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This study takes on a qualitative analysis of the online forum, SmashBoards, to examine the way gender is perceived and acted upon in the community surrounding the Super Smash Bros. series. A total of 284 comments on the forum were analyzed using the concepts of gender performativity and symbolic interactionism to determine the perceptions of femininity, reactions to female players, and the understanding of masculinity within the community. Ultimately, although hypermasculine performances were present, a focus on the technical aspects of the game tended to take priority over any understanding of gender, resulting in a generally ambiguous approach to femininity.

Objectification has been found to have negative consequences on how women are perceived by others. However in an even more sexualized world being a sexual object has become a standard of physical attractiveness for women and objectification could foster a positive evaluation increasing attractiveness. Although Objectification Theory was originally grounded in women’s experiences, some research points to the promise of Objectification Theory for understanding men’s experiences as well. The aim of the paper was investigating the effects of objectification on gender stereotypes and perceived attractiveness. Two experimental studies were conducted. Study 1 (N=139) investigated the effects of objectification on female targets. Study 2 (N=146) investigated the effects on male targets. In both studies three dependent variables were considered: communality, agency, and attractiveness. Results of Study 1 revealed that objectified women were considered less communal and more attractive. Moreover, men perceived objectified women less agentic than the non-objectified ones, whereas women showed the opposite perception. Concerning men, objectification has a limited impact, as it interacted with participants’ gender only on communality: men considered objectified males more communal than the non-objectified ones, while women revealed the opposite perception.

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Following Catherine Hakim's notion of the increasing significance of 'erotic capital' in contemporary society, this paper addresses the effects of erotic capital in the realm of professional sports. Erotic capital may be closely related to popularity and thus represents a key marketing asset, in particular for female athletes facing a predominantly male audience. These ideas are examined here through analysing the media visibility of top tennis players in the German print media, as well as their global popularity (measured by search engine queries). The results provide further evidence of gender discrimination in sport since they show that the popularity of female athletes depends on their physical attractiveness whereas such a relationship does not exist for male athletes. Given gender-discriminatory consumer and print media preferences, female athletes face strong incentives to adapt to a sexualized sports culture that reinforces hegemonic masculinity. [ABSTRACT FROM AUTHOR]

Recent research found that sexualized bodies are visually processed similarly to objects. This article examines the effects of skin-to-clothing ratio and posture suggestiveness on cognitive objectification. Participants were presented images of upright versus inverted bodies while we recorded the N170. We used the N170 amplitude inversion effect (larger N170 amplitudes for inverted vs. upright stimuli) to assess cognitive objectification, with no N170 inversion effect indicating less configural processing and more cognitive objectification. Contrary to Hypothesis 1, skin-to-clothing ratio was not associated with cognitive objectification (Experiments 1-3). However, consistent with Hypothesis 2, we found that posture suggestiveness was the key driver of cognitive objectification (Experiment 2), even after controlling for body asymmetry (Experiment 3). This article showed that high (vs. low) posture suggestiveness caused cognitive objectification (regardless of body asymmetry), whereas high (vs. low) skin-to-clothing ratio did not. The implications for objectification and body perception literatures are discussed. [ABSTRACT FROM AUTHOR]

The overt objectification and dehumanization of Black people has a long history throughout the Western world. However, few researchers have explored whether such perceptions still persist implicitly and whether Black women are sexually objectified at an interpersonal level. We sought to address this gap by exploring whether Black women are sexually objectified to a greater extent than White women and whether target sexualization exacerbates this effect. In Study 1, using eye-tracking technology (N = 38), we provide evidence that individuals attend more often, and for longer durations, to the sexual body parts of Black women compared to White women, particularly when presented in a sexualized manner. In Studies 2a (N = 120) and 2b (N = 131), we demonstrated that Black women are implicitly associated with both animals and objects to a greater degree than White women with a Go/No-Go Association Task. We discuss the implications of such dehumanizing treatment of Black people and Black women in U.S. society. We hope that this evidence will increase awareness that objectification can happen outside the realm of conscious thought and that related interventions ought to include an ethnicity-specific component. Additional online materials for this article, including online slides for instructors who want to use this article for teaching, are available on PWQ's website at http://journals.sagepub.com/page/pwq/suppl/index [ABSTRACT FROM AUTHOR]

The present study investigated how task demand (cognitive load and interactivity) and avatar sexualization in a video game influenced rape myth acceptance (RMA), hostile sexism, and self-objectification. In a between-subjects design, 300 U.S. college students either played or watched someone else play a videogame as either a sexualized or non-sexualized female avatar under high (memorize 7 symbols) or low (memorize 2 symbols) cognitive load. Hypotheses were derived from the limited capacity model of motivated mediated message processing (LC4MP) and perspectives on stereotype processing. Results contradicted hypotheses that greater task demands and sexualization would produce greater RMA, hostile sexism, and self-objectification. Instead, we found that sexualization did not affect these variables. Greater cognitive load reduced rape myth acceptance and hostile sexism for those in the sexualized avatar condition, but it did not affect self-objectification. We discuss these results with respect to the LC4MP and suggest that the processing of stereotype-inconsistent information might be the underlying cause of these unexpected findings. These results provide tentative evidence that cognitively demanding video game environments may prompt players to focus on stereotype-inconsistent, rather than stereotype-consistent, social information. [ABSTRACT FROM AUTHOR]

This essay examines the public response on social media to TIME Magazine's May 2012 cover photo of a mother breastfeeding her three-year-old son using qualitative content analysis. Although there were some positive representations of extended breastfeeding, the discourse overwhelmingly discussed extended breastfeeding as unnatural and/or unhealthy, thus blaming, criminalizing, and pathologizing women for their choice to breastfeed past infancy. Specifically, I uncovered three themes: extended breastfeeding is harmful to children; extended breastfeeding is an inappropriate use of the breast; and extended breastfeeding is for needy moms. The essay concludes by arguing that such comments produced in public discourse have the potential to shame women into weaning children earlier and blame women who do not. This conclusion supports and extends the social coercion for weaning theory while also demonstrating a long trajectory of the criminalization of women that begins at conception and continues well into motherhood. [ABSTRACT FROM AUTHOR]

Using male and female gaze theories as frameworks, this article analyzes the visual design and composition of four distinct breastfeeding (BF) photographs posted by Alyssa Milano to her Instagram in order to better understand the public’s mixed responses of support and criticism. I argue that Milano borrows visual elements from the male gaze and combines them with feminine content in an attempt to (1) challenge the dominant, patriarchal norm of deriving pleasure from viewing sexualized women and (2) instead encourage an understanding of the maternal woman as visually pleasing. In turn, Milano’s message supports the normalization of public BF. Milano’s position as firmly entrenched in the male-dominated world of television and film is key: it enables her to speak and promote change from within the system, for external oppositions often remain on the outside, as counterpoint. Using Instagram promotes this as well. Rather than dilute their power, intermingling BF images with those representing the dominant culture may prove more successful for its gradual progression to normalization. The end goal, of course, is to encourage not just acceptance but a sense of pleasure in seeing feminine representations of women, including those focused on aspects of motherhood, like BF. [ABSTRACT FROM AUTHOR]

Women in the sex trade have experienced victim blame from first responders and victimization from buyers and traffickers. Women’s ability to exit the sex trade may be negatively affected by bias from prostitution myth adherence that has normalized sexual exploitation and violence against women. Few studies have examined beliefs and behaviors that predict these problematic attitudes. In the current study, we assessed predictors of prostitution myth endorsement in a sample of 355 college students (196 women, 159 men). Gender, increased sexist attitudes toward women, frequency of pornography consumption, and self-control deficits significantly predicted prostitution myth adherence. Interactions between gender and study variables were not significant, demonstrating that gender did not moderate the relations between sexist attitudes toward women, lifetime sexual victimization, self-control deficits, and frequency of pornography consumption on prostitution myth endorsement. We discuss practice implications and future research directions with particular focus on the need to challenge and transform the current sociopolitical culture related to gender equity and healthy sexuality through advocacy and education. [ABSTRACT FROM AUTHOR]

The present study examines the "adultification" of girls and "youthification" of women in popular magazines, in which girls are "dressed up" to look like women, and women are "dressed down" to look like girls. The analysis includes a total of 540 advertising and editorial images from women's, men's, and teen girls' U.S. magazines. Results show that adultification is more prevalent than youthification, that youthification is equally prevalent in men's and women's magazines, that girls who are adultified are more likely to be provocatively dressed and exhibit sexy facial expressions, and that advertising and editorial images are equally likely to feature adultification and youthification. [ABSTRACT FROM AUTHOR]

Publicly displayed, sexualized depictions of women have proliferated, enabled by new communication technologies, including the internet and mobile devices. These depictions are often claimed to be outcomes of a culture of gender inequality and female oppression, but, paradoxically, recent rises in sexualization are most notable in societies that have made strong progress toward gender parity. Few empirical tests of the relation between gender inequality and sexualization exist, and there are even fewer tests of alternative hypotheses. We examined aggregate patterns in 68,562 sexualized self-portrait photographs ("sexy selfies") shared publicly on Twitter and Instagram and their association with city-, county-, and cross-national indicators of gender inequality. We then investigated the association between sexy-selfie prevalence and income inequality, positing that sexualization-a marker of high female competition-is greater in environments in which incomes are unequal and people are preoccupied with relative social standing. Among 5,567 US cities and 1,622 US counties, areas with relatively more sexy selfies were more economically unequal but not more gender oppressive. A complementary pattern emerged cross-nationally (113 nations): Income inequality positively covaried with sexy-selfie prevalence, particularly within more developed nations. To externally validate our findings, we investigated and confirmed that economically unequal (but not gender-oppressive) areas in the United States also had greater aggregate sales in goods and services related to female physical appearance enhancement (beauty salons and women's clothing). Here, we provide an empirical understanding of what female sexualization reflects in societies and why it proliferates. [ABSTRACT FROM AUTHOR]

Sexualization is changing the way we think about romantic love. According to recent research, young people are increasingly confronted by narrowing ideals of sexual attractiveness making romantic intimacy increasingly difficult forcing a choice between ‘raunch or romance’. This article investigates the alleged distinction between romance and sexualization, in the process challenging claims that the current crisis of sexualization is a product of societal change in late modernity. Responding to a call to consider sexualization from a hitherto neglected historical perspective, the paper employs critical discourse analysis to identify the formation of gendered meanings and practices in How the Good Wife Taught Her Daughter, a late medieval advice text for young women, and twenty-first-century advice from the MyBliss website. Focusing on sexualized clothing, contact with others, reputation and social status, the paper argues that in both medieval and modern advice, discourses of romantic love and sexualization are mutually dependent. In addition, similarities between medieval and modern advice reveal that our current sexualization crisis is not solely a product of modern life, but is part of a longer pattern of gender normativity and inequality. [ABSTRACT FROM AUTHOR]

Objectification of the female body is generating much research. Nevertheless, this has revealed little about whether women’s evaluations depend on the level of psychological intimacy with the perpetrator of that objectification. Intimacy theory predicts that objectifying comments would seem more acceptable coming from a close partner, especially for sexist women. The present study begins to fill these gaps by analyzing responses from 301 heterosexual/bisexual adult women in the United States (Mage = 37.02, range = 18-72) to appearance and sexual body comments made by four different male perpetrators: strangers, colleagues, friends, or partners. Measures assessed women’s perceptions of objectification, as well as reported enjoyment of these comments. As long as they were not negative, comments from heterosexual partners were perceived as the least objectifying and enjoyed the most; comments from colleagues, strangers, and friends were linked with greater objectification and less enjoyment. Additionally, sexist attitudes toward men and women—but more clearly toward men—linked with objectification and enjoyment. Future research directions and practical implications are discussed. [ABSTRACT FROM AUTHOR]

Media effects research has confirmed that sexualizing media exposure can negatively affect preteens’ body image and sexual development. While there is a link between sexualizing content and adverse outcomes such as self-objectification and body dissatisfaction, an interest in sexual media content is a normal part of healthy sexual development during the preteen years. Hence, research is needed that examines the variety in preteens’ sexual media diet thereby addressing the subtleties involved in sexualizing media. To what extent do sexual content, appearance-related content, sexual objectification, and objectification occur in Flemish preteens’ favorite TV shows? And, how are these different types of content related to gender roles? Seeking to address these questions, this article reports on a quantitative content analysis of 24 episodes from five TV shows popular among Flemish preteens. Drawing on a sample of 465 scenes, results demonstrated that one in five scenes contained sexual behavior, and one in ten contained sexual objectification. Male characters were sexually objectified as often as female characters. Women were more often judged for their appearance, but were also more often shown treating others as objects in a non-sexual way. Results are discussed in light of objectification and social cognitive theory, culminating in suggestions for future research and implications for parents. [ABSTRACT FROM AUTHOR]

‘Successful ageing’ has been a controversial concept in cultural gerontology, prompting critiques of its inherent individualism, neglect of structural inequalities and promotion of neoliberal strategies of self-care. This article aims at developing the critique of its heteronormative underpinnings. Drawing on cultural gerontology, feminist theory and queer theory, a critique of the rhetoric and visual representation of ‘successful ageing’ is developed that demonstrates the extent to which ‘success’ is equated with enactments of normative, gendered heterosexuality. The intent is not to simply map the exclusion or marginalization of queer representations but to make visible the ways in which assumptions of heterosexuality organize the visual field of ‘successful ageing’. Using examples from ‘lifestyle’ magazines and health promotion materials aimed at mid-to-later life adults, I demonstrate how the promise of ‘heterohappiness’ shapes visions of anticipatory ageing. This article forms part of ‘Media and the Ageing Body’ Special Issue. [ABSTRACT FROM AUTHOR]

In this paper, I analyze the discourse of what I argue are two moral panics that played out in the Australian media during the period 2004-2015: the sexualization of children debate, and the sexting panic, which appeared some years later. I argue that while the issue of the alleged sexualization of children is nothing new, the way that the issue has been constructed in the media has shifted during the last decade, with greater focus on children’s use of technology. By comparing these two panics, we can diagnose a shift in the nature of mass-media-based panics, from concerns about external sources of sexualization to concerns about children’s own practices of self-representation via contemporary technologies. Both panics mobilized a range of broader social anxieties about the commodification and sexualization of culture and the increasing agency of children, and panics in relation to contemporary mobile technologies are a collective response to shifts in the power relations between children, their parents, and other figures of authority. [ABSTRACT FROM AUTHOR]

This article treats sexualization in the work of Heinz Kohut and argues that his ideas remain relevant. We identify the psychological sequence that leads to sexualization; emphasize the fluid relationship between sexuality and sexualization; offer insight into the underlying role that shame plays in sexualization; and note the role of trauma in the early experience in those drawn to sexualized experiences, especially in forms of mirroring. In sexualization, there is often an objectification of the other and a detachment of empathy. It is necessary to define sexualization by an empathic understanding of the individual’s experience of the sexualized activity, rather than by the activity itself. We note the treatment implications of our formulations. Data for this article come from clinical discussions held by the authors who have met as a study group in self psychology since 2014. [ABSTRACT FROM AUTHOR]

Objectification theorists argue that repeated exposure to sexually objectifying media content leads to higher levels of self-objectification. Although consequences of self-objectification for women’s sexual health and sexual agency have been proposed, efforts to test these connections have been infrequent and have yielded inconsistent results. We used structural equation modeling to test connections between exposure to three media genres (women’s magazines, lifestyle reality TV, and situation comedies), self-sexualization, and four dimensions of sexual agency among 754 heterosexual and bisexual undergraduate women aged 16–23 (M = 18.5). Our assessments of sexual agency focused on sexual assertiveness, condom use self-efficacy, sexual affect, and alcohol use to feel sexual. Findings confirmed our expectations. More frequent consumption of women’s magazines, lifestyle reality TV programs, and situation comedies each predicted greater self-sexualization, which in turn predicted greater use of alcohol to feel sexual, less condom use self-efficacy, and more negative sexual affect. We discuss implications for women’s sexual well-being and for research on media sexualization. We also offer suggestions for practitioners, parents, and educators to disrupt the associations among media use, self-sexualization, and diminished sexual agency. Online slides for instructors who want to use this article for teaching are available on PWQ’s website athttp://journals.sagepub.com/page/pwq/suppl/index [ABSTRACT FROM AUTHOR]

Sexualization in mass media is a widespread phenomenon. Although sexualization and sexual objectification are often used as synonymous, they are two different concepts. Across two studies, we investigated how sexualization affects perceptions of women (Study 1) and men (Study 2) as sexual objects. Participants were asked to judge sexual objectification, competence, and sexiness of female and male models portrayed with different degrees of sexualization, namely, as Non-Revealing (dressed), merely Revealing (undressed), and Sexualized Revealing (undressed and provocative). The results of both studies showed that as the level of sexualization increased so did participants’ perceptions of the targets as sexual objects. However, the level of sexualization affected perceived competence and sexiness differently depending on the target’s gender. Male models’ competence decreased as the level of sexualization increased, whereas female models portrayed as merely Revealing and as Sexualized Revealing were judged as equally incompetent. Male targets’ sexiness was not affected by the level of portrayals’ sexualization, whereas Sexualized Revealing portrayals enhanced the perceived sexiness of female targets. Finally, in Study 2, the results showed that male targets in Sexualized Revealing portrayals were judged as less masculine. Our findings suggest that sexualization contributes similarly to the perception of both women and men as sexual objects but affects other variables depending on the target’s gender. Our work extends previous literature and informs us about the consequences that sexualization of men and women have on others’ judgments. [ABSTRACT FROM AUTHOR]

I look at several depictions of birth in popular culture that seem to be breaking ‘Hollywood’s last taboo’ against showing graphic representations of the birthing body. I offer four illustrations of this relatively recent departure from conventional birth imagery and discuss (1) the 2006 sculpture of Britney Spears birthing on a bearskin rug, (2) the crowning scene in the 2007 movie Knocked Up, (3) a 2012 birth scene depicted in the HBO show Game of Thrones, and (4) a birth montage from an episode of the Netflix show Sense8, to suggest that representations of birth no longer solely depict asexual bodies. I consider the consequences that these sexualized representations of the birthing body might have for women’s embodied experience of birth and evaluate this sexy birth imagery in light of a cultural shift towards an increasingly (hetero)sexualized femininity. In particular, I am interested to explore how normative (hetero)sexualized femininity may align with the growing medical management of childbirth and the uptick in surgical delivery. I investigate whether graphic depictions of birth leave us with increased sexual objectification or the possibility for a new sexual subjecthood. I close by offering a queer reading of the birth depictions in the Netflix drama Sense8 and consider how its non-normative depictions of women’s laboring bodies may unsettle the powerful norms that constitute (hetero)sexualized femininity and refigure women’s experiences of childbirth. [ABSTRACT FROM AUTHOR]

In this article I attempt to contribute to the debates on sexualization, and on tween's sexual agency and choice by reporting on a qualitative study of how 53 tween girls self-presented in discourse in the context of sexting (sending sexually explicit text messages and pictures to others). More specifically, the study aims to interrogate tween's sexual agency and the complexity of girl's choices by analyzing their evaluative beliefs about and motivations for, sexting. I argue that the contradictory discursive constructions of multiple femininities not only illustrate issues of regulation and resistance, but also highlight the blurred boundaries between dominant culture and agency. My findings suggest that the sexual agency implied in sexting shows the tension between the reproduction of dominant culture and hegemony and the presence of a feminine discourse of empowerment. [ABSTRACT FROM AUTHOR]

This article applies the “male consumer gaze” – integrating work influenced by Erving Goffman and Laura Mulvey – to two branded televised events: the 2011 Victoria’s Secret Fashion Show and the 2012 Hooters International Swimsuit Pageant. Critiqued elements include gendered body positioning, televisual and narrativizing techniques, social and integrated media, and branding strategies that combine to create a flow of consumption-based male gazing. Such trends may intensify with changes in media economics and niche marketing.

The publication of Bernhard Schlink’s novel The Reader (1995) sparked conversation and controversy about sexuality, female perpetrators and the complexity of guilt regarding the Holocaust. The screen adaptation of the book (Daldry 2008) amplified these discussions on an international scale. Fictional Holocaust films have a history of being met with skepticism or even reject on the one hand and great acclaim on the other hand. As this paper will outline, the focus has often been on male perpetrators and female victims. The portrayal of female perpetration reveals dichotomous stereotypes, often neglecting the complexity of the subject matter. This paper focuses on the ways in which sexualization is used specifically to portray female perpetrators in The Reader, as a fictional Holocaust film. An assessment of Hanna’s relationship to Michael and her autonomous sexuality and her later inferior, victimized portrayal as an ambiguous perpetrator is the focus of my paper. Hanna’s sexuality is structurally separated from her role as a perpetrator. Hanna’s perpetration is, through the dichotomous motif of sexuality throughout the film, characterized by a feminization. However, this feminization entails a relativization of Hanna’s culpability, revealing a pejorative of her depiction as a perpetrator. Consequently, I argue that Hanna’s sexualized female body is constructed as a central part of the revelation of her perpetration.