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3,332 results on '"Promotion of Product"'

101. War of the 'works' heats up at Comdex

Author

Taft, Darryl K. and Georgianis, Maria V.

Subjects
Product Introduction, Marketing Strategy, Promotion of Product, Competition, Integrated software, Microsoft Corp. -- Marketing, WordPerfect Corp. -- Product introduction, Microsoft Works 3.0 (Business application suite) -- Marketing, WordPerfect Works for Windows (Integrated software) -- Product introduction, Computer software industry -- Product introduction, Integrated software -- Marketing
Published
1993

102. PBs priced to move as Apple rolls out new rebate scheme

Author

Hess, Robert

Subjects
Promotion of Product, Marketing Strategy, Pricing Policy, Discount, Notebook Computer, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Computer industry -- Marketing, Notebook computers -- Marketing
Abstract

Cupertino, Calif. - Apple this week will launch a rebate program designed to make its already-portable PowerBooks move even more easily off dealer shelves and spur buying of selected peripherals. […]

Published
1993

103. Games companies play

Author

Hutheesing, Nikhil

Subjects
Sega Enterprises Genesis (Computer-based entertainment system) -- Marketing, Video game industry -- Marketing, Marketing Strategy, Promotion of Product, Price Cutting, Market Share, Sega Enterprises Ltd. -- Marketing
Published
1993

104. Suite wars heat up: Microsoft touts IntelliSense, OLE 2.0

Author

Darrow, Barbara and Hubbard, Holly

Subjects
Marketing Strategy, Pricing Policy, Promotion of Product, Integrated software, Microsoft Corp. -- Marketing, Microsoft Office (Business application suite) -- Marketing, Computer software industry -- Marketing, Integrated software -- Marketing
Published
1993

105. Movie smash, game crash: kids won't shell out for games based on blockbuster films

Author

Armstrong, Larry

Subjects
Marketing Strategy, Video games, Market Analysis, Product Development, Promotion of Product, Sega of America Inc. -- Marketing, Walt Disney Co. -- Product development, Virgin Interactive Entertainment Inc. -- Product development, Jurassic Park (Action game) -- Marketing, Aladdin (Computer game) -- Product development, Video game industry -- Marketing, Video games -- Marketing
Published
1993

106. AOCE not ready for prime time until fall season

Author

Welch, Nathalie

Subjects
Product Development, Network software, Product Delay, Promotion of Product, Apple Inc. -- Product development, PowerTalk -- Product development, PowerShare Collaboration Server (Network software) -- Product development, Network software -- Product development, Computer software industry -- Product development
Abstract

Boston - Apple Open Collaboration Environment technology, the star performer at last year's Macworld Expo, was recast in a lesser role this year and is still waiting in the wings […]

Published
1993

107. Widening 'world' of neural nets

Author

Johnson, R. Colin

Subjects
Conferences and Meetings, Neural Network, Object-Oriented Programming, Trends, Parallel Processing, Promotion of Product, Marketing Strategy, NeuroDimensions Inc. -- Marketing, NeuroSolutions (Expert system development software) -- Marketing
Published
1993

108. CA promotion creates stir: Simply Money strategy receives mixed reaction

Author

Taft, Darryl K.

Subjects
Marketing Strategy, Financial software, Promotion of Product, Market Entry, Market Share, CA Technologies Inc. -- Marketing, Kiplinger's CA-Simply Money for Windows (Personal finance software) -- Marketing, Financial software -- Marketing, Computer software industry -- Marketing
Published
1993

109. Who are all these people, anyway?

Subjects
Comdex-Spring -- 1993 AD, Computer industry -- Conferences, meetings and seminars, Computer software industry -- Conferences, meetings and seminars, Conferences and Meetings, Trade Show, Vendor Relations, Promotion of Product, Price Cutting, Competition, Comdex-Spring, Business, Computers and office automation industries
Published
1993

111. Microsoft to usher in NT minus server

Author

Sperling, Ed and Darrow, Barbara

Subjects
Comdex-Spring, Product Introduction, Marketing Strategy, Support Services, Promotion of Product, Pricing Policy, Operating System, Microsoft Corp. -- Product introduction, Microsoft Windows NT (Operating system) -- Product introduction, Comdex-Spring -- 1993 AD, Computer software industry -- Product introduction, Operating systems -- Product introduction
Published
1993

112. Fore Systems rolls out its 1993 ATM product strategy

Author

MacAskill, Skip

Subjects
Marketing Strategy, Promotion of Product, Price Cutting, ATM, Telecommunications Switching Equipment, Fore Systems Inc. -- Prices and rates, Fore Systems ForeRunner ASX-100 (Network switch) -- Prices and rates, Computer networks -- Prices and rates
Published
1993

113. Vendors get caught up in middle (ware)

Author

Horwitt, Elisabeth

Subjects
Consortium, Promotion of Product, Distributed Systems, MIS, Data Communications Software, Computer software industry -- Marketing, Communications software -- Marketing
Published
1993

114. AT&T plan offers savings on dedicated local access

Author

Wallace, Bob

Subjects
Discount, Telecommunications Service, Price, Marketing Strategy, Promotion of Product, T1 Communications, Telephone Company, Long-Distance Telephone Service, American Telephone and Telegraph Co. -- Services, Telecommunications services industry -- Services, Long-distance telephone service -- Prices and rates
Published
1993

115. Worth the hype? Information systems and the silver bullet mentality

Author

Inmon, William H.

Subjects
Information Systems, MIS, Management Style, Participative Management, Technology, Promotion of Product, Publications, Computer Literature, Newspapers, Competition, Marketing
Abstract

Information systems and the silver bullet mentalsity IF NOTHING ELSE, the information processing industry has a rich history of "silver bullets"--those simple remedies that promise to cure all sorts of […]

Published
1993

116. Vendors tout C++ wares; Microsoft, Borland compete on show floor

Author

Taft, Darryl

Subjects
Product Introduction, Competition, Conferences and Meetings, Promotion of Product, Compiler/decompiler, Microsoft Corp. -- Product introduction, Borland International Inc. -- Product introduction, Microsoft Visual C++ (Application development software) -- Product introduction, Borland C++ for OS/2 (Compiler/decompiler) -- Product introduction, Borland Turbo C++ Visual Edition for Windows (Program development software) -- Product introduction, Computer software industry -- Product introduction, Compilers -- Product introduction
Published
1993

117. Lotus gets revenge with $99 Improv; price war: vendor borrows Borland's tactic

Author

Darrow, Barbara

Subjects
Spreadsheet Software, Pricing Policy, Promotion of Product, Competition, Marketing Strategy, Lotus Development Corp. -- Prices and rates, Lotus Improv for Windows (Spreadsheet software) -- Prices and rates, Computer software industry -- Prices and rates, Spreadsheets -- Prices and rates
Published
1993

118. Contrasts

Author

Binstock, Andrew

Subjects
Workstations, Promotion of Product, 64-Bit, Operating System, UNIX, Digital Equipment Corp. -- Marketing, Oracle America Inc. -- Marketing, DEC DECpc AXP (Alpha-based system) -- Marketing, Sun Microsystems SPARCclassic (SPARC-based system) -- Marketing, Sun Microsystems SPARCcenter 2000 (SPARC-based system) -- Marketing, Solaris 2.1 (Operating system) -- Marketing
Abstract

In November, just before Comdex, I attended product announcements from Sun and DEC--two companies going in completely different directions. Sun, a company that understands the competitive nature of the workstation […]

Published
1993

120. Compulsive shopping

Author

Riley, W.D.

Subjects
NetWorld, Network Operating System, Network Management Systems, Operating System, Design, Promotion of Product, Trade Show, VisiSoft Div. -- Product information, Microsoft Corp. -- Product information, Novell Inc. -- Product information, VisiNET (Network management software) -- Usage, Microsoft Windows NT (Operating system) -- Design and construction, Microsoft Windows for Workgroups (Network operating system) -- Exhibitions, NetWare 4.0 (Network operating system) -- Usage, NetWorld+Interop -- 1992 AD
Abstract

I love gadgets. Big ones, little ones, absolutely worthless ones. I once bought a complete set of tools to help me fix my car. The only problem is that I […]

Published
1993

122. Application selling: the work works

Author

Friesen, Gerry

Subjects
Selling, Tutorial, Applications, Promotion of Product, Customer Service
Abstract

Application selling is uncovering prospect problems, inefficiencies and bottlenecks and solving them with your product. (Sometimes it's called Solution or Consultive Selling.) That rough definition is easy. Much harder is […]

Published
1992

123. Lock on the office

Author

Glen, Ron

Subjects
Software Retailing, Bundled Software, Promotion of Product, Outlook, Computer Software Industry, Trends, Marketing
Published
1992

126. Cheap didn't sell

Author

Machan, Dyan

Subjects
Computer industry -- Management, Management, Sales Analysis, Financial Stability, Losses, Market Analysis, Computer Game, Strategic Planning, Expense Accounts, Promotion of Product, Atari Corp. -- Management
Published
1992

127. Despite Windows NT hoopla, integrators remain skeptical; take wait-and-see approach to new operating system

Author

Sperling, Ed

Subjects
Microsoft Corp. -- Product development, Computer systems integrators -- Beliefs, opinions and attitudes, Computer software industry -- Product development, Computer Systems Integrator, Operating System, Comparison, Attitude, Product Development, Marketing Strategy, Promotion of Product, Business, Computers and office automation industries, Microsoft Windows NT (Operating system) -- Public opinion
Abstract

Computer systems integrators are uncertain whether Microsoft Corp's Microsoft Windows NT operating system will live up to the hype surrounding the product and are taking a cautious approach to promoting the product as the ideal operating system for multiuser networks. Integrators who are handling corporate downsizing of computer systems say they are considering Windows NT along with Unix systems and IBM's OS/2 2/0 operating system, but that it is difficult to commit to any system that does not have a track record of successful use. Microsoft officials say Windows NT is the ideal system for users who need increased processing power but who do not want to turn to cumbersome Unix-based systems that are difficult to support. Systems they say Windows NT will be targeted at include microcomputers with at least 8Mbytes of RAM and a 80386 microprocessor and workstations and minicomputers based on DEC's Alpha processing technology or the R4000 microprocessor from Mips Computer Systems Inc.

Published
1992

128. Intel, VLSI agreement formalized

Author

Fuller, Brian and Wilson, Ron

Subjects
Contracts, Licensing, Semiconductor Industry, Marketing Strategy, Product Development, Promotion of Product, Investments, Intel Corp. -- Contracts, VLSI Technology Inc. -- Contracts, Intel 80386SL (Microprocessor) -- Licensing agreements
Published
1992

130. Microsoft sets stage for Windows NT: uses conference to woo developers to Windows-and away from IBM's OS/2

Author

Soat, John and Kelly, Rob

Subjects
Promotion of Product, Operating System, Marketing Strategy, Conferences and Meetings, Competition, Product Development, Microsoft Corp. -- Product information, International Business Machines Corp. -- Product information, LAN Manager for Windows NT (Network operating system) -- Product development, Microsoft Windows NT (Operating system) -- Product development, OS/2 (Operating system) -- Marketing, Computer software industry -- Product information, Operating systems -- Marketing
Published
1992

131. Latest Apple ads may not sway corporate buyer

Author

Picarille, Lisa

Subjects
Promotion of Product, Marketing Strategy, User Need, Business Planning, Companies, Microcomputer, Advertising (Industry), Apple Inc. -- Marketing, Apple Macintosh (680X0-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

San Franciso -- Apple's recent ad campaign touting the superiority of the Macintosh over IBM PCs and compatibles running Windows may influence some small businesses, but it isn't likely to […]

Published
1992

132. Apple to ax funding

Author

Grace, Tim and Gerstein, Dave

Subjects
Funding, Distribution Management, Management Style, Value-added resellers, Computer industry, Promotion of Product, Apple Inc. -- Finance, Value-added resellers -- Finance, Computer industry -- Finance
Published
1992

133. Dell, DEC armed with new round of price cuts

Subjects
Price Cutting, Promotion of Product, Marketing Strategy, Industry Analysis, Product Introduction, Computer industry, Microcomputer, Dell Inc. -- Prices and rates, Digital Equipment Corp. -- Prices and rates, Computer industry -- Prices and rates, Microcomputers -- Prices and rates
Published
1992

134. IBM readies OEM pacts for OS/2

Author

Gillooly, Brian and Clancy, Heather

Subjects
OS/2, Marketing Strategy, Promotion of Product, OEM, Bundled software, International Business Machines Corp. -- Marketing, Dell Inc. -- Contracts, Compaq Computer Corp. -- Contracts, Olivetti S.p.A. -- Contracts, OS/2 2.0 (Operating system) -- Marketing, Computer software industry -- Contracts, Bundled software -- Marketing
Published
1992

137. Coral lipstick? It sells big in Florida

Author

King, Julia

Subjects
Promotion of Product, Marketing Research, Automation, Trends, Marketing, POS Systems, Cosmetics industry -- Technology application, Toiletries industry -- Technology application, Point-of-sale systems -- Usage, Marketing -- Reports
Published
1992

139. DCA expands reseller base; broadens dealer incentives

Author

Sweeney, Jack

Subjects
Vendor Relations, Marketing Agreements, Data Communications Software, Promotion of Product, Communications Equipment, Digital Communications Associates Inc. -- Marketing
Published
1992

140. First punches land in Windows, OS/2 fight

Author

Rohm, Wendy Goldman and Shore, Joel

Subjects
Comdex-Spring, Promotion of Product, 32-Bit, Operating System, Microsoft Corp. -- Marketing, International Business Machines Corp. -- Marketing, Microsoft Windows 3.1 (GUI) -- Marketing, OS/2 2.0 (Operating system) -- Marketing, Comdex-Spring -- 1992 AD, Operating systems -- Advertising
Published
1992

141. Marketing imperative: be creative

Author

Moore, John

Subjects
Computer Systems Integrator, Creativity, Marketing Strategy, Promotion of Product, Customer Service, Computer systems integrators -- Marketing
Published
1992

142. Developers line up for second chance at OS/2 market with wealth of new applications

Author

Darrow, Barbara and Rohm, Wendy Goldman

Subjects
Comdex-Spring, Promotion of Product, Compatible Software, 32-Bit, Third-Party Vendor, Product Introduction, Operating System, GUI, Trade Show, International Business Machines Corp. -- Product information, Microsoft Corp. -- Product information, OS/2 2.0 (Operating system), Microsoft Windows 3.1 (GUI), Comdex-Spring -- 1992 AD, Operating systems, Graphical user interface, Trade shows -- 1992 AD
Published
1992

143. IBM, Microsoft go head-to-head: channel seen as key to successful marketing of OS/2, Windows 3.1

Author

Gillooly, Brian and Rohm, Wendy Goldman

Subjects
Marketing Strategy, Promotion of Product, Competition, GUI, Operating System, International Business Machines Corp. -- Marketing, Microsoft Corp. -- Marketing, OS/2 2.0 (Operating system) -- Marketing, Microsoft Windows 3.1 (GUI) -- Marketing, Graphical user interface -- Marketing, Operating systems -- Marketing
Published
1992

144. Mac video vendors to try their luck at Las Vegas broadcasters show: Avid, Digital F/X to air new wares

Author

Holsinger, Erik

Subjects
Product Introduction, Marketing Strategy, Promotion of Product, Software Packages, Desktop Video, Sundance Technology Group -- Product introduction, Digital F/X Inc. -- Product introduction, Sundance 2.0 (Desktop video software) -- Product introduction, Video F/X Plus (Desktop video software) -- Product introduction, Desktop video, Software -- Product introduction
Abstract

Avid, Digital F/X to air new wares By Erik Holsinger Las Vegas -- As personal computers continue to gain acceptance in the industrial and professional video markets, more producers are […]

Published
1992

145. Apple to get personal at CES

Author

Gore, Andrew

Subjects
Consumer Electronics, Promotion of Product, Marketing Strategy, Trade Show, Laptop/Portable Computer, Apple Inc. -- Product development, Portable computers -- Product development
Abstract

By Andrew Gore Chicago -- After three months of dropping hints about its consumer- electronics plans, Apple is considering introducing its first Personal Digital Assistant at the Consumer Electronics Show […]

Published
1992

148. ADI, allies push DSP-based multimedia

Author

Boyd-Merritt, Rick

Subjects
Promotion of Product, Strategic Planning, Digital Signal Processor, Integrated Circuits, Multimedia Technology, Partnership, Software Engineering, Manufacturers, Product Development, Analog Devices Inc. -- Marketing, Xing Technology Corp. -- Contracts, Lernout & Hauspie Speech Products USA Inc. -- Contracts, EuPhonics Inc. -- Contracts, Digicom Systems Inc. -- Contracts
Published
1992

149. IBM makes big OEM pitch

Author

Fuller, Brian

Subjects
Marketing Strategy, Strategic Planning, Business Planning, OEM, Promotion of Product, International Business Machines Corp. -- Marketing
Published
1992

150. NeXT VAR wins Republic National Bank contract

Author

Calderbank, Alison

Subjects
Sales Contracts, Sales Management, System Conversion, Promotion of Product, Workstations, New Company, Value-Added Resellers, B3 -- Contracts, Republic National Bank -- Information management, NeXT (Workstation) -- Marketing, Workstations (Computers) -- Marketing, Banking industry -- Information management, Value-added resellers -- Contracts
Published
1992

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