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The outcry over televised liquor advertising reminds me that banning the commercials will certainly make a difference. On another planet. One might applaud today's Carrie Nations taking the regulatory ax […]

If I may be allowed a few final words on Talk, I would like to suggest buzz is dead. Buzz was the great buzzword among mediarati in the late '80s […]

After years of denial, seasoned marketing executives are recoiling from the waste they see in mass advertising. Magazine ad pages fell 11.7% last year, the steepest plunge in nearly a […]

It's hard to believe it but even in the New York magazine world-a community so focused on its own navels that the mating rituals of associate editors routinely make the […]

The parlous state of Internet advertising notwithstanding, it's undeniable that marketers are in the midst of a long-term accountability revolution. The combination of scanners, computing power, modeling and, more recently, […]

Editors and Writers c/o American Society of Magazine Editors Dear Wordsmiths, I read this morning that Brill's Content folded. This is a shame because, in its new quarterly format, it […]

This is a column about comedy. It's not funny. It's not funny because of Bill Maher. He also isn't funny. Which, these days, is a problem. Mr. Maher is host […]

Confronted by unspeakable barbarism, one's own words by definition fall short. Profound thoughts elusive, I have spent much of the past 13 days recalling something intimate and interior: those times […]

Best-selling author Fay Weldon has written a novel under commission for Bulgari. Parents are up in arms over product placements in Internet games. The survival of the survivors on 'Survivor' […]

For a subculture that specializes in understanding audiences, the infotainment industry indulges in an awful lot of misperception, often to deleterious effect. Consider a few recent cases: The Tabloid Wars. […]

He was as still as the steamy, summer air outside, but nowhere near as hot. Which was surprising, given that his publishing venture had just folded and he-the No. 2 […]

As editor of Booz-Allen & Hamilton's Strategy & Business, a journal devoted to business strategy, I am privileged to receive and review books on management. Notable recent acquisitions include 'Shackleton's […]

If you called Peter Naylor a survivor, I'd like to think he'd laugh in your face. But chances are he'd sell you an ad instead. Mr. Naylor is the newly […]

Welcome to the recession. have a nice day. If I seem a tad flippant, it's only because I am a child of recession. Just as my parents' youth was conditioned [...]

Welcome to the recession. Have a nice day. If I seem a tad flippant, it's only because I am a child of recession. Just as my parents' youth was conditioned […]

Geography is underrated. For proof, look no further than 'Feed' and 'Suck,' which shut down last week. 'Feed' and 'Suck' were two pioneering Web publications-'zines' in a parlance that seems […]

Let us now praise famous hucksters. Let us pay homage to the likes of David Ogilvy, Maurice Saatchi and Michael Robertson. If you're a marketing maven, right now you're likely […]

AOL Time Warner's obsessive focus on subscribers is a challenge to the ad industry to start judging media-and marketing communications programs themselves, for that matter-by the strength of the customer […]

I'm not sure people understand this,' my breakfast companion was saying, 'but he may have been the most influential media figure around.' The speaker was the CEO of a large […]

Another thing about last month's American Association of Advertising Agencies conference: All that grumbling about The Editors-it was misplaced. Advertising people needed to listen harder, if not to what these […]

The most telling impression left by this year's American Association of Advertising Agencies annual meeting was the upbeat face it turned toward the ogre of recession. The insecurity that typifies […]

nternet advertising has become the Dust Bowl of marketing communications, a vast swath of territory, once fertile, now denuded, the victim of both irrational exuberance and the natural disaster we […]

The screen on my cellular phone faded and then died two weeks ago. I have no idea why. In the days since, I have continued to use the device, engaging […]

'Giuliani makes choices for a decency panel on art' -The New York Times, March 31, P. B1 'The 'Times' to publish personal ads' -Same paper, same date, P. B6 It […]

When Reese Schonfeld told me two years ago that he planned to write a memoir about his creation of CNN, I privately doubted. It seemed like another in Reese's cavalcade [...]

Brendan Ryan was up in the air and down to earth: breakfasting at the tony Sky Club on the 56th floor of Manhattan's Met Life building, yet attired not only [...]

In a display of advertising effectiveness commercial marketers can only dream of, an ad is creating a ruckus on college campuses across the nation. It began appearing in college newspapers [...]

Don't even bother to count the ballots. In fact, no need for a formal election. The hands-down winner for Brand Mar-keter of the Year is the ``Big Old Blizzard of [...]

If banner ads were battle flags, right now they'd be emblazoned with the war cry, 'Don't click on me!' Internet banners are the Sad Sacks of advertising. Their performance is [...]

Everything I know about advertising I learned from Robert B. Reich. To those who know of Mr. Reich and his work, this affirmation will seem odd. He is best known [...]

The question, so unexpected, so shocking, hit me in the gut, like lightning striking a rusty tie clasp. 'Are you now or have you ever been,' he asked me, 'a […]

You might consider becoming an Internet venture capitalist today as roughly akin to entering the O-ring business around the time the space shuttle Challenger blew up. But Martin Puris is [...]

The 700-plus people who packed the All Souls Unitarian Church on Manhattan's East Side on the morning of Jan. 22 were treated to a classic only-in-New York cornucopia: an Italian [...]

T''? Bulls-t. Sorry, but I couldn't resist. The hoopla stirred up in otherwise restrained places over an unnamed invention of dubious merit serves as a reminder that P.T. Barnum is [...]

All hail Lee Garfinkel, a man who accomplished the impossible: He gave Interpublic Group of Cos. a creative agency. It was only a bit more than 10 years ago, remember, [...]

When you consider the sale of fast company magazine in a slowing economy for the warp-speed price of $350 million, it's tempting to see it as a fitting symbol of [...]

My vote for Person of the Year-last year and this year, too-goes to Shawn Fanning and his merry band of thieves. I realize that, in casting my lot with the [...]

When you consider the sale of Fast Company in a slowing economy for the warp-speed price of $350 million, it's tempting to see it as a fitting symbol of this [...]

It's time for a dot-com frontlash. The world's taken entirely too much glee in the wipeout of the ``e'' economy. True, there were a lot of awful business ideas getting [...]

Donald j. carty, Chairman-President-CEO, American Airlines: Dear Mr. Carty, Every English lit major knows Hell has nine circles: limbo, lustful, gluttonous, pro- digal, wrathful, heretic, violent, O'Hare and LaGuardia. Thank [...]

We were sitting at a banquette at the Four Seasons drinking: He, a martini, straight up; me, an iced tea, on the rocks. He-Art Cooper-had a late Hemingway thing going, [...]

Rosie's mccall's. Walter's Time Inc. Jim's Time. Yes, there's hope for the old magazine business yet. In these new ``products'' the periodicals are revealing an admirable willingness to experiment with [...]

The single greatest influence on the development of American culture in the second half of the 20th century was Mad magazine. Hey, that's the kind of pronouncement you're allowed to [...]

Everybody blames the media. I am here to defend them. If it weren't for the media, the phrase ``the long count'' would still call up memories of Jack Dempsey and [...]

The single greatest influence on the development of American culture in the second half of the 20th century was Mad magazine. Hey, that's the kind of pronouncement you're allowed to [...]

Despite the moans and breast-beating, the political press, I've come to believe, is a pretty good market mechanism. Its widely perceived flaws are actually strengths that serve the public well. [...]

Despite the moans and breast-beating, the political press, I've come to believe, is a pretty good market mechanism. Its widely perceived flaws are actually strengths that serve the public well. [...]

When the novelist E.M. Forster wrote 'only connect,' he couldn't have imagined the words would become the mantra for the Internet age. But the phrase has entered the lexicon as [...]

If you're in manufacturing, one of your greatest frustrations is excess capacity -- factories that can be producing more than they are. And your gravest concern is excess inventory -- [...]

The relaunch of a transmogrified details has set magazine junkies speculating anew about the future of the men's rag marketplace. The 'whithering' assessments always end with the same query: 'So [...]