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303 results on '"McMahon, Daniel"'

101. Multichannel marketing fuels DRTV growth: ERA study

Author

McMahon, Daniel

Subjects
Direct marketing -- Forecasts and trends -- Research, Infomercials -- Research -- Forecasts and trends, Market trend/market analysis, Business, Construction and materials industries, Electronic Retailing Association -- Research
Abstract

BY ADAPTING interactive media and using direct response television for nontraditional purposes, multichannel marketers are growing the DRTV industry as a marketing medium, according to a new study from the [...]

Published
2007

102. Wikia licenses LookSmart's AdCenter

Author

McMahon, Daniel

Subjects
Wikia Inc. -- Licensing agreements, LookSmart Ltd. -- Licensing agreements, Computer services industry -- Licensing agreements, Information services industry -- Licensing agreements, Information services -- Licensing agreements, Computer services industry, Company licensing agreement, Information services industry, Business, Construction and materials industries
Abstract

WIKIA INC., a provider of community resources for building and organizing free information, has licensed ad-serving platform AdCenter from LookSmart, an online advertising and technology company. A collection of freely [...]

Published
2007

103. Courting singles, Lavalife wants phones to ring

Author

McMahon, Daniel

Subjects
Lavalife Inc. -- Advertising -- Service introduction, Computer services industry -- Advertising -- Service introduction, Infomercials -- Usage, Computer services industry, Company service introduction, Business, Construction and materials industries
Abstract

LAVALIFE, A provider of technology-based dating services for singles, has launched a direct response television spot created by Northern Lights Direct Response Television for its Lavalife Voice service. Unlike Lavalife's [...]

Published
2007

104. Gospel Music signs WorldLink

Author

McMahon, Daniel

Subjects
WorldLink Wholesale Distributors Inc. -- Contracts, Advertising agencies -- Contracts, Gospel music -- Contracts, Contract agreement, Business, Construction and materials industries
Abstract

THE GOSPEL Music Channel has signed an exclusive advertising sales representation agreement with multiplatform advertising sales firm WorldLink. Los Angeles-based WorldLink will manage all short-form direct response advertising sales for [...]

Published
2007

105. SI pushes in-depth, quality coverage

Author

McMahon, Daniel

Subjects
Television advertising, Business, Construction and materials industries
Abstract

SPORTS ILLUSTRATED unveiled a direct response television campaign for a trial subscription to its weekly magazine for sports fans. The 60-second spot, created by Toronto, Canada-based Northern Lights Direct Response [...]

Published
2007

106. SendTec launches DRTV spot

Author

McMahon, Daniel

Subjects
Advertising campaigns, Marketing industry -- Advertising -- Contracts, Contract agreement, Business, Construction and materials industries
Abstract

DIRECT AND search marketing firm SendTec Inc. launched a direct response television campaign June 4 to promote its agency services across the major business TV networks. The one-minute spots not [...]

Published
2007

107. Columbia House shoots for smokin' DVD sales

Author

McMahon, Daniel

Subjects
Aronow/Weiss -- Rites, ceremonies and celebrations -- Target marketing -- Management, Personal video recorders -- Management -- Target marketing, Television production companies -- Target marketing -- Rites, ceremonies and celebrations, Company business management, Personal video recorder, Business, Construction and materials industries
Abstract

NORTHERN LIGHTS Direct Response Television has launched a campaign to promote a 50th anniversary DVD edition of the classic Western TV series 'Gunsmoke,' the longest-running drama in TV history. The [...]

Published
2007

108. Fortune 500 buying into DRTV

Author

McMahon, Daniel

Subjects
Direct marketing -- Forecasts and trends -- Market size, Fortune 500 companies -- Advertising -- Forecasts and trends, Infomercials -- Forecasts and trends, Market trend/market analysis, Business, Construction and materials industries
Abstract

LONG THE domain of small companies selling knife sets and abdominal-workout equipment, direct response television now is attracting more advertising dollars from Fortune 500 companies. These corporations too value the [...]

Published
2007

109. PennySaverUSA.com ads to appear on Google

Author

McMahon, Daniel

Subjects
Google L.L.C. -- Contracts, Information services industry -- Contracts, Information services -- Contracts, Marketing industry -- Contracts, Contract agreement, Information services industry, Business, Construction and materials industries
Abstract

Search engine giant Google and PennySaverUSA.com, a geographic and demographic target marketing service, agreed to display PennySaver's classified ads, coupons and other business data on Google and Google Maps. Google [...]

Published
2007

110. Insights at SES New York

Author

Abramovich, Giselle, Dilworth, Dianna, and McMahon, Daniel

Subjects
Internet/Web advertising -- Forecasts and trends -- Methods -- Conferences, meetings and seminars, Online services -- Conferences, meetings and seminars -- Methods -- Forecasts and trends, Cable television/data services, Online services, Internet/Web advertising, Market trend/market analysis, Business, Construction and materials industries
Abstract

Budgets for new media up in 2007 Emerging media such as mobile, video and social networks are getting more budget allocations this year, according to top media buyers in a [...]

Published
2007

113. Breaking Ground and Forging Ahead: Faculty Professional Development and the Student Academic Symposium: Two Innovative Programs from the Archdiocese of Washington.

Author

MCMAHON, DANIEL J.

Subjects
CAREER development, HIGH school principals, DEANS (Education), SCHOOL superintendents, CATHOLIC schools, SOCIETIES, CONFERENCES & conventions
Abstract

The article offers information on the Faculty Professional Development and the Student Academic Symposium programs developed by the High School Principals Association (HSPA) in Washington. Topics covered include the goal of breaking down boundaries among schools, the involvement of the academic deans in conference programming and the use of a Google Form in creating the program for the symposium.

Published
2015

114. Help: The Original Human Dilemma

Author

McMahon, Daniel

Subjects
Help: The Original Human Dilemma (Book) -- Book reviews, Books -- Book reviews, Business, Library and information science, Publishing industry
Published
2004

117. On Apology

Author

McMahon, Daniel

Subjects
On Apology (Book) -- Book reviews, Books -- Book reviews, Business, Library and information science, Publishing industry
Published
2004

123. Dynastic Decline, Heshen, and the Ideology of the Xianyu Reforms.

Author

McMahon, Daniel

Subjects
*REFORMS, *PUBLIC welfare, *SOCIAL policy, *EMPERORS, *IMPERIALISM, QING dynasty, China, 1644-1912
Abstract

This article examines the 1799-1805 Xianyu Reforms, a period of governmental reform in the wake of Emperor Jiaqing's purge of the powerful minister Heshen. Previous accounts of this event stress its Confucian form and inability to avert nineteenth-century challenges of dynastic decline. This paper, however, focuses on ideology and how new change offered not an obstacle, but an opportunity. In securing power and advancing reform, the Jiaqing court manipulated a caricatured image of Minister Heshen—and, more broadly, moral/administrative breakdown—in order to define decline and galvanize public sentiment. Creation of a polemic, classics- based vision of Heshen (decline) vs. Jiaqing (revival), reflective of a clash of cosmic forces, legitimated the attack on the minister while offering an alternative to a lar- ger bureaucratic purge. Posing new reforms as the mirror opposite of the "Heshen Regency," in turn, molded the shape and the focus of new reform, orienting it prag- matically toward select values and broader political incorporation of polity. The Xianyu Reforms, that is, were not shackled by tradition; they used tradition creatively. [ABSTRACT FROM AUTHOR]

Published
2008

131. Speaking of Profit: Bao Shichen and Reform in Nineteenth-Century China.

Author

McMahon, Daniel

Subjects
*INTERNATIONAL trade, *POLITICAL consultants, *MIDDLE managers, *NATIONAL currencies, *SOVEREIGNTY
Abstract

Speaking of Profit: Bao Shichen and Reform in Nineteenth-Century China. In contrast to scholars such as Lin Man-houng, however, William Rowe is emphatic that Bao Shichen's thinking was "utilitarian" rather than laissez-faire liberalism. Somewhat fuzzier, however, is the discussion of Bao Shichen's long-term contribution to late Qing reformist discourse. [Extracted from the article]

Published
2020
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132. Advanced Helmet Mounted Sight Study Program.

Author

RAYTHEON CO BEDFORD MASS MISSILE GUIDANCE LAB, Haywood,Wesley J. , Jr., McMahon,Daniel J., RAYTHEON CO BEDFORD MASS MISSILE GUIDANCE LAB, Haywood,Wesley J. , Jr., and McMahon,Daniel J.

Abstract

The report discusses the system analysis, which is intentionally general, and the fabrication of a laboratory model of the helmet mounted sight incorporating the basic principles of operation. The model is designed to demonstrate a capability, by logical extension, of meeting the objective specification. The objective was met as evidenced by the acceptance tests of the hardware.

Published
1975

133. Early Effects of Illumination on the Activity of Some Photosynthetic Enzymes 1

Author

Chen, Spring, McMahon, Daniel, and Bogorad, Lawrence

Subjects
food and beverages, sense organs, Articles
Abstract

Leaves of dark-grown corn (Zea mays) were illuminated for periods ranging from 3 minutes to 12 hours. The changes in the activities of ribose-5-phosphate isomerase, ribulose-5-phosphate kinase, and ribulose-1,5-diphosphate carboxylase were followed.The activity of ribose-5-phosphate isomerase did not change significantly until between 12 and 24 hours of illumination. An increase in ribulose-5-phosphate kinase activity occurred after a lag of about 6 hours. The increase in carboxylase activity began after 3 minutes of illumination and increased until after 3 to 6 hours in the light, after which it began to decline. The increases in these enzymes appear to be the result of protein synthesis.

Published
1967

148. The Dodd-Frank Act's Impact on Private Securities Offerings.

Author

McMahon, Daniel M. and Schaffart, Jeffery R.

Subjects
DODD-Frank Wall Street Reform & Consumer Protection Act, SECURITIES, FINANCIAL institutions, INVESTORS
Abstract

The authors explore the impact of the Dodd-Frank Wall Street Reform and Consumer Protection Act on private securities offerings. The law is primarily focused on financial institutions that are systematically important. An overview of the accredited investor standard mandated by the law is discussed. Also examined is the proposed rules of the U.S. Securities and Exchange Commission (SEC) that disqualify certain entities from relying on the securities registration exemption.

Published
2012

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