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The article presents a guide to independent publishing from several successful independent authors. It emphasizes the importance of having a team of allies, whether formal or informal, as it provides a better position to launch a book. Tips on production and distribution are also offered, including the importance of word of mouth and using various social media platforms.

The article discusses the reasons behind the use of pen names by authors. It notes that authors use pen names for various reasons including to hide their gender in order to become more accepted in a particular genre, to avoid overexposure, and to have a distinctive name. Moreover, first and last name from the first half of the alphabet must be used in choosing a pen name and planning pen name close to the letters of some bestselling authors can help increase the marketability of books.

The article presents an exploration into the unpredictable nature of book marketing and sales. Several examples of books which were popular at one point then rapidly lost market appeal are discussed, such as "The Interpretation of Murder," by Jed Rubenfeld. The author suggests that systematic study and blame cannot always be attributed in hindsight, but that audience interest can be fickle.

The article highlights the speech by author Salman Abu Sitta delivered at Palestine Center in Washington, D.C. on April 28, 2011. Sitta spoke about his book "Atlas of Palestine" and his tour of the U.S. for its promotion. He discussed the use of maps by Israel in its campaigns to eradicate the history of Palestine. He described the goal of the Zionists to confiscate the lands of the Palestinians and their contention that the land does not have inhabitants.

The article reports on news developments on New York City and Tri-State as of July 2011. It offers information on the U.S. tour of author Omar Barghouti to promote his book "BDS: Boycott Divestment Sanctions: The Global Struggle for Palestinian Rights." It discusses the approval of the U.S. visa of Doctor Tariq Ramadan that allowed him to deliver a speech at Rutgers University on April 19, 2011. It focuses on the lecture about the Israel-Palestine conflict by Professor Yoav Peled delivered at Princeton University on April 30, 2011.

The article focuses on the strategy of children's book author Greg Burnham and illustrator Marcus Williams, for launching its graphic novel "Tuskegee Heirs: Flames of Destiny" using crowdfunding services.

The author reflects on the increasing popularity of blogs and podcasts as an effective marketing tool for online book market. An overview of how Internet is gaining ground as a marketing vehicle for books is presented. It is argued that publishers look to the web for connecting readers with books by advertising on targeted sites and pitching bloggers to review and discuss titles that jibe with their concerns and sensibilities.

The article features Pearl's Picks, a compilation of suggested reading and annotations from librarian Nancy Pearl. It is said that NoveList announced an exclusive arrangement with Pearl to add Pearl's Picks to its suite of readers' advisory and library solutions. Pearl, author of the Book Lust series, is heard regularly on National Public Radio. Pearl's Picks includes a mix of titles that are available, and titles that are already in library collections. It allows libraries to advertise new books and remind patrons of worthwhile books.

The article offers information on the 2008 Book Launch and the annual Gordon K. and Sybil Lewis Award of the Caribbean Studies Association (CSA). It encourages CSA members who have published a book to participate in the Book Launch. The award, in honor of the memory of distinguished Caribbeanist Gordon K. Lewis, will be given the best book on the Caribbean published within the three-year period in Spanish, English, French or Dutch. Requirements, such as submission deadlines for the Book Launch and nominations for the Award, are provided.

This article focuses on the implementation of advertising within e-books. WOWIO provides books, comics, and graphic novels by popular and contemporary authors at no cost to readers. Each book contains approximately one page of advertising every few pages. Comments on WOWIO's service are provided by founder William Lidwell.

This article presents the steps in promoting print-on-demand books. Writers must make sure that their books are ready for publishing and if necessary, pay a proofreader and a cover designer to edit their books before submission. Instead of expensive advertisements, writers may try to post their books at online chat rooms and bulletin boards. Writers can also suggest their books to a book club.

Focuses on the advertising campaign of Tyndale House Publishers to promote the book `The Mark.' Amount to be spent on the promotions; Information on the plot of the book; Changes in the business strategy of Tyndale House.

The article explores the state of marketing done by the five biggest book publishers as seen in HarperCollin's 2015 build-up strategy prior to the release of Harper Lee's second release "Go Set a Watchman."

A review is offered of a television advertisement, conceptualised by Famous Innovations, for the promotion of entrepreneur Ronnie Screwvala's book "Dream With Your Eyes Open."

The article discusses the journal's publicity campaigns for three books which include "Recarving Rushmore: Ranking the Presidents on Peace, Prosperity, and Liberty," by Ivan Eland and "Patent Trolls: Predatory Litigation and the Smothering of Innovation" by William J. Watkins Jr.

Reports on the advertising campaign launched by the Association of American Publishers aimed at young adult non-readers in the United States. Reason for targeting the young-adult age group; Selection of the advertiser; Media plan and tactics; Efforts to determine the effectiveness of the effort.

Asserts that book publishers in the 1990s understand that television publicity is necessary for a book to succeed, but they are not doing enough. The example of Max Arax and how he had to self-promote his book `In My Father's Name: A Family, a Town, a Murder'; The growth in the importance of book publicity; The strategy of blatant self-promotion, or BSP; Problems in the book industry, which this tactic points to.

Presents information on children's books that will be advertised in the November 1985 issues of 'Redbook' and 'Newsweek.' 'Cinderella,' by Susan Jeffers; 'The Book of Jonah,' by Peter Spier; 'King Bidgood's in the Bathtub,' by Audrey Wood; 'Only One Wolf,' by James Herriot; 'There Was an Old Woman,' by Stephen Wyllie.

The article provides information on book marketing firm Result Source Inc.'s decision to avoid public scrutiny by remaining low-key. Topics discussed include the company's business nature in the U.S. publishing industry, accusations of money laundering, and its marketing campaigns with book authors. Also mentioned is the scandal surrounding pastors, including Steven Furtick, Mark Driscoll and Perry Noble, which allegedly use their evangelical groups' funds to pay for bestseller campaigns.

An advertisement for the sale of the book "Computing Manual," by Fred Grueberger, published by the University of Wisconsin Press in 1952, is presented.