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SI pushes in-depth, quality coverage

Authors :
McMahon, Daniel
Source :
DM News. July 9, 2007, Vol. 29 Issue 25, p10, 1 p.
Publication Year :
2007

Abstract

SPORTS ILLUSTRATED unveiled a direct response television campaign for a trial subscription to its weekly magazine for sports fans. The 60-second spot, created by Toronto, Canada-based Northern Lights Direct Response [...]

Details

Language :
English
ISSN :
01943588
Volume :
29
Issue :
25
Database :
Gale General OneFile
Journal :
DM News
Publication Type :
Periodical
Accession number :
edsgcl.166692870