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Pepsi gloats as Coke alters flavor formula

Source :
Globe & Mail (Toronto, Canada). April 24, 1985, pB8, ILLUS p.
Publication Year :
1985

Abstract

Despite media fanfare, some marketers are convinced that the decision to introduce a new formula for Coca-Cola is a response to the loss of market share to rival Pepsi Cola [...]

Details

Language :
English
ISSN :
03190714
Database :
Gale General OneFile
Journal :
Globe & Mail (Toronto, Canada)
Publication Type :
News
Accession number :
edsgcl.165637568