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The potential economic contributions of the LGBT tourism market have received the attention of scholars, destination marketing practitioners and tourism businesses, highlighting the LGBT society as a lucrative market, while also signifying the distinctive needs of the LGBT community. This study investigates the impact of customer value on behavioural intentions in the LGBT tourism sector. Data was collected from 406 LGBT tourists using a self-administered electronic questionnaire. Data analysis was performed using the partial least squares structural equation modelling (PLS-SEM) technique. Results indicate that two out of five identified dimensions of customer value (functional value and emotional value) significantly impact customer value. Furthermore, customer value has a positive and significant impact on word of mouth. The results provide an understanding of important dimensions of creating customer value for LGBT tourism destinations. Managerial implications for LGBT tourism destinations are drawn from the research findings, and suggestions for future research are presented. [ABSTRACT FROM AUTHOR]

Despite social TV is still a new research concept, modest advances have been made though mostly in Western contexts with little attention being given to motivating factors of multiscreen social TV system use intentions. This article aims to close this literature void though not by focusing on the development of non-Western literature mainly but by focusing on augmenting the body of existing literature in multiscreen social TV system use intentions. To achieve this objective, past and existing literature both in Western and non-Western contexts was critically reviewed. A three-dimension (independent variable, mediating variable, and dependent variable) conceptual model was designed, based on the reviewed literature, with six constructs as independent variables namely: usability, sociability, social presence, multi-modality, user-generated content, and hedonism) theorised to be mediated by 'attitude' and behavioural intention is theorised as the dependent variable. The article concludes that the motivating factors of multiscreening social TV system use intention have not been exhaustively identified yet and multisreening is a complex social phenomenon that requires holistic research to understand deeper. Therefore, further empirical research is needed to provide further evidence-based understanding of the factors that motivate people to intend to go multiscreening while watching TV. [ABSTRACT FROM AUTHOR]

The objective of this study were to find out the role of perceived ease of use and customer engagement in influencing behavioural intention to use Traveloka Paylater. Based on the increasing number of paylater services users in Indonesia, as well as the lack of behavioural intention to use Traveloka Paylater as the service from Traveloka, which incidentally is the number one online travel and lifestyle superapp in Indonesia. In this study, data were collected through the online questionnaire distribution to the respondents. The population in this study were users of Traveloka as seen from the number of users who gave ratings on PlayStore. The number of sampels taken based on calculations using Isaac and Michael formulas with a total sample are 271 (two hundred seventy one) respondents. The research method that used in this study is an associative quantitative method with a descriptive and verification approach. The result of the questionnaire distribution were analyzed by multiple regression analysis, coefficient of determination, t-test and F-test. The result of this study showed that: (1) perceived ease of use has a partial influence on behavioural intention to use Traveloka Paylate by 0,536 or 53%r. (2) customer engagement has a partial influence on behavioural intention to use Traveloka Paylater by 0,573 or 57,3%. (3) perceived ease of use and customer engagement has a stimultaneous on behavioural intention to use Traveloka Paylater by 0,680 or 68%.

The present study unveils the factors affecting the potential behaviour of tourists to visit rural destinations. It also intends to measure the influence of the theory of planned behaviour (TPB) on tourists’ intention to travel to rural destinations, incorporating two additional constructs: social media use and place emotion. Moreover, this study unwraps the most influential factor affecting tourists’ potential behaviour to visit rural destinations. An online questionnaire was utilised to gather the data, and 415 complete and usable responses were included in the analysis. The population of the survey includes Indian tourists. SPSS 20 and AMOS 22.0 software were used to analyse the data. The hypothesised model was tested using structural equation modeling (SEM). The empirical results reveal that attitude towards rural tourism, subjective norm, social media use and place emotion significantly and positively influence intention to travel to rural destinations, while perceived behavioural control does not. The effect of social media use was found to be the most substantial among all the factors. The proposed model explains approximately 50% of the variance in the intention to visit rural destinations. Several theoretical and practical implications can be delineated from the findings of the present study.

To determine the importance guests give to breakfast when choosing and returning hotels and hotel managers’ perception on this topic. Relevance of consumer behavior and satisfaction for marketing in hospitality. Two different online questionnaires sent to hotel guests (n=626) and to European managers (n=112). Namely for European guests, breakfast is among the 3 main attributes when choosing a hotel. Online information about breakfast influences breakfast’s ranking and the prospect of returning. Most managers recognize breakfast as important for guests’ choosing process. Breakfast is valued by hotel guests when they travel and managers should convey more descriptions of breakfast online. This is the first assessment both of travelers and managers regarding the value of breakfast for choosing and returning to hotels.

An airport significantly facilitates passengers to travel domestically and internationally. It can also attract passengers to visit the region where it is located. The present research examines the influences of airport service quality, satisfaction, and airport image on behavioural intention towards visiting the destination country. The survey was conducted with 314 Cambodian outbound travellers. The research has employed Confirmatory Factor Analysis and Structural Equation Modelling to measure the relationship of service quality, satisfaction, image, and behavioural intention. The results show that satisfaction strongly affects behavioural intention towards visiting the destination country, while air service quality has a moderate effect, and airport image has no effect.

This study investigated determinants of the behavioural intention of Open Distance Learning (ODL) students to use digital tools and resources for learning in Nigeria. The study utilized an online questionnaire to gather data from 522 ODL students from an ODL institution in Nigeria. The Unified Theory of Acceptance and Use of Technology (UTAUT) was the main framework used for the analysis in which attitude was included as an additional variable to seek out a much better model capable of improving the understanding of ODL students' behavioural intention to use digital tools and resources for learning. Thus, an extended UTAUT model was developed and tested in this study. The model consisted of six constructs: performance expectancy, effort expectancy, social influence, facilitating conditions, attitude and behavioural intention. A Partial Least Square-Structural Equation Modelling (PLS-SEM) was used for data analysis. Results revealed that the proposed model successfully explained critical factors that determine ODL students' behavioural intention to use digital tools and resources for learning. The study suggested that attitude, performance expectancy and facilitating conditions are the major determinants of behavioural intention to use digital tools and resources but attitude is the most prominent factor. Thus, implications and suggestions for further studies were highlighted. [ABSTRACT FROM AUTHOR]

This study contributes to the extant literature on instructional technology by investigating the relationships between the social and personal factors and behavioral intention to use virtual reality. Moreover, the current study examined the links between perceived characteristics of virtual reality and attitude and the moderating role that can be played by perceived skills readiness between those links. Inspired by the Theory of Planned Behaviour and Diffusion of Innovation Theory, a set of hypotheses was formed to test the proposed relationships using structural equation modeling partial least square to a sample of 171 science teachers in Oman. The results showed that attitude, social norms and perceived behavioral control can predict behavioral Intention to use virtual reality with attitude as the strongest predictor. Furthermore, the results indicated that relative advantage could predict attitude towards using virtual reality while compatibility and observability cannot. Finally, perceived skills readiness can strengthen the relationship between the perceived characteristics of virtual reality applications (relative advantage, compatibility and observability) and attitude towards using the virtual reality in the science classroom. Thus, this study highlights the importance of focussing on science teachers' skills readiness to use virtual reality so that they can use it confidently. Implications and future research studies are discussed. [ABSTRACT FROM AUTHOR]

The intention of consumers to use mobile applications with augmented reality is analyzed in order to assess which variables have the greatest influence on their use by consumers. The UTAUT-2 model has been used, analyzing: performance expectancy, effort expectancy, social influence, hedonic motivation, price value, facilitating conditions, habit and behavioural intention. The results show that predictors of a more social nature, such as aspects associated with perceived enjoyment: habits and social influence are not supported. Also, the hypothesis on the value of price could not be supported; since most augmented reality applications are free, although it is a variable that exerts a positive influence on the intention to use because of the perceived benefits. The demographic profiles of consumers can also become important predictors when using augmented reality apps, being the millennial generation and generation Z the most likely to use mobile devices with augmented reality. [ABSTRACT FROM AUTHOR]

One way to entertain yourself which has become a new lifestyle pattern is to watch streaming shows or subscription videos online. A McKinsey & Company survey at the end of March said that as many as 45% of respondents spent more on home entertainment during the pandemic. On the other hand, 85% of respondents reduced their spending on outdoor entertainment. Subscription video streaming services (video-on-demand / VoD) are one of the entertainment options that can be done at home. UseeTV GO is an Over-the-Top (OTT) TV and Video mobile application service, using the publicly accessible Internet. The content is available via smartphones or tablets with broadband connections. Currently, UseeTV Go app users are around 300 thousand active users every month, far below Vidio.com and Netflix. With the low Monthly Active of UseeTV Go's Video-on-demand app users in the pre-growth area far below, Netflix, Vidio.com, and user activeness based on time, UseeTV Go is in the Average Performer area. Therefore, UseeTV Go consumer assessment of the variables contained in the modified UTAUT2 model (Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Price Value, Habit, and Content) was carried out on Behavioural Intention on UseeTV Go videoon-demand service in Indonesia. [ABSTRACT FROM AUTHOR]

Carnival events have become pivotal in the growth of tourism initiatives to many destinations. Tourist experiences of event captivities touted the dawn of carnival events as valued visitor destinations. Accordingly, gaining insights on the event attendees' perceptions of service quality rendered at carnival events is crucial in growing visitor continued support and tourism at large. The impact of carnival events is gradually being examined in tourism marketing research since such occasions are sought to attract tourists through cultural and heritage services that enhance life experiences. This study investigates the Vaal River Carnival attendees' service quality perceptions towards their satisfaction and future behavioural intentions at an event hosted in Vanderbijlpark town, Gauteng province. A cross-sectional approach of gathering data using convenience non-probability sampling procedure was adopted. On-site questionnaire survey method was employed to collect data from 400 respondents. The study results highlight constructive and negative views of the respondent's experiences. The respondent's satisfaction with the event's level of service quality were high and positively impacted their future behavioural intentions. However, the event managers are advised to exigently deal with challenges of inadequate parking space and traffic jam linked to the event. [ABSTRACT FROM AUTHOR]

The view of the hospitality industry as a vital element within the service environment has been the dominant approach in the field of tourism studies, particularly lodging development, which was restricted to the bigger cities in South Africa. Huge inroads are now made to the big metros and smaller cities of the country. This study examines the influence of hedonic and utilitarian values on outcome and process service quality satisfaction, while also examining the influence of outcome and process quality satisfaction on patrons' future intentions towards revisiting the lodges. A literature review on study constructs was conducted and a conceptual model was proposed with hypotheses formulated. The proposed study model was assessed employing structural equation modelling (SEM) with data collected from 285 lodging visitors. Four of the six hypothesised relationships were supported in the estimated structural model. The relationship between utilitarian value and outcome quality satisfaction and the relationship between outcome quality satisfaction and behavioural intentions were not supported. The study offers essential theoretical contributions, as it presents scholars and researchers valuable information in examining and developing interrelated theories. Furthermore, the study provides practical implications to lodge managers and the hospitality industry as to how to improve operative strategies to increase continued lodging visitors' patronage levels. [ABSTRACT FROM AUTHOR]

The study attempts to re-validate Venkatesh’s model of acceptance and use of digital technology on school teachers. 197 school teachers participated in the study on the Qualtrics survey platform. The study used Smart PLS-SEM (Partial-Least Squares-Structural Equation Model) to re-validate the Venkatesh’s model. Teachers adopted digital technology for online teaching, leading to continued behavioural usage intention. Facilitating conditions and perceived cost emerged as strong predictors in promoting behavioural intention to use digital technology. The research showed that teachers would continue using technology in future irrespective of the situation. Social influence was less effective in predicting behavioural intention; habit, on the other hand, had no direct link to the use behaviour as expected; and perceived cost had a direct linkage to the use behaviour, showing that teachers acknowledged the affordable cost of digital tools for teaching. Based on path coefficients, the study confirmed the significant effects of latent constructs on behavioural intention (BI). [ABSTRACT FROM AUTHOR]

As the possibility of sharing inaccurate information on social media increases markedly during the health crisis, there is a need to develop an understanding of social media users' motivations for online sharing of information related to major public health challenges such as COVID-19. This study utilised an online survey based on Theory of Planned Behaviour and Diffusion of Innovation Theory to examine how the behavioural intention to share COVID-19-related content on social media is impacted and to develop a model of health information sharing. Results indicate that opinion leadership, beliefs held towards the source of the information, and peers' influence serve as determinants of the intention to share COVID-19-related information on social media, while the opinion-seeking attitude does not, which could be explained by opinion seekers' inherent tendency to seek more sources to verify new information obtained. The study contributes to the Information Science field by addressing the previously under-researched area and proposing a new model that explains the impact of the factors on behavioural intention to share health-related information during the health crisis in the online network environment. [ABSTRACT FROM AUTHOR]

Consumer behavioural study is an important determinant factor in food marketing for the value chain of agribusiness and poultry production development strategies. The aims of this study were to determine the consumer purchasing behavioural intention of chicken meat within the application of planned behavioural control toward the food purchasing framework developed by Ajzen (2015). This study was carried out in Sulaymaniyah city, Kurdistan Region of Iraq (KRI). The data were collected via a structured questionnaire form indicating the respondents' choice and decision-making process while purchasing chicken meat and the reasons behind its consumption based on a 5-point Likert Scale. The major questions were focused on purchasing places and preferred chicken meat types and cuts and consumption and purchasing frequency, as well as determining the effectors for the purchasing decision of the respondents and the TPB's three constructs: attitude (ATT), subjective norm (SN) and perceived behavioural control (PBC) that form a behavioural intention (BI). The findings from this study showed a positive consumer attitude and perceived behavioural control (p-value = 0.000, β = 0.469; p-value = 0.000, β = 0.704, respectively) towards chicken meat purchase and consumption in Sulaymaniyah city. However, the subjective norms had negative significant influences (p-value = 0.000, β = -0.261) compared to ATT and PBC of consumers in purchasing and consuming chicken meat. It was also found that 89.4% of the respondents consume chicken at home once a week or more. This study renders valuable guidance for further development in the agribusiness sector and marketing strategies in the KRI. [ABSTRACT FROM AUTHOR]

The term 'transformational tourism' refers to a burgeoning subset of the travel market that goes well beyond the more established categories of just spiritual and religious tourism. This paper aims at examining tourists' intentions to visit the Nizamuddin Shrine (Delhi) as a transformational tourism destination. The framework incorporates the constructs of the Theory of Planned Behaviour (TPB) i.e. Attitude, Subjective Norms, and Perceived Behavioural Control with an additional construct, Motivation. A Google forms online survey was employed to gather data. Structural Equation Modelling (SEM) using AMOS software was employed to test the proposed hypotheses. A sample of 388 respondents was considered for the study. The findings confirm the validity and impact of all the four constructs on the Behavioural Intention to visit the Nizamuddin Shrine as a transformational tourism destination. Very few studies have attempted empirical research on tourist behaviour against the background of transformational tourism. This research offers new insights into tourist behavioural intention through the integration of the extended TPB in the setting of a transformational tourism destination. In the concluding part, the implications, limitations, and future research opportunities are conferred. [ABSTRACT FROM AUTHOR]

Quarantine hotels have been established by governments to accommodate COVID-19 infected or potentially infectious guests. The employees of these hotels, despite the high-risk environment, must provide services to guests. However, limited research is conducted on the impacts of the pandemic on their psychological well-being and health. This study investigates the protection motivation of quarantine hotel employees, fear of infection, coping strategies and behavioural intentions towards guests. A sample of 242 respondents in designated quarantine hotels in Iran revealed that fear of infection significantly affects employees' protection motivation intention. Employee psychological resilience is greatly affected by different coping strategies. The findings indicate that untact hospitality can significantly be increased by the protection intentions of hotel employees. Cautious contact with guests is also significantly increased by protection motivation intention and employees' psychological resilience. The results offer both theoretical and practical implications. [ABSTRACT FROM AUTHOR]

The goal of this study was to analyse the influence of the antecedents of patient experience, namely staff appearance, laboratory staff attitude, information clarity, staff responsiveness, laboratory ambience, phlebotomy process, laboratory technology, and report results, which furtherly generate customer delight and drive favourable intentions such as revisit intentions to the laboratory and willingness to share and post on social media. By extending earlier studies and using data from a leading private clinical laboratory service, this study suggests a new insight. A quantitative study with a survey is used with a cross-sectional data approach. The sample was taken purposively from customers who have had laboratory services at the laboratory, particularly from customers who have undergone the phlebotomy process. The 186 samples that complied with the criteria were examined using the PLS-SEM method. The findings demonstrated that the eight antecedents show a high probability of influencing the patient experience, with the phlebotomy process found as the predominant antecedent, followed by laboratory staff attitude and patient perception of laboratory technology. Further, this study found strong evidence that patient experience could generate customer delight, which drives the revisit intention and willingness to share and post positive things on social media. Openness is found to strengthen that process. The results of this study revealed that the higher the patient's experience through their journey, the higher the probability of delight could exist in the context of service provided in the private clinical laboratory. Thus, it is worth considering by the clinic management to develop a more effective business. [ABSTRACT FROM AUTHOR]

Orientation: Coronavirus disease 2019 (COVID-19) pandemic caused the loss of jobs of more than 340 million individuals worldwide in the middle of 2020. At the same time, COVID-19 pandemic sparked increased usage of digital products, Internet resources, online media technology and e-learning practices. Research purpose: The research strives to explore the moderating role of job insecurity caused by the coronavirus towards the usage of e-learning. Motivation for study: This study aimed to assess the behavioural effects of employees working in the most damaged sectors related to rental and business services of Indian businesses. Research approach/design and method: The investigation used a structured questionnaire for the survey data obtained from 307 employees from the most affected sectors in major cities of India. The research utilised the conservation of resources (COR) theories and the General Extended Technology Acceptance Model for e-learning (GETAMEL) framework for the investigation. To probe the evidence, the researchers used Structural Equation Modelling techniques. Main findings: The findings revealed a substantial impact of ‘job uncertainty’ as a moderator in employees’ acceptability towards e-learning. Practical/managerial implications: The study provides a deep insight to experts, educators, top management, policymakers, team managers and human resource (HR) practitioners about the moderation effect of job insecurity created by pandemics on technology acceptance. Contribution/value add: This study is unique as no researcher investigated the moderating influence of job instability on e-learning acceptability.

The term ‘transformational tourism’ refers to a burgeoning subset of the travel market that goes well beyond the more established categories of just spiritual and religious tourism. This paper aims at examining tourists’ intentions to visit the Nizamuddin Shrine (Delhi) as a transformational tourism destination. The framework incorporates the constructs of the Theory of Planned Behaviour (TPB) i.e. Attitude, Subjective Norms, and Perceived Behavioural Control with an additional construct, Motivation. A Google forms online survey was employed to gather data. Structural Equation Modelling (SEM) using AMOS software was employed to test the proposed hypotheses. A sample of 388 respondents was considered for the study. The findings confirm the validity and impact of all the four constructs on the Behavioural Intention to visit the Nizamuddin Shrine as a transformational tourism destination. Very few studies have attempted empirical research on tourist behaviour against the background of transformational tourism. This research offers new insights into tourist behavioural intention through the integration of the extended TPB in the setting of a transformational tourism destination. In the concluding part, the implications, limitations, and future research opportunities are conferred.

Purpose Sensory marketing is a recent concept that was initially considered in the field of experience marketing and retail, and later in the field of tourism, regardless of the fact that tourists have always experienced a destination with their five senses. Only in recent years has tourism industry adopted the concept of sensory marketing as a marketing strategy in order to create a competitive advantage in the rapidly growing tourism industry, therefore empirical studies on sensory marketing in tourism are scarce. The paucity of sensory marketing studies in tourism results in insufficient research of the relationship between sensory marketing and tourist experience, as well as the consequences of tourist experience resulting from stimuli in the sensory environment. The reason for this is reflected precisely in the dynamism, intangibility and challenging measurement of tourist experience, and authors mostly limit themselves to descriptions of dimensions of tourist experience, singling out the sensory dimension as one of the significant ones, therefore the relationship between sensory marketing and tourist experience remains insufficiently researched, which defines the research problem. Therefore, the main purpose of the doctoral thesis is to prove that it is possible to influence tourist experience of visitors regarding a tourist destination and their behavioural intentions through sensory marketing. The main goal of the paper, in accordance with the observed gap in the available scientific literature and recommendations for future research, is to develop a theoretical foundation based on the theoretical and empirical findings so far and to create a valid and reliable conceptual model for assessing the impact of the implementation of sensory marketing on the affective and cognitive states of tourists and on the consequences of tourism experience, i.e. satisfaction with tourist experience, destination attachment and tourist behavioural intentions. Methodology In order to test the conceptual model, quantitative research was conducted. The survey method was used for data collection, and the form for data collection is a structured questionnaire designed on the basis of previous research and modified according to the needs of the research. Given that the measuring scales of the constructs were originally developed in English, they were therefore subjected to a content validity check performed by seven experts in the field of marketing and tourism, based on whose suggestions and comments the research instrument was improved. Furthermore, in order to check the content validity of the survey questionnaire, its clarity and comprehensibility, a pre-test was conducted on a sample of 48 respondents. The questionnaire was then translated into German and Italian with the help of one translator and three native speakers. After designing the survey questionnaire, it was tested through a pilot study on a purposeful random sample of 102 respondents in order to perform an analysis of the psychometric characteristics of the survey questionnaire, and the obtained results of the pilot study were used in the analysis of the results related to the assessment of the validity and reliability of the measuring instrument, after which the final version of the survey questionnaire was formulated. The main quantitative research was conducted on a purposeful random sample of 429 respondents. Collected primary data were analysed using univariate and multivariate statistical analysis methods, namely descriptive statistical analysis, explorative factor analysis, reliability analysis and structural equation modelling using partial least squares method (PLS-SEM). After conducting the quantitative research, exploratory qualitative research was conducted. For these purposes of research, an interview method was used with 10 stakeholders in a tourist destination, and an effort was made to determine their attitudes and opinions on the knowledge of the concept of sensory marketing, the importance of senses in tourist experience and their influence on behavioural intentions, as well as the importance of levels of application of the sensory marketing strategy. The processing of primary data collected through interviews was carried out using content analysis. Findings By assessing the measurement model it was observed that the hapticscape contributes the most to the formation of perception of destination sensescape followed by tastescape. Comparing research by Buzova et al. (2021) who developed destination sensescape index that was used in this research; hapticscape represents the second construct that contributes the most to the formation of construct sensescape in urban destinations, while the first refers to the visualscape, which differs from of this research. At the same time, the results of previous research on sensory marketing in the tourist context document visual impressions as the most prominent ones reported by tourists (Xiong et al., 2015; Lv et al., 2020; Kastenholz et al., 2020), while the visualscape in in this research, it is only in the third place of contribution in shaping the construct perception of destination sensescape. Another construct that contributes to shaping the construct perception of destination sensescape is the tastescape, i.e. the importance of local gastronomy in rural destinations, which in the research of Buzova et al. (2021) is in third place. In this research, the soundscape contributes the least to shaping the construct perception of destination sensescape, which is also confirmed by the results of the research by Buzova et al. (2021). The smellscape as the penultimate construct that shapes the perception of destination sensescape is in accordance with the research of the author Buzova et al. (2021) in urban tourist destinations. The assessment of the structural model showed that there were positive and statistically significant influences between the constructs perception of sensescape and affective responses, perception of sensescape and cognitive responses, affective responses and satisfaction with tourist experience, cognitive responses and satisfaction with tourist experience, satisfaction with tourist experience and destination attachment, and satisfaction with tourist experience and behavioural intentions. The strongest relationship was established between the constructs of perception of destination sensescape and affective responses. In addition to the quantitative research, the results of the qualitative research conducted through personal structured interviews with stakeholders of the tourist offer and decision makers in rural tourist destinations indicate familiarity with the term sensory marketing (60%) and recognition of the importance of the senses (100%) when experiencing a tourist destination. However, they give the most importance to the sense of sight (60%), followed by the sense of taste (50%), all senses (40%), smell (30%), and hearing (10%) and touch (10%). It is clear that, unlike the results of the quantitative research, which showed that the sense of touch contributes the most to the perception of destination sensescape, the stakeholders in tourism believe that the sense of sight comes first. The sense of taste is in the second place of importance in qualitative research, and it occupies the same place in quantitative research, that is, the tastescape next contributes to the formation of construct of perception of destination sensescape. Furthermore, all respondents recognise the importance of stimulating the activation of tourists' senses in a tourist destination for future behavioural intentions, and for the implementation of a sensory marketing strategy in a tourist destination, the majority of respondents see the responsibility of the tourist boards together with the stakeholders of the tourist offer. Originality of the research The research subject of this paper is the research and assessment of a complex conceptual model of connectivity research and evaluation a complex conceptual model of the connection between the perception of destination sensescape, affective responses, cognitive responses, satisfaction with tourist experience, destination attachment and behavioural intentions. Therefore, the research results of the doctoral thesis represent a contribution to the scientific field of social sciences, the field of economics, the field of marketing, the field of sensory marketing in a conceptual, methodological, and applied sense. The scientific contribution of the conceptual part of the paper is manifested in a systematic review of the literature and a critical analysis of previous conceptual and empirical research in the field of sensory marketing and tourist experience. At the same time, the contribution is visible in the design and testing of the conceptual model for measuring the connection between the perception of destination sensescape, tourist experience and behavioural intentions, as well as in the adjustment of measurement scales used to measure the basic constructs in the model and the testing of the relationship between variables determined by the conceptual model. The scientific methodological contribution is manifested in the use of an innovative approach in the collection of data on the subject of research and their processing. The combination of qualitative and quantitative methods enabled a comprehensive understanding of sensory marketing and tourist experience and their connection from the point of view of tourists and decision makers in the destination. At the same time, the contribution is manifested in the adjustment of measurement scales for measuring the perception of destination sensescape, affective and cognitive responses, satisfaction with tourist experience, destination attachment and behavioral intentions, testing of the conceptual model for determining the role of sensory marketing in the creation of tourist experience, knowledge of the influence of the perception of destination sensescape on affective and cognitive responses, as well as on satisfaction with tourist experience, destination attachment and behavioural intentions. In terms of application contribution, results of the research inform meaningfully about the strategic directions that destinations can follow using sensory marketing to attract tourists, their satisfaction, attachments and recommendations in today's highly competitive tourism industry. At the same time, the contribution is visible in the practical knowledge of rural tourist destinations because previous empirical research was conducted in an urban tourist destination. The limitations of the research are visible in the selection of the research site, i.e. geographic limitation, time limitation because the research was conducted during the main tourist season, the disadvantages of using a survey questionnaire as a data collection technique (such as unintelligibility, length) and qualitative methods of data collection, i.e. interviews. [ABSTRACT FROM AUTHOR]

Purpose – This study examines whether and how the experience economy model can explain street food tour experiences and the role of street food tour experiences on satisfaction and behavioural intention. Design/Methodology – Data were collected from online reviews to gain insight into actual street food tour experiences. Quantitative content analysis was used to analyze textual data. Findings – Results indicated that the four realms of experience economy model could be used to explain street food tour experiences. In addition, the fifth realm, exploration, emerged in street food tour experiences. Positive street food tour experiences led to satisfaction, intention to re-visit, and willingness to recommend. Originality of the research – Interest in street food tours has increased, but there is still limited understanding of their activities and tourists’ actual experiences. This study explored an application of the four realms of the experience economy model in the context of street food tours and an existing argument about the fifth realm beyond the model. These issues remain the research gaps in food tourism research. The study provides insight into the role of street food tours in tourism experiences, satisfaction, and behavioural intention.

Purpose – Staycation became a popular alternative to vacation during the pandemic. This study seeks to examine the factors that influence Indonesian tourists’ staycation intention during COVID-19 using an extended model of goal-directed behaviour. Design – A model of goal-directed behaviour incorporates motivation variables, perceptions of COVID, and personal non-pharmaceutical interventions developed to predict people’s staycation intention during COVID-19. Methodology – Purposive sampling was used to determine samples aged above 17, domiciled in Indonesia, and willing to staycation during COVID-19. An online survey produced 534 responses and data were evaluated with PLS-SEM. Approach – A quantitative exploratory study was used to identify how Indonesian tourists intend to staycation during COVID-19. The measurement items were constructed from prior studies to evaluate the model. Findings – The staycation intention during COVID-19 was positively affected by desire, followed by perceived behavioural control, with perception of COVID-19 showing the opposite impact. Attitude plays essential role in influencing staycation intention. However, staycation intention was not associated with personal nonpharmaceutical interventions. Originality of the research – This study provides novel insights into motivational and nonpharmaceutical intervention variables in MGB, which are still underexplored in tourism literature, to assist hospitality and tourism management in optimizing the staycation trend and market during the pandemic.

Background: The adoption of online banking is still a concern in developing countries, with limited research in investigating the factors that can lead to the intention to use and the actual usage of online banking. Objectives: This research aims to broaden the knowledge about technology adoption by applying the technology acceptance model (TAM) to the online banking environment in Namibia. Methods: A descriptive, quantitative research design and structural equation modelling (SEM) were employed to analyse the data. Results: The adopted TAM had good model fit if applied to online banking in Namibia. Nine of the 12 hypotheses were accepted. Conclusion: System quality and social influence act as external factors that influence the level of trust, perceived ease of use and perceived usefulness. High levels of ease of use and usefulness of the online banking system result in a positive attitude towards the online banking system that in turn leads to the intention to use the system and then actual usage. Contribution: This study adopted the TAM and included social influence, system quality and perceived trust as factors that can influence the usage of online banking. The study contributed towards the knowledge of technology acceptance from an online banking perspective and can aid the banking sector in increasing the adoption of online banking systems.

There is a need for robust, empirically-validated conceptualisations of teachers' attitudes towards teaching science, with a view to understand how these might explain their intention to teach science. The Dimensions of Attitudes Toward Science (DAS) theoretical framework suggests that cognitive, affective and perceived control dimensions of teachers' professional attitudes may be related to their behavioural intention to teach science. While the DAS framework has been employed in numerous studies investigating the attitudes of preservice and inservice teachers, its efficacy remains mostly unknown. The current study employed a cross-sectional survey research design to investigate the question, to what extent does the DAS theoretical framework explain primary preservice teachers' intention to prioritise teaching science in their future practice? Early childhood and primary preservice teachers (n = 250) at an Australian university completed the DAS instrument prior to completing a science curriculum unit. Structural equation modelling revealed inadequate/poor model fit across multiple indices. Perceived relevance of science education and enjoyment teaching science were statistically significant predictors of preservice teachers' intention to prioritise teaching science, whereas other attitudinal constructs from the framework were not significant in this research. These findings warrant further attention to theories of behaviour and behaviour change in science education research. [ABSTRACT FROM AUTHOR]

Background: Given the increased usage of mobile apps among males when purchasing apparel, it is imperative that retailers develop mobile apps that align with the target market's needs. Objectives: This article aims to determine the mobile app intention and usage among young male adult consumers when purchasing apparel. Method: A positivistic, descriptive research design was followed, and data were collected from 310 young male adults. Structural equation modelling and moderation analysis were used to test the hypotheses. Results: The study found that the behavioural intention of young adult males using mobile apps to purchase apparel is influenced by the perceived usefulness and attitude towards the app, while the attitude towards the app is influenced by perceived usefulness and ease of use. Perceived usefulness was also influenced by innovativeness and perceived ease of use, while ease of use is influenced by collectivism and innovativeness. Conclusion: The study highlights the significance of perceived ease of use, perceived usefulness and innovativeness as stimuli of young male adult consumers' behavioural intentions towards using mobile apps when purchasing apparel online. It also informs apparel retailers of the role of collectiveness towards the perceived ease of use of mobile apps when purchasing apparel online. Contribution: This study provides empirical evidence of the interrelationships between perceived usefulness, perceived ease of use, attitude and its influence on behavioural intention when purchasing menswear apparel via mobile apps. It validates that collectivism leads to lower perceived ease of use, indicating that a greater emphasis should be placed on elevating the perceived ease of use among consumers with collective behaviour. [ABSTRACT FROM AUTHOR]

Background: The adoption of online banking is still a concern in developing countries, with limited research in investigating the factors that can lead to the intention to use and the actual usage of online banking. Objectives: This research aims to broaden the knowledge about technology adoption by applying the technology acceptance model (TAM) to the online banking environment in Namibia. Methods: A descriptive, quantitative research design and structural equation modelling (SEM) were employed to analyse the data. Results: The adopted TAM had good model fit if applied to online banking in Namibia. Nine of the 12 hypotheses were accepted. Conclusion: System quality and social influence act as external factors that influence the level of trust, perceived ease of use and perceived usefulness. High levels of ease of use and usefulness of the online banking system result in a positive attitude towards the online banking system that in turn leads to the intention to use the system and then actual usage. Contribution: This study adopted the TAM and included social influence, system quality and perceived trust as factors that can influence the usage of online banking. The study contributed towards the knowledge of technology acceptance from an online banking perspective and can aid the banking sector in increasing the adoption of online banking systems. [ABSTRACT FROM AUTHOR]

Problematic online usage (POU) and Internet addiction (IA) lack a refined classification. Using 796 questionnaires, this study is the first to reveal a continuum ranging from Casual users (i.e. older users) to Addicts (i.e. digital natives) acknowledging five different severity levels of POU to IA. Depending on where users are located within the addiction continuum, usability of augmented reality (AR) applications has different effects. Most interestingly, the experience of Casual users is triggered by enjoyment, whilst enjoyment exerts a negative effect on the emotional and action experiences of Addicts-in-denial. The study provides actionable implications for IA, POU, and AR behaviour. [ABSTRACT FROM AUTHOR]

Aim. This study aims to understand the factors determining university students' behavioural intentions toward online learning in Bangladesh. Specifically, this study investigates the relationship between performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), and behavioural intention (BI). Moreover, this study explores the influence of pandemic fear (PF) as a moderator in the relationship between exogenous and endogenous factors. Methods. The study is cross-sectional and followed a quantitative research approach with purposive sampling. Data were collected at a single point using a sample size of 578 respondents who studied online during the various phases of lockdown at five public and five private universities in Bangladesh. Regarding multivariate analysis, the Partial Least Squares - Structural Equation Modeling (PLS-SEM) is applied in this study to test the causal relationships in the structural model, as it is considered a secondgeneration technique. Results. Statistically, a positive significance was found between PE, EE, SI, and BI in online learning participation. Whereas the FC and the BI exhibited a negative relationship, a positive relationship was found between PE, EE, and the SI on BI. In addition, a moderating role for PF was investigated, and EE and FC were found to influence BI significantly. Conclusion. This study presents an extended UTAUT model by integrating pandemic fear as the moderator to study students' behavioural intention to adopt an online learning system under a disruptive situation. Practitioners, especially academicians and policymakers, will find this model useful while developing andragogic interventions for the higher education sector in Bangladesh. [ABSTRACT FROM AUTHOR]

The aim of the study is to examine the factors affecting adoption of e-wallets in COVID era. UTAUT 2 model was adapted in the study to analyse behavioral intention of users towards e-wallets. Additionally, impact of three constructs namely, perceived risk, trust and perceived COVID threat along with the recognized factors of UTAUT 2 model was studied on behavioral intention of users towards e-wallets. Primary data was collected through questionnaire method from 358 respondents from Punjab (India). The results revealed that all the constructs of UTAUT 2 model influenced behavioural intention to adopt e-wallets except hedonic motivation. Perceived risk was not found as determinant of behavioural intention to adopt e-wallets. Perceived COVID threat was found to be the most influential factor in predicting the behavioural intentions regarding e-wallets followed by trust and social influence. The decisions about marketing and regularizing of e-wallets in terms of its features, applications and its performance can be taken considering the findings of this study. [ABSTRACT FROM AUTHOR]

Rapid progression in technology has resulted in the tremendous growth & development of FinTechs, which significantly transformed the framework of the Indian Financial System. So, the present research aims at contributing to the literature by employing extended TAM to examine Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Government Influence (GI) & Security (S) as the factor influencing users' Intention to Adopt (ITA) FinTech Services in India. Our findings revealed that PEOU, PU & GI significantly impact the usage of Financial Technological Services while Security has an insignificant influence on users' intentions. Moreover, it was found that PU mediates the association of PEOU with ITA. Therefore, the present research contributes to the literature concerned with factors affecting users' ITA FinTech Services and validating Technology Acceptance Model (TAM) in anticipating users' ITA FinTech Services by adding Security & Government Influence as additional constructs. [ABSTRACT FROM AUTHOR]

Purpose: This research employs Aaker's brand personality framework to explore the interrelationships between social network platform brand personality and attitude, motivations, behavioural intention, and behaviour. Design/methodology/approach: Quantitative data were collected from three samples of social network (Facebook, LinkedIn, and YouTube) users via online self-administered surveys. Structural equation modelling was used to test the hypotheses. Findings: The results showed that some personality traits positively relate to attitudes (excitement for Facebook and LinkedIn; sincerity for YouTube). Excitement was positively related to all motivations for Facebook and LinkedIn and one for YouTube. Practical implications: The paper provides insights into how social network users perceive the brand personality of social network platforms. Originality/value: The paper brings new insights into social networks as brands, contributing new knowledge into the role of brand personality in the social media realm. It further demonstrates how brand personality facilitates consumer-brand relationships and user behaviour. A South African view is provided, contributing to the limited work from an African view. [ABSTRACT FROM AUTHOR]

Purpose: Although volunteer tourism has been studied via several theoretical lenses, little is known about the behavioural intention of potential volunteer tourists from developing nations. This study aimed to identify the behavioural intention of potential volunteer tourists and the factors motivating them. This study extends the theory of planned behaviour (TPB) to identify the potential volunteer tourists' behavioural intentions by adding four motivations: altruism, personal development, escape, and travel. Methods: A total of 272 valid responses were collected through an online survey. SmartPLS 3.0 was used to test the hypotheses. Results: The findings indicate that attitude, perceived behavioural control, subjective norms, escape, and personal development positively influences potential volunteer tourists' intention to take part in volunteer tourism programs. However, altruism and travel do not influence the potential volunteer tourists' intention to take part in volunteer tourism programs. Implications: Volunteer tourism organisers will get help from the present study's findings to design or improve volunteer tourism programs and activities accordingly, resulting in improved volunteer tourism experiences and, ultimately, impacting the tourists' intention to take part in volunteer tourism programs. [ABSTRACT FROM AUTHOR]

In this study, we examined and compared preschool children's behavioural intentions towards and perceptions of peers with physical, intellectual and no disability. Capabilities and behavioural intentions scales, based on picture cards, were administered face-to-face to 144 preschool children. Significant differences were found between perceptions of and behavioural intentions towards children with physical, intellectual and no disability. When these differences were examined, it was determined that the perceptions on and behavioural intentions towards children with an intellectual disability were less positive than those towards children with a physical disability and no disability. Children's behavioural intentions towards and perceptions of children with physical, intellectual and no disability did not differ according to participants' variables. These findings show that in early childhood education, rather than just placing peers with disabilities in classroom environments, it is necessary to promote quality interactions. [ABSTRACT FROM AUTHOR]

An airport significantly facilitates passengers to travel domestically and internationally. It can also attract passengers to visit the region where it is located. The present research examines the influences of airport service quality, satisfaction, and airport image on behavioural intention towards visiting the destination country. The survey was conducted with 314 Cambodian outbound travellers. The research has employed Confirmatory Factor Analysis and Structural Equation Modelling to measure the relationship of service quality, satisfaction, image, and behavioural intention. The results show that satisfaction strongly affects behavioural intention towards visiting the destination country, while air service quality has a moderate effect, and airport image has no effect. [ABSTRACT FROM AUTHOR]