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Despite media fanfare, some marketers are convinced that the decision to introduce a new formula for Coca-Cola is a response to the loss of market share to rival Pepsi Cola [...]

Industry analysts expect Coca- Cola Co. and Pepsico Inc. to fight the U.S. Government's move to block their acquisitions of Dr Pepper Co. and Seven-Up Co. The Federal Trade Commission [...]

/NOTE TO EDITORS: Following material will appear in Jan. 22 issue of Beverage Digest. For more information please call 203-358-8198 BEVERAGE DIGEST'S TOP 10 BRANDS/COMPANIES 1987 GREENWICH, Conn., Jan. 20 [...]

Thirty percent of the market was assumed. Forty percent was reasonable to expect. Who knew if sugared colas had a future? But the growth for diet soft drinks ceased in [...]

The citrus soft drink segment lived up to its blazing, sunny colors in 1992. Whereas the entire industry grew 1.5 percent last year, the major bright brand bands--Mountain Dew, Mello [...]

After languishing in limbo following the death of the juice-added segment, orange soft drinks may be reclaiming much of their past glory, having rolled up better sales growth in recent [...]

Cola Share Slipping on Foodstore Front NON-COLA MARKETERS take heart. Supermarket scanner data through the first week of July shows colas losing market share - down 0.6 to 59.0 year-to-date [...]