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The article focuses on challenges faced community managers. For all the potential power community managers could have over brand perception and they are rarely empowered to wield that influence. As community management has become an important function for marketers, stakeholders have shown increased interest in taking control.

The article presents profile of several people listed in the periodical's 30 Under 30 for 2013 list. Some of them include Kofi Gyekye, director of account management at Little Room Inc., Shelby Walsh, president of Trend Hunter, and Roshni Wijayasinha of Kobo Inc. It is stated that Gyekye's career is a success because of his penchant for big thinking and lack of hesitation with new ideas.

The article reports that the social networking website for professionals LinkedIn has become a content publisher for marketers. The company states that people are coming back the website to read articles and view videos posted by industry experts and comment on industry news. Gary Fearnall, director of marketing at the company, mentions that people visit the website to be better at their jobs and content provided by brands can help people achieve that.

Information about several papers discussed at South by Sothwest (SXSW) conferences and festivals held April 22, 2013 on the role of digital marketers is presented. Topics include stunt advertising, spontaneous conversation that happen in restaurants, lineups and hotel elevators and three dimensional printing and commercial space technology.

The article reports on the secret behind the success of Blackberry smartphone firm Research In Motion Ltd. It highlights how it learned to prevent worrying on openness and enjoy public relations (PR). It also notes the introduction and sales of its Z10 smartphone as well as its positive reviews which are induced through a comprehensive plan and thorough execution strategy. INSET: One Launch, Two Very Different Ads.

The article presents information on opening of new business enterprises in Canada. Startup Genome, a research company focused on the startup space, had ranked Toronto as the eighth best city of the world in November 2012. According to Digital Media Zone (DMZ)'s marketing manager Lindan Courtemanche, about 40% of startups in DMZ have products or services that could benefit marketers. It is noted that new firms would provide advertising agencies and marketers opportunity to make new partners.

The article discusses the new form of influence created by the emergence of social website in an attempt to increase their online presence. It notes that these websites use independent content producers and bloggers to gain following and fan networks and improve online awareness. It adds that social media demands new approaches in data and mix media public relations and personal endorsements.

The article discusses the battle between Samsung Electronics Co. Ltd. and Apple Inc.'s brand in Canada. It cites Joe Musicco of Cheil Worldwide Inc. who explains that the company worked to spread the tuhon ethic, also called fighting spirit, through its offices and agency worldwide. So, Samsung is going to need the fighting spirit if it wants to unseat Apple as the coolest mobile brand around the world.

The article highlights the industry leaders chosen for the journal's first annual 30 Under 30 program, under which readers were asked to nominate young, unstoppable, fearless media, public relations and advertising people in Canada who are changing the landscape of the industry. The journal received more than 250 nominations and a shortlist of about 70 finalists were asked to submit additional information about their careers.

The article presents the author's comment on the marketing of cricket matches played in Canada. According to the author, it remains to be seen if this global passion for cricket can popularize the game in Canada enough to make it an attractive for marketers, particularly in a sports economy dominated by traditional North American sports. It is stated that the sport is an ideal forum for marketers looking to connect with the influx of immigrants coming to Canada from cricket-loving countries.

The article discusses the result of the 2014 Leger Corporate Reputation Survey in Canada which highlights the top-ranked brands in marketing industry as well as its takeaways. It features various top-ranked brands including Google Inc., Tim Hortons Inc. and H. J. Heinz Co. It also presents an information in each brand as well as the products it offered.

The article presents views of several schools and senior agency executives on how to provide better marketing education. Barry Patterson, executive director at Communications, said that they recently announced the first Master of Design degree in British Columbia. Shawn King, the chief creative officer at Extreme Group, said that the schools are doing a great job by teaching students on using software and technology used at most agencies.

The article focuses on the relevance of social media for World Wrestling Entertainment Inc. (WWE), a professional wrestling entertainment company in the U.S. It explores how the company came to realise that social media could be a tool for promoting its wrestling shows. It mentions that WWE and its wrestlers have gained a total of 123 million followers on social networking websites Facebook and Twitter.

The article reports on the video sharing application launched by Twitter, Vine. It shows that marketers can take advantage of Vine for free and several big name brands like the Gap, Lean Cuisine and General Electric. In addition, the application capitalizes on the short attention spans people have when consuming content, especially on Twitter.

The article focuses on the scandal incurred by former Members of the Parliament Helena Guergis and his husband Rahim Jaffer in Canada. It states that the trouble started on September 16, 2009 when Jaffer was charged of impaired driving and cocaine possession. It reports that on April 6, 2010, the Liberal Party of Canada demanded an investigation into a claim that Guergis was given 800,000 U.S. dollars for her home in Rockliffe Park.

The article focuses on the success of exercise chain SoulCycle and its chief executive officer (CEO) Melanie Whelan, who can be found pedalling alongside her customers. Topics include the brand's customers, including no small number of celebrities, stated to be fiercely loyal breed, and instead of mass advertising, the company stated to focus its communications on its people, telling the stories of its instructors and customers via blog posts and Instagram videos.

The article discusses several projects that depict the integration of technology and creativity to better market products. Topics covered include the dress worn by socialite Lisa Maria Falcone in the Met Gala which was designed by artificial intelligence via the algorithm editor Grasshopper. Also mentioned is the use of Google Tilt Brush to recreate paintings and other artworks.

The article focuses on the business opening of the advertising agency Cummins & Partners Canada in Toronto, Ontario on April 8, 2015 as the second international office of the Australian agency Cummins & Partners. The agency's clients include Heidi Klum Intimates, Perrier-Jouët and VDKA6100. Also mentioned is the success of "The Best Job In The World" campaign for Tourism Queensland, created by Cummins & Partners founder Sean Cummins.

The article presents questions and answers related to restoring and repairing hot rods including the kind of firewall that is ideal for a 1948 Anglia and whether the engine/transmission combination is worthy candidate for a potential transplant into a 1952 Chevy coupe.

Presents letters to the editor in response to articles in previous issues. "Above and Beyond," which discusses Tim Duncan and David Robinson being named Sportsmen of the Year; "Saving Face," which discusses making hockey players in the NHL wear visors; "The Greatest Gift," which discusses organ donation.

The article offers information related to fast food industry. Topics discussed include the pairing of liquor with fast foods, the impact of quick-service restaurant (QSR) market for business revenue and customer traffic, and the views of Svetlana Uduslivaia, research manager of market intelligence firm Euromonitor, regarding the link between liquor testing and QSRs.

The article presents the research survey findings conducted by social media site Tumblr, depicting the different types of promotional marketing strategies to promote the selfie type of photography made by creative communications industries in Canada.

The article reviews the web site Shopify, located at www.shopify.com, an electronic commerce website solution established by entrepreneurs Tobias Lütke and Daniel Weinand.

The article focuses on several social gaffes. Watch company Kenneth Cole Productions Inc. during the Arab Spring, posted a tweet suggesting riots in Cairo were due to the fashion brand's spring sale. Wendy's Co., the brand distributed flyers asking consumers to tweet to Wendy's instead of Wendys. The Canadian Twitter handle for Pabst Blue Ribbon tweeted a picture of a chalk board sign outside a bar.

The article offers information on Zappos Labs, a dedicated team at electronic retailer Zappos.com that runs experiments in electronic-commerce, testing ideas to see what will pick up traction with Zappos customers. Through testing, the team are able to see what ideas drive engagement and sales. A chart is presented that shows the four big initiatives Zappos has shelved, why they did not work out and what the company learned from them.

The article reports that Michael Geist, a Canadian academic has been praised for his concern on internet and privacy. He has reported that the Canadian Marketing Association and the Interactive Advertising Bureau of Canada were lobbying the government to ease anti-spam measures. His pro-privacy stance on his personal blog is often at odds with the agenda of marketers big data era opportunities.

A calendar of events for February 21, 2013 to December 6, 2013 is presented which includes the Wisdom 2.0 in San Francisco, California, the MESH in Toronto, Ontario, and the SXSW Interactive in Austin, Texas.

An interview with marketing expert and author Mark Schaefer is presented. When asked about the time at which brands started targeting influencer programs on social media, he refers to the growing use of technology and its ability to quantify influence. He talks about the difference between influencer programs and traditional programs, the opportunities to connect, and the measures to quantify consumer influence. He also shares his views on influence marketing and how it has picked up momentum.

The article reports on the social media initiatives adopted by the beer company Carlsberg Group to increase its brand value and popularity. The company has enlisted 25 bloggers to host parties for it, and then blog about them. It informs that the party-blog initiative was created to help Carlsberg change its image, and attract young, single males who frequent trendy restaurants.

The article presents the author's comment on demographics and technology that transformed the advertising industry of Canada. According to the author, the Internet, of course, would prove the biggest media development since the advent of TV more than 40 years earlier. It is stated that the Internet's emergence forced marketers to alter their plans, hire young, tech-savvy staff, and reallocate their budgets. It is added that the 90's were characterized by a series of agency mergers.

The article reports that Canada's steady flow of Chinese immigrants has created a constant market for cars, homes and other essential purchases newcomers to Canada need to make. Immigrants from mainland China and Hong Kong not only speak different languages, they also have different consumer tastes. Marketers lump together immigrants from Hong Kong and mainland China, though the groups have separate histories, cultures, languages and spending habits.

The article profiles Izzy Asper, the founder of Canwest Global Communications Corp. Asper worked as a lawyer, a columnist and a politician before he began purchasing media properties. A few years later, he established a foothold in Ontario when his Canwest took a stake in Global, a struggling Toronto-based TV station. Within a few short years, Asper had gone from tax lawyer to bona fide media mogul. He quickly developed a reputation as a relentless businessman who always drove a hard bargain.

The article chronicles the events related to the development of advertising industry in Canada. In 1952, television sets offer chances for advertisers to have direct communication to the public and eventually increasing the rate of product publicity. It became clear that the future of television is advertising which is proven by various stories of success using television as a marketing medium. It has evolved through the years and offers an avenue for more improved digital media in advertising.

The article profiles Toronto Raptors basketball team point guard Kyle Lowry, who played in the All-Star game being sponsored by various companies including sports apparel retailer Sport Chek, financial services firm MasterCard Inc, and consumer goods manufacturer Unilever Group.

The article reviews the advertisement of camera brand Nikon featuring gay couple Kordale and Kaleb Lewis.

The article presents arguments between authors Andrew Keen and Mitch Joel on the impact the web has on business and culture.

The article reports that British retailer John Lewis Partnership PLC holiday advertising campaign has appeared alongside the Rockefeller Christmas tree lighting as one of the season's most anticipated traditions.

Information on the ultimate Montreal cola, 1642 Cola, created by entrepreneur Bastien Poulain is presented.

The article highlights six brands that are reinventing themselves as publishers, with mixed results, including Mountain Dew's Green Label, electronic commerce site Net-A-Porter and GE's Ideas Lab.

The article presents the author's views on the increasing use of social media by marketers. Author presents an instance of the advertisement prepared by beer brand Molson Canadian which was related to the upcoming National Hockey League (NHL) season. It further presents views of Alanna Glicksman, digital marketing manager of the financial services company MasterCard, on the importance of attractive content.

The article focuses on the wrong timing of the promotional campaign launched by the sports equipment provider Sport Chek at the time when solider Nathan Cirillo murdered at the National War Memorial.

The article focuses on the importance of having a newsroom in the awards event. Topics discussed include the best practices in social marketing, the significant role of public relations (PR) personnel in organizing news meetings for branding, and the views of Dave Fleet, senior vice-president of PR firm Edelman Inc.

The article offers information on Wanderlust, an agency based in Vancouver, British Columbia which focuses on online personalities and influencers, founded by Jessica Thomas Cooke. Thomas Cooke mentions that the cost of collaborating with online influencers depends on the type of collaboration that a brand chooses. It features the top influencers of the agency which were selected by Thomas Cooke.

The article offers information on the new logo of rental website Airbnb Inc. which was revealed in July 2014.

The article offers information on the "Inglorious Fruits & Vegetables" campaign of French supermarket chain Intermarché which started earlier in 2014.

The article evaluates Tinder, a mobile application that provide location-based service to facilitate telecommunication between mutually interested users, developed by InterActive Corp.

The article provides information on the application software (app) launched for wearable gadgets including Google Glass app encouraging consumers to photograph good deeds, Pay-Pal purchases from Samsung's smart watches, and facial recognition app for Google Glass.

The article presents author's comments on social media that endure the abuse of angry consumers in the U.S. It mentions that airlines produce rage from consumers for delays and long lines. It mentions that service-driven brand face criticism. It mentions that the action focuses on leadership, competence and integrity .

The article offers tips on how four companies deal with data breaches which include Target Corp. has supplied free credit monitoring for high-security credit card, Well.Ca has established more security for the credit cards and Kickstarter Inc. suggests consumers to create a new password for the company's account.