changes in numbers and changes in distribution were inter-correlated Increase in distribution as well as in numbers were recorded in rare and large species, in species increasing in whole Europe and in bird species protected under Czech legislation. Interesting pattern in population was found in waterbirds, where piscivorous species are increasing, whereas other (mostly grebes, ducks etc.) species are decreasing.

The goal of this Bachelor's Thesis was to analyze the marketing mix of MOIRA CZ, a. s., in the store Prodejna termoprádla Florenc, whose main activity is the sale of functional underwear of this brand. Analysis was based primarily on inspection of the shop and storage area, an interview with company's managers and marketing research realized by written questionnaire with personal contact made in the store Prodejna termoprádla Florenc. The work is divided into two parts. The theoretical part deals with individual instruments of marketing mix, so-called "4P". The practical part is focused on the introduction of company MOIRA CZ, a. s., descriptions of individual components of the current marketing mix in the store Prodejna termoprádla Florenc, evaluation of marketing research and suggestions for improvements.

The Hungarian company Cool Tej (one of the companies that belong to British Cool Milk Group) performs losses on distributing milk to schools in one particular part of Hungary. Therefore, the milk distribution in Hungary is the issue that was further analysed and for which various solutions were found and evaluated.

This thesis focuses on different ways and possibilities of movie distribution. The thesis describes functioning of the movie industry and characterizes particular distribution channels, focusing on Internet distribution in detail. The practical part reviews and evaluates specific internet video on demand services of digital movie distribution available in the Czech Republic and abroad. The last chapter contains a questionary monitoring preference regarding the Internet digital distribution of the respondents. The aim of this thesis is to characterize the current state of digital movie distribution and it's popular services, which is going to become the future of home entertainment and the Internet might become primary channel of movie distribution.

This research paper is focused on modern ways of distribution in automotive industry and their management methods. In the practical part description of internal operations, including the timeline characteristics in the selected distribution company.

My thesis describes possible methods of distributing insurance products, especially the insurance intermediaries, who are the most important distribution channel in Czech Republic. The work analyses current legislation and its future development. At the conclusion there are investigated specific requirements of insurance clients.

The theme of my bachelor´s work is named "Tools of Marketing Mix in the Firm Fox interier". Selected firm is concerned with sale of wood. The aim of this bachelor work is to describe precisely tools of marketing used in the firm Fox interier´s branch office Kozolupy. Then pursuant to realized data recommend change or expansion of marketing tools which are currently used by the firm to from literature. In the first part of my work is processed literature review, which introduces the basic theories of marketing and its various instruments in the form of "4P". Marketing mix consists of product, price, distribution and marketing communication. The other part is the description of the company and its marketing mix instruments, which includes product descriptions, pricing method, analysis of distribution and marketing communication.

This thesis is aimed at valorization of the launch of product on the market. I have chosen company Equisport s. r. o. This company has place of business in Sokolí. This company produces and sells riding equipment. Thesis is pointed to introduces to nylon headgears for draught horses on the market.

Electronic means for creation, release and distribution of music are covered by the Bachelor thesis, particularly from a starting author's point of view. Major modes to release electronic music are reviewed with a particular focus on internet operating online music distributors that link the authors with music e-shops. Dozens of online distributors are reviewed for the conditions and services they offer to starting authors. Based on the data acquired by an original research, the online distributors are evaluated and compared according to the total benefit the author can achieve. The marketing of both singles and albums is considered. A new concept of averaged album is introduced to cope with diversity of distributors. Several methods are proposed and used to evaluate and compare the author's profit. Calculations are performed using a fixed number as well as an expected number of units sold. An electronic music debutant may apply the recommendations derived in the thesis, consult the data tables and the charts included in the text or even run the presented methods on his or her own. Intellectual property rights are also discussed and several organizations protecting the rights of music authors are reviewed and evaluated from a starting author's point of view.

The thesis deals with project of a textbook for business academies. The theme of the chapter of the textbook is marketing mix. The project is made in such a way the students get total information on these problems. The extant of the theme is intended for students of higher classes. The project consists of theoretical part (textbook, exercise book) and practical part (teaching at business academy).

This bachelor thesis analyses the parts of the marketing mix which are currently in use in Penam, a.s. Emphasis is placed to analysis the distribution mix. If it is need, helpful recommendation will be made.

The purpose of thesis was optimizing logistic system in the company ESAB Vamberk, s. r. o. This objective includes comparison of informational and material flows of chosen products. The weak part of the logistic system was delivering raw materials. My intention was to come up with optimal solution. The first option was sharing of production plan with suppliers of raw materials. The second option was outsourcing. In the present economic situation it is better to use outsourcing which decreases storing costs. Another weak part of the logistic system was the storing of the finished goods. The company ESAB Vamberk, s. r. o. divided its products into two groups A and C according to the turnover. The items with could be coded B are included in the group A. I have used the ABC method and I have divided all the items into three groups according mentioned turnover. I have also came up with changes in placing the products in the storage of finished goods because some products are placed on the atypical pallets. In the present time the company ESAB Vamberk, s. r. o. holds high safety stock for drawn wire which is in the group A. The safety stock keeps the financial resources, which could company use for decreasing impacts of economical recession. This is why I came up with suggestion to decrease the safety stock by 50 %. On the other hand the information flow was very good. Because of using the EDI system and follow-up programs the data flows through the company continuously. The material flow has got shortcomings, which were mentioned above.

Jedním z cílů práce je poskytnout přehled o technologických, ekonomických a právních aspektech distribuce audiovizuálního obsahu na internetu a dalších IP sítích (ADSL2, UMTS). Svou pozornost zaměřuje na problematiku placených i neplacených prostředků distribuce. Práce se snaží vystihnout aktuální technologický stav a trendy na trhu. Představí čtenářům aktuálně používané metody komprimace digitálního videa, přednosti a výhody jednotlivých komprimačních algoritmů, vzhledem k tématu práce. Dalším cílem práce je praktická případová studie, která se zabývá návrhem a realizací komerčního konceptu internetové televize a nabízí porovnání se stejným konceptem na neziskové bázi. Tohoto cíle je dosaženo analýzou teoretických informací a praktických testů jednotlivých distribučních řešení, ze kterých je vyvozen vlastní závěr a doporučení.

This bachelor thesis focuses on an introduction of a new product of the AROMATICA CZ s.r.o. company on the pharmaceutical market. The aim of the thesis is to analyze the process of the introduction of the product and suggest possible improvements.

Today more and more people try to connect for living environment and neceserry social help. By one of the method is buying products named Fair Trade. This work defines the distributors and Fair Trade selling points in the Czech Republic. Farther it contains analyses the commodity structures of offering chain stores and specialized shops of healthy sustenance, Fair Trade and internet shopping. This work comes out from the questionneries and offering juxtapositions of separated subjects.

The work describes the market with office supplies, development, and the current competitive environment. It introduces the company, its week and strong points and designs its strategy. Moreover it analyses the distribution strategy and distribution channels.

The aim of this Bachelor thesis is to analyze particular marketing mix tools in the company Naturel Ltd. and then develop proposals fot their improvement.

This work focuses on marketing services company Sportarea Happy High Chlumec. It is divided into two parts, namely the theoretical and practical parts. In the theoretical part of literary knowledge of marketing. The practical part describes and illustrates the company in marketing services company. Analyzing the questionnaires and methods of SERVQUAL most practical and most used type of ad also analyze customer satisfaction with the availability of the information and services, in agreement with the owners involved in the questionnaire their chosen questions. In addition, make a so-called SWOT analysis. In conclusion, recitation of the owners of the results of my examination of the SERVQUAL method and using questionnaires, while the company will evaluate its strengths and weaknesses and give them their results and evaluate the next steps in the future.

The objective of this bachelor thesis is to characterise the essence of the notion of marketing mix with the help of known techniques. In the practical part of the work the author will focus on the particular company, RAMA BOHEMIA, a. s., to analyse applications of the individual instruments of the marketing mix in the company, to assess their functioning and to propose potential measures in the case of a found drawback.

The topic of my bachelor's theses is named {\clqq}Analyse of tools of marketing Mix in a selected company``. I chose KDS Sedlčany. In KDS supply there are cook and butchery knives and other equipment, scissors and garden equipment. Main target of the work is charakterisation of marketing mix. The consequential target is the assesment of marketing mix and the assembly SWOT company analysing.

This thesis deals with the analysis and discription of the marketing strategy of the company AkzoNobel Aerospace Coatings, the largest paints and coatings company, focusing on development, production and distribution of various types of paints and coatings around the world. The thesis is divided into two parts, theoretical and practical. At the first one there are just general marketing statements, concerning marketing mix and marketing strategy, the other one is devoted to analysis and discription of the particular marketing strategy and market share of the company both from global and Czech point of view. The very important part also creats the independent research within using the AkzoNobel's coatings and paints by the selected Czech companies.

The goal of my thesis is to characterize the company, describe and analyze its individual marketing mix tools and a subsequent assesment.

Bachelor word is focused on the company Chemkostav as. The aim of this work is the analysis of the various tools of marketing mix, and then propose possible recommendations to improve conditions, or resolution detected shortcomings.

The graduation thesis deals with the use of logistics in the brewery Pivovar Protivín a. s. The paper presents a view of the current situation of Czech breweries in the Czech Republic as well as in the world. It maps the trends of recent years in the brewing industry and shows how Czech breweries have faced up the economic crisis. The results of Pivovar Protivín are presented and compared with the results of Svijany brewery. The distribution of Protivín brewery products is analyzed. Based on the analysis, the time frame of beer delivery to customers is made. Further on, the questions of the packaging management in Protivín brewery are dealt with. Breweries are specific for complex and expensive reverse logistics of returnable packaging. The question whether producing beer in PET bottles would be appropriate for Protivín brewery is studied. Determining the level of services provided for brewery customers is examined. According to the results presented here, the greatest demands on services provided by breweries appeared to be those by the customers in gastronomy sphere. Based on the questionnaire investigation, the standards in providing brewing services were set together. Finally, I suggested possible improvements that should lead to cost savings, greater flexibility of operations and competitive advantages for the Protivín brewery as well as for the whole K Brewery Group.

The goal of my bachelor's project is to define company "Spojené Kartáčovny corp." and analyze its marketing mix (4P - Product, Price, Place, Promotion)

The aim of the work is to give a detailed insight into the ways and methods of product distribution as used by a food industry manufacturing plant. Distribution chain management from a marketing and logistics point of view is analysed focusing on transport options and potential. Theoretical basis and terms definition are provided, the emphasis being laid on the function of distribution, its intermediaries, and channels in terms of logistics costs. The work describes options a company has when creating a distribution chain. Distribution warehouses and ways of transport are considered as the most important factors. The practical part of the work deals with product distribution at a Danone company, focusing on rules, specifics, and risk areas. Process optimization is proposed with regard to costs, transport effectivness and customer needs.

The aim of my bachelor work is the characteristics of company, then I analyse individual parts of marketing mix (product, price, place and promotion). At the end of my work I summarise knowledge and propose recommendations.