101. ooh, shiny!
- Author
-
Tate, Ashley
- Subjects
HOLIDAY shopping ,IMPULSE buying ,BLACK Friday (Retail trade) ,CONSUMER behavior ,RETAIL stores - Abstract
The article discusses several tactics used by merchants and retailers to get shoppers overspend on Christmas holiday gifts. Kate Smith, the president of consulting firm Sensational Color, says metallic colors make even simple things seem special and inspire people to overspend. It is stated that retailers evoke impulse purchases by limiting stock for Black Friday and carrying out in-store and online sales which last only a few hours.
- Published
- 2013