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WHY IT'S GOOD TO BE GRUMPY.

Authors :
MARTIN, RUSS
Source :
Marketing Magazine; 4/22/2013, Vol. 118 Issue 5, p30-35, 5p
Publication Year :
2013

Abstract

Information about several papers discussed at South by Sothwest (SXSW) conferences and festivals held April 22, 2013 on the role of digital marketers is presented. Topics include stunt advertising, spontaneous conversation that happen in restaurants, lineups and hotel elevators and three dimensional printing and commercial space technology.

Details

Language :
English
ISSN :
11964650
Volume :
118
Issue :
5
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
87423786