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Pagar Alam City has one of the old villages that has been included in the most popular indigenous community at the Anugrah Pesona Indonesia (API) award. The village is Pelang Kenidai which still maintains its ancestral values and traditions with the existence of its traditional house known as Ghumah Baghi (Rumah Bari) which is estimated to be up to 200 years old. This issue had become a government program in increasing tourism in Pagar Alam. So that it is necessary to develop a special strategy to help bring out the tourism potential of Pelang Kenidai village. This study aims to formulate the development strategy needed to bring out the tourism potential of Pelang Kenidai Village through the 3A concept (Attractions, Amenities and Accessibility). The research method used is descriptive qualitative with data collection through field observations and literature studies. Data analysis techniques use SWOT analysis to identify the tourism potential that exists in Pelang Kenidai Village. The results of the analysis show that Pelang Kenidai Village can very well be developed into a tourism village through the implementation of a strategy that is formulated with three main aspects of social, cultural and economic as forming the structure of traditional society

Kesiman Village is located in the Trawas District of the Mojokerto Regency in East Java. Kesiman Village possesses unrealized natural potential and is currently attempting to become a tourist village. Therefore, the Community Empowerment Program Team at the University of Surabaya (Ubaya) facilitated the idea. The service team provided Kesiman Village with children's play facilities, including a playground with quite comprehensive play equipment, including swings, suspension bridges, slurutans, and mini wall climbing. In addition, as a safety measure, the Ubaya Team provided supporting equipment such as information boards (posters) with Augmented Reality for playing equipment and medical equipment (P3K). The abstract contains. The Ubaya Team held Occupational Safety, Health, and Environment (K3L) training for staff and villagers in order to support the provision of safe and comfortable educational tours. The Ubaya Team provided separate bins for organic and non-organic waste as well as plastic bottles in addition to playground equipment. With the conclusion of this program, Kesiman Village is expanding and advancing, thereby increasing the villagers' standard of living.

The agricultural sector that controls the livelihood of many people in Bali needs to be combined with the service sector such as tourism so that farmers get added value from their work. The pattern of tourism development with agricultural land objects and with its subak culture has been developed by the Tabanan Regency government in the Jatiluwih Village area. The potential of terraced rice fields with beautiful land scape and with a very unique subak system owned by Jatiluwih Village is utilized to develop Jatiluwih Tourism Village, which combines agricultural land with tourism activities. Based on data analysis, it can be concluded as follows: 1) Income before the covid-19 pandemic with after the covid-19 pandemic in Jatiluwih Tourism Village, Penebel District, Tabanan Regency is significantly different, namely a 78.21% decrease in income, namely from Rp 10,799,435,000.00, - to Rp 2,353,060,000.00,-. ; 2) The community views favorably and positively the development of Jatiluwih Tourism Village, Penebel Sub-district, Tabanan Regency, because most of the community stated that they were very happy and pleased with the development of the tourism village, including the benefits felt, the increase in income and its role in welfare.

Tourism sector nowadays is one of sector that contributed to Indonesian economy. One of effort to ensure that people can get economic benefit from tourism sector are development of tourism villages. Tourism village can be defined as forms of accommodation, attractions and supporting facilities that are integrated with the life, traditions and local wisdom of rural communities. The development of rural tourism is a form of community-based tourism. Community-based tourism is a platform for local communities to gain economic benefits by offering tourism products that include local people's lives, culture and natural resources. One of village that success on managed their tourism sector is Pujon Kidul Tourism Village that located in Pujon District, Malang Regency, East Java Province. But nowadays, Pujon Kidul Tourism Village threatened decline of competitiveness caused by decline of tourist visits and lack quality of human resources. This research aim to identify problems in the development of community-based tourism in the Pujon Kidul Tourism Village along with their root causes by using fishbone analysis and Miles Huberman interactive model. The results of the research show that the main problem of tourism development in Pujon Kidul Village is the decline in competitiveness. The decline in competitiveness is caused by the post-pandemic of COVID-19 visit rate not yet recovering and the low quality of human resources.

Pengabdian masyarakat ini bertujuan untuk mendampingi POKDARWIS dalam menghidupkan Taman Refugia Jati, sehingga dapat menjadi tempat wisata edukasi pertanian sebagaimana diharapkan oleh desa. Metode yang dilakukan yaitu Focus Group Discussion bersama mitra dan pihak desa, pendampingan persiapan lahan edukasi pertanian dan pemasaran digital, dan evaluasi. Hasilnya terbentuk lahan basah (sawah) dan kering (kebun) untuk edukasi pertanian, dan juga café telah berjalan kembali dengan lebih tertata. Media promosi digital juga mulai berjalan kembali, dan diiringi dengan kemampuan anggota POKDARWIS dalam melakukan promosi secara mandiri. Pengabdian masyarakat ini telah menghidupkan kembali fungsi Taman Refugia Jati sebagai area wisata edukasi pertanian.

Spiritual tourism prioritising religious aspects, is one of East Java’s oldest forms of tourism, especially in Malang district. This form of tourism has long developed since combining Islamic and Javanese values. The concept emerged along with the Indonesian halal tourism brand. As a form of contribution to the development of religious tourism, this study seeks to show the existence of traditional relations in aspects of Islamic pilgrimage as a form of tourist behaviour which involves visiting historical tourism in tourist villages. This research uses a qualitative methods with a case study which includes interviews and participatory observation that aims to understand the aspects of pilgrimage in depth. The findings show that tourists visiting spiritual objects of high importance are not unlike Muslims in their behaviour when visiting Mecca - performing tawaf, drinking holy water, giving alms and eating together. However, this is something that attracts tourists to visit. Planning and development are still needed, especially in the flow of rituals that are carried out so as not to eliminate the purpose of developing halal tourism in Indonesia.

The presence of materials and human resources in the Lebak Regency supports the creation of creative products in this district. However, this potential has not been maximized due to the undeveloped industrial system to support the development of the creative economy. Various causes of the underdeveloped potential and resources of tourism and the creative economy in Lebak Regency are due to the undeveloped industrial structure that supports the development of the creative economy, the unavailability of financing schemes for the creative economy industry players, limited access to marketing for the creative economy and not yet optimal institutional support for the creative economy as well as the large area of Lebak Regency. Creating strategic development is crucial for the future. One form of regional development is through the development of economic clusters. Creative economic cluster is necessary to formulate a development concept and strategy for Lebak Tourism Development. This study uses a SWOT analysis to help formulate a plan or strategy for an organization or a particular practice in a systematic way. The data used in this study are primary data through interviews, questionnaires, field observations, and documentation. Secondary data were obtained through literature studies, government policy documents, government agencies reports, and other media, also both mass media and the Internet. The result formulated 4 strategies for creative economic cluster development, namely (1) Creating creative economy clusters, divided into the north, middle, and south clusters; (2) Creating a tourism village in each cluster based on its creative economy potential; (3) Creating an institutional scheme for developing the creative economy; and (4) Creating project bundling in each cluster.

The development of rural tourism villages has emerged as a significant alternative in transforming subsistence agriculture patterns in rural areas, often characterized by irregular income streams that barely sustain basic needs. The trend of rural tourism village development is observed in many subsistence farming communities, leveraging the unique potential of natural and cultural resources that can be tapped through village fund utilization. The initiation of rural tourism village development in Ngargoretno Village began with community-driven efforts and a communal spirit to realize the concept of such a village. The village authorities also provided support by allocating village funds and empowerment activities, including training sessions for the youth who play a pivotal role in driving rural tourism village development. This research aims to describe the collaborative efforts between the community and village authorities in realizing rural tourism villages and identify the success factors in rural tourism village development. This research adopts a qualitative approach, with data collection conducted through observations and interviews with key stakeholders from the community and village authorities involved in rural tourism village development. The theoretical foundation of this research lies in empowerment theory, emphasizing the involvement of various stakeholders, including village authorities, educational institutions, and community organizations in rural tourism village development. The findings reveal active community involvement in infrastructure development such as roads, enhancement of tourist attractions through cleaning and painting marble, and the establishment of public facilities such as toilets. Furthermore, partnerships with educational institutions like Universitas Gadjah Mada and the Magelang Tourism Office have enriched tourism packages by introducing additional attractions such as tea plantation tours and religious tourism and promoting local cuisine. The development of rural tourism villages is also expected to increase the income of Ngargoretno Village residents through a rise in tourist visits from outside the village and the creation of new employment opportunities for the younger generation. Optimism persists, fueled by the enthusiastic spirit of village authorities and the community in developing the concept of rural tourism villages.

Tourism plays a crucial role in community development and economic growth, contributing to income distribution, employment opportunities, and investment across various sectors. One form of tourism is village tourism, which serves as an alternative tourism option. However, Rawabogo Village, as a tourist village, has been unable to generate significant results and benefits for the environment and society. It requires a systematic effort to establish a tourism village ecosystem that can drive its development. The objective of this study is to construct a tourism village ecosystem for the development of Rawabogo Tourism Village. This involves examining the components of the tourism village ecosystem to determine the direction for its development, ensuring both economic and non-economic outcomes and benefits. The findings reveal that the current tourism village ecosystem in Rawabogo Village does not support its development adequately due to low community participation and a lack of tourism infrastructure. To address this, the first step is to implement community-based tourism development. This approach aims to encourage active community participation and engagement in managing and advancing Rawabogo Tourism Village. Additionally, future planning should prioritize the provision of necessary infrastructure and tourism facilities to support its growth and success. [ABSTRACT FROM AUTHOR]

The aim of this community service activity is to help members of the Paingan Tourism Awareness Group (POKDARWIS) prepare themselves to become tour guides in the tourist village of Nagari Guguak Kuranji Hilir, Padang Pariaman Regency by providing training and assistance. To carry out this activity using lecture, discussion, demonstration, and simulation methods as a tour guide. More than ten people who are members of POKDARWIS Paingan Tourism Village Nagari Kuranji Hilir Padang Pariaman Regency participated in community service activities in the form of tour guide training at the home of one of the Paingan POKDARWIS members. This activity resulted in increasing the knowledge and skills of POKDARWIS Paingan members in terms of guiding tourists, especially for the Nagari Guguak Kuranji Hilir tourist village according to its tourist attractions. This can be seen from the ability of the training participants who were asked to simulate as tour guides during the activity. In addition, the service implementation team accompanied POKDARWIS members through the WhatsApp social media group to continue to provide motivation and direction to PAINGAN POKDARWIS members to improve their abilities as tour guides and provide better service to visitors to the Guguak Kuranji Hilir Tourism Village. [ABSTRACT FROM AUTHOR]

Rawa Gede Agrotourism is a tourist attraction located in Sirnajaya Tourism Village, Sukamakmur District, Bogor Regency. Coffee is one of the largest plantation products in Sirnajaya Tourism Village. But so far the results of coffee plantations have not been used as typical souvenirs. The purpose of this community service activity is to provide skills in making coffee product packaging designs to coffee farmer groups, communities and tourism driving groups in rural areas. This series of activities starts from March to July 2023 and there are 2 (two) stages of community service that have been carried out including varied lectures presented by resource persons with some material that touched on tourism products and workshops in the form of direct training on making coffee product packaging designs. The success of this activity was evaluated using a krikpatrick evaluation model in the form of reaction evaluation and learning evaluation by providing a pre-test before the training began to measure participants' understanding of the material to be delivered then post-test was carried out after the workshop was completed. The results of this activity showed that the participants were very enthusiastic and motivated to promote Rawa Gede coffee products by expanding their target market through tourism activities in Sirnajaya Village and this activity could also improve the economy of rural communities. [ABSTRACT FROM AUTHOR]

The natural beauty of Riam Tinggi Village, Delang Sub-district, has earned the village an award from the Anugerah Desa Wisata Indonesia Program in 2021. Reported by the Central Bureau of Statistics in Central Kalimantan (BPS) that the length of stay of tourists in the province, including in Riam Tinggi Village, is quite low, no more than two nights. One of the ways to overcome this problem is by applying the elements of Sapta Pesona and the commitment of the community to participate in its implementation. The purpose of this study was to know the implementation of Sapta Pesona in Riam Tinggi Village and to determine the participation of the people of Riam Tinggi Village in the application of Sapta Pesona. This study used a descriptive method with a qualitative approach. Questionnaires were distributed to tourists who had visited Riam Tinggi Village for tours within the last one month, and to the people of Riam Tinggi Village. [ABSTRACT FROM AUTHOR]

One type of accommodation that is widely found in tourist villages is homestay. Homestay is an accommodation that offers the experience of living together with locals in their homes. Homestay is a popular form of accommodation in tourist villages because it provides a different experience from other accommodations, as well as providing opportunities for tourists to interact with locals. Although homestays are in great demand by tourists, there are still some challenges in marketing them in tourist villages. One of the challenges faced by homestay marketers in tourist villages is the lack of knowledge on how to market effective homestays. In addition, homestays in tourist villages are also faced with competition with other accommodations such as hotels, villas, and other inns. The results showed that the homestay marketing strategy has not been effective enough in Tourism Villages in South Sulawesi, because homestay owners / managers and pokdarwis as homestay marketing coordinators in tourism villages have not had the right concept in their marketing. The role of information technology has not increased the effectiveness of homestay digital marketing in tourism villages in South Sulawesi due to limited digital literacy and resources. [ABSTRACT FROM AUTHOR]

Increasing human resources’ quality and community well-being could be carried out by one of important prioritized sector such as tourism. Judging from the 17 points of Sustainable Development Goals (SDGs), the tourism sector is able to contribute to several points that are reducing poverty, economic growth and decent work. The development of tourism village potential is an important part in the development of the tourism industry in Indonesia. Media selection is very important in marketing communications in order to achieve the goals and objectives effectively, efficiently and optimally. The choice of media used can affect the knowledge, understanding, beliefs, attitudes and behavior of modern society. Tourism village managers are believed to have not optimally implemented social media-based marketing communication practices. In fact, this is an important element for the development and sustainability of tourism villages that are able to bring many tourist visits to obtain optimal profits. This research aims to (1) describe the marketing communications of tourism village actors in Bogor Regency; and (2) analyze the factors that influence the marketing communication of tourism village actors in Bogor Regency. The study was designed as a quantitative research supported by a qualitative approach to sharpen quantitative data analysis and hypothesis testing. The research method used in this study is a survey method to 166 respondents with a multi-analytical approach, namely descriptive analysis, simple linear regression test, and partial least squares (PLS). The research results show that marketing communications which are often carried out are advertising, followed by promotion, interactive marketing, direct marketing and publicity. The marketing is conducted through digital media, namely Facebook, Instagram and YouTube. Factors that influence the marketing communication are environmental factors and digital media. It is necessary to improve content to market tourism village through digital media by increasing the capacity of tourism village managers (internal factors) and institutional support as external factors. It is intended that tourism villages are able to compete and have the uniqueness of their respective tourism areas. [ABSTRACT FROM AUTHOR]

Mapping tourism potential and tourist attractions in tourist villages need to be done as non-physical accessibility or information for visiting tourists. Kertayasa Tourism Village currently has a general mapping of its regional potentials and does not yet have a map of the thematic distribution of potential and tourist attractions. Therefore, the purpose of this research is to inventory and map the tourism potential and existing tourist attractions. This type of research uses participatory action research that emphasizes collaborative actors and researchers to increase community knowledge. Informants in this study were selected by purposive snowball sampling by first selecting key informants, namely community leaders such as LPMD Kertayasa, the Head of Kertayasa Village, and BUMDES Guha Bau. The data analysis technique used is the descriptive qualitative analysis technique. The results showed that the natural and biological potential of Kertayasa Tourism Village consisted of two natural potentials that could be developed such as the Guha Bau and Merjan Dams, seven cultural potentials, three natural tourist attractions with the main natural tourist attraction being the Green Canyon, and three cultural tourist attractions with the main cultural tourism attraction is Saung Angklung Mang Koko. The existing tourism potential and attractiveness are spread across five hamlets out of a total of seven existing hamlets. The focus of the development of the Kertayasa Tourism Village is still on the two hamlets which are the main tourist attraction points of Green Canyon. So that in the future there needs to be tourism product innovation that can later spread tourist travel patterns in the tourist village. [ABSTRACT FROM AUTHOR]

Women have always been considered in several studies as the most vulnerable group to disaster risk and less involved in the post-disaster recovery process. This paper aims to find out and analyze the entrepreneurial activities of rural women who joined the management of Nusa Tourism Village as one of the post-disaster economic recovery efforts. The main question that will be answered in this study is how rural women are involved in entrepreneurial activities based on tourism villages after the tsunami. To answer this question, this paper uses qualitative methods with a constructivist paradigm and narrative approach. Data collection was conducted through interviews, observation, and documentation. The results showed that women of Nusa Village carried out tourism village-based entrepreneurial activities through socio-ecological capital. This socioecological capital consists of elements of social capital in the form of social relations, beliefs, collective norms, and collective actions. The element of ecological capital is in the form of the utilization of land, water, plants, and household waste which is packaged through various tour packages. This study concludes that socioecological capital is an important capital for rural women in carrying out entrepreneurial activities to recover the post-disaster economy. [ABSTRACT FROM AUTHOR]

Lake Toba is still surrounded by a stunningly lush environment and one of the biggest lakes in Asia and the world. Gradually, this tourist destination began to be recognized by the people of Indonesia and also the world. The tourist village located in Tuktuk Siadong Village is in an area of the peninsula of Lake Toba, in this tourist village you can find many hotels with various choices and always offer direct views of Lake Toba. This study aimed to describe the spatial development of Tuktuk Siadong Village in Samosir Regency based on tourist destination attributes such as tourist attractions and tourist characteristics. This study used a qualitative descriptive methodology to assess spatial development considering the attributes of popular tourist sites, including tourist attractions and visitor traits. The results showed that the spatial development in the study area was more spread out following the existing circulation path and following the traditional Batak development pattern which produces clusters and is unrelated to the major transportation channel. Tuktuk Siadong Village will become a tourist destination, with cultural tourism attractions from Huta Batak in sight. The landscape, which is a component of the spatial structure, must be preserved along with traditional settlements. The spatial development of the tourism area on Lake Toba can refer to the model that has been prepared so that it can make tourism on Lake Toba in a better and more sustainable direction. [ABSTRACT FROM AUTHOR]

Tourism development is the impact of changes in tourist interest in tourist destinations. The growing interest in tourism travel that wants to nature, interact, and learn the uniqueness of culture. Tourism Village is a form of integration between accommodation and supporting facilities presented in a community life structure that integrates with the rules and traditions that apply. To increase tourism potential in the Tourism Village promotion is required to attract travellers. Generally, traveller want to travel to the Tourism Village must come directly to the location to place an order. Therefore, we need an application regarding the information on Tourism Villages in Banyuwangi and ordering Android-based tour packages to bridge between visitors and Tourism Village managers. The application development method uses the waterfall framework by analyzing system design needs and testing. Application developed using a java-based programming language for the Android platform supported by the Android SDK and Android Studio as the development environment. This application aims to make it easier for the public and potential visitors to get information about Tourism Villages and to be able to order tour packages online. This application also makes it easier for Tourism Village managers to promote managed Tourism Villages

Sidomulyo Village has succeeded in developing village tourism during the hustle and bustle of urban life and delivering real benefits to the local community. One of the key factors was the prevalence of social capital underpinning strong engagement of the local community to support the programs. In light of this success, this study further observes the factors determining social capital and found an overall improvement of the quality of life of the local people as a direct impact of this rural based tourism development in Sidomulyo. This study deploys descriptive statistical analysis to reveal the baseline characteristics in relation to social capital and quality of life in Sidomulyo. Subsequently, a CFA framework was applied to determine the factors forming social capital and quality of life. Meanwhile, an analysis using a SEM technique was done to identify the relationship between social capital and quality of life. This study observed the components of quality of life which consists of material, community, emotional, health, and safety. The result shows that 81% of the quality of life is influenced by social capital in relation to the health and safety components. Social capital is important in facilitating the community's activities, especially tourism involving many people. Good social capital will affect the quality of life of the people of Sidomulyo Village through trust, norms, and networks that will make the community cooperate and support the development of tourism in Sidomulyo Village.

This study focuses on optimizing the management system of tourism villages in Indonesia through the development of a contextual and relevant information system that caters to users' needs. Specifically, the study targets the Morotai Island Regency, where the tourism village management requires a website-based system capable of providing comprehensive information on attractions, accessibility, accommodation, and ancillary services to a broader market. The study uses the Software Development Life Cycle (SDLC) with a Waterfall approach to design the system, with a focus on the actors involved in the system, including tourists and prospective tourists (users as tourists), administrators and community members (users as a community), and stakeholders such as entrepreneurs and formal organizations supporting tourism (users as stakeholders). The resulting system, SIDEWITA, is expected to optimize the management of tourist villages in Morotai Island Regency. However, the study is limited to the design phase using the Waterfall approach.

This study explores how digital literacy in Indonesia has stimulated the development of a website-based information system used for digital marketing. The Morotai Island district, identified as a priority tourism destination, has been optimized as a superior product with the help of communication technology infrastructure and internet networks based on the innovative city concept. This optimization has triggered collaboration among individuals, communities, and stakeholders in the tourism sector, resulting in superior tourism products in each destination. To facilitate collaboration, the Morotai Tourism Village Information System (SIDEWITA) is proposed to connect individual, community, and stakeholder interests. This study applies the Ward and Peppard framework, including Value Chain Analysis, PEST, SWOT, and McFarlan Strategic Grid, to analyze internal and external conditions for SIDEWITA's strategic planning.

This community service was carried out with the aim of developing Watu Gendong tourism in Beji Village. Watu Gendong is a tourist attraction that has the potential to be developed into a local and national tourist destination. The implementation of the Watu Gendong tourism development was carried out in Beji Village, Ngawen District, Gunungkidul Regency. This activity is carried out using the training method. The results of this dedication include increasing the Partner's ability to manage Watu Gendong tourism, the management structure of Watu Gendong tourism, and digital promotional facilities in the form of websites and sosial media. With good tourism management and digital promotion facilities that have begun to be built, it is hoped that Watu Gendong tourism will develop into a globally recognized tourist destination.

Purpose: This research was developed to analyze the things that can determine the economy of a tourism village affected by Covid-19 in Lamongan Regency in terms of PADes and Village Community Income. Methodology/approach: This research uses qualitative by using case study approach. Findings: These findings imply that the existence of this tourist village can help the surrounding community in getting jobs. In addition, it can help the community in increasing people's income and PADes. At the time of Covid, there was decrease in PADes and income for the Labuhan Tourism Village, except Kendal because their marketing strategy was quite good. Practical and Theoretical contribution/Originality: There is a tourism village contribution in terms of PADes and village community income. The results of this study can be used by the government as material for consideration in improving implementation, especially Permendagri No 66 Tahun 2007, especially village development planning to face of Post-Covid 19. Research Limitation: This research was only conducted in the largest PADes recipient villages. This should be done in tourist villages that receive the largest and smallest PADes so that they can see more deeply the impact of Covid-19 on each village.

The use of digital marketing is not only specifically for business processes but can also be utilized in the tourism sector. Tourist information, especially tourist villages, can be easily searched via the internet and social media. There is no need to use conventional promotional media, print brochures or advertisements in the mass media, which will cost a lot, especially for tourism village managers. Virtual tour is an example of digital promotional media that is currently developing because it can display real tourist destinations without having to come to the location in person. However, virtual tours only display static images or videos and do not interact with users or tourists other than information, this causes the virtual tour to not have a significant effect on tourist interest to visit in person. There is a need for further development of virtual tours to make it more attractive to tourists to visit, one way is by combining it with other technologies, namely gamification. This research develops a gamification application on a virtual tour for Cau Belayu Tabanan Tourism Village. By applying gamification to the virtual tourist village tour, it is hoped that tourists will be able to experience a more enjoyable and significant impact on tourist interest in visiting the Cau Belayu Tabanan tourist village directly. The research method used refers to the MDLC (Multimedia Development Life Cycle). The research method consists of the stages of concept, design, material collecting, assembly, testing and distribution. The results of this study are in the form of a gamification application in the virtual tour of the Cau Belayu Tabanan Tourism Village which has the main features, namely games, gamescores and game finishes. [ABSTRACT FROM AUTHOR]

This research aims to formulate marketing strategies and develop business models for SMEs in Tourism Village, that is Ngargogondo Village. This research was conducted based on a qualitative descriptive approach for exploratory purposes. Primary data was obtained based on interviews and observations, secondary data was obtained from literature and government documents. Data was analyzed based on SWOT analysis and Business Model Canvas (BMC). The research results show that SMEs in Ngargogondo Village need to improve product aspects, marketing communication aspects and distribution aspects. The products offered require increased innovation and diversification to support the value proposition. In marketing, social media influencers are needed to increase audience awareness of these SME products and to improve distribution channels. The research results provide managerial implications for SME owners to implement innovative marketing strategies. By implementing the proposed strategy related to marketing aspects, SMEs in Ngargogondo Village are expected to develop and be sustainable to support Borobudur as a national tourism strategic area. The research results also provide theoretical implications in the form of methods that can be used to formulate marketing strategies and develop SME business models. Future research can replicate the method or combine it with other strategy formulation tools. [ABSTRACT FROM AUTHOR]

Latar belakang: Digital marketing bidang pariwisata merupakan kegiatan mempromosikan dan memasarkan suatu daerah/daya tarik wisata menggunakan media berbasis digital. Kabupaten Sidoarjo, Jawa Timur mempunyai desa berpotensi untuk dijadikan desa wisata, yaitu Desa Plumbon. Namun, potensi dan SDA yang mendukung untuk dikembangkan tersebut kurang optimal dalam branding wisata disebabkan minimnya pengetahuan mengenai digital marketing sehingga jangkauan wisata tersebut rendah. Tujuan: P2MD ini bertujuan meningkatkan pengetahuan anggota Karang Taruna Cahaya Muda mengenai digital marketing, menyediakan wadah bagi anggota Karang Taruna Cahaya Muda untuk mengembangkan potensi desa melalui berbagai platform digital marketing, dan menyediakan berbagai pelatihan mengenai digital marketing untuk meningkatkan skill anggota karang taruna. Metode: Kegiatan ini menggunakan metode penyuluhan dan pelatihan mengenai digital marketing bertempat di Desa Plumbon, Porong, Sidoarjo dengan peserta anggota Karang Taruna Cahaya Muda. Evaluasi kegiatan dilakukan dengan metode pre-post-test dan focus grup discussion untuk mengevaluasi hasil pelatihan. Hasil: Terdapat peningkatan pengetahuan mengenai digital marketing dibuktikan rata-rata nilai post-test sebesar 70,0 dari sebelumnya hanya 20,0. Adanya pelatihan program secara intensif berhasil meningkatkan keterampilan peserta menjadi 75,0 dari sebelumnya hanya 15,0. Peningkatan juga terjadi pada jumlah pengunjung secara daring (website dan sosial media) maupun luring. Kesimpulan: Program Pemberdayaan Masyarakat Desa melalui kegiatan penyuluhan dan pelatihan digital marketing kepada anggota Karang Taruna Cahaya Muda, Desa Plumbon, Kabupaten Sidoarjo telah meningkatkan pengetahuan dan keterampilan anggota karang taruna mengenai digital marketing dalam mengembangkan BUMDes melalui berbagai platform digital marketing. [ABSTRACT FROM AUTHOR]

Tourism villages are community-based and sustainable development, aiming to improve people's welfare, environmental and cultural sustainability, and improve the quality of human resources. Efforts to increase tourist visits to tourist villages by conducting marketing promotions. The key to marketing promotion is proper communication with potential tourists using the right media. The purpose of this study was to analyze the application of integrated marketing communication for tourism village marketing promotions. The theory used is Robyn Blakeman's integrated marketing communication theory. This study uses a mixed method with data collection through questionnaires, observation, in-depth interviews, and Focus Group Discussion (FGD). Data were analyzed using quantitative descriptive analysis and qualitative analysis. The research informants came from elements of the village government, tourism village managers, women's groups, and business groups. The research location was in Cikakak Village, Wangon District, Banyumas Regency, Central Java Province, Indonesia. The research results show: (1) Media have been implemented, with different application intensities. (2) Promotional media that are often or always used include public relations, social media, the internet, telephone and SMS, alternative media, and personal selling. (3) Promotional media that are rarely used include advertising, billboards, direct marketing, and sales promotion media that are rarely used include advertising, billboards, direct marketing, and sales promotion. [ABSTRACT FROM AUTHOR]

Indonesia is a country that has natural beauty that is rich in cultural and artistic diversity which can provide an increase in state income. In line with the development of the world of tourism in Indonesia, efforts have been made to display interesting things, such as bringing in tourists. Efforts that can bring in tourists include: maintaining the authenticity of the renovated building and promoting tourist objects as tourist attractions. In addition, the government can provide support for efforts to attract tourists to tourist objects such as providing a special selfie room for tourists taking pictures, thus developing tourism as an industry becomes easy to increase economic growth, namely by only exploiting natural beauty, arts, culture, and hospitality to address the balance of payments deficit it experienced. That is why many experts are worried and consider it crucial to have careful planning in tourism development. The consideration is based on the concern regarding tourism as an industry that is expected to spur economic growth in DTW (Tourist Destination Areas) or countries visited by tourists. So that balanced growth can be developed, and the number of tourist arrivals can continue to grow. The research focuses on planning local cultural attractions in increasing tourist visits in the Central Java region. [ABSTRACT FROM AUTHOR]

This study aims to reveal the success of community empowerment based on sustainable tourism in Goa Pindul, Indonesia. This study adopted the interpretative phenomenological analysis approach to understand the village community empowerment process phenomenon. Semi-structured interviews were conducted with nine (9) research participants from the Goa Pindul tourism village community. The findings of this study indicated that tourism-based community empowerment is started with awareness-raising through socialization and community service, followed by capacity building through various needs-based tourism management training and the formation of tourism awareness groups that are given to manage their potential and evaluate their development. This tourism-based community empowerment is carried out while still paying attention to environmental and cultural sustainability in society's lives. Youth involvement is optimized to support sustainable tourism villages. [ABSTRACT FROM AUTHOR]

This study aims to describe the potential of Tri Eka Buana village as a tourist destination producing Arak through the application of creative tourism in terms of tourist activities or a place that produces Arak. The research uses qualitative study and field research to find the potential of Tri Eka Buana as a creative tourist destination. We identified the potential of Tri Eka Buana village and then explored the contribution of the local community to develop the village as a creative tourism destination. We also assessed the perception of the community leaders and community who play role in the development of tourism activities in Tri Eka Buana village. In the first stage for the result, the potential of Tri Eka Buana village is very supportive in developing as a creative tourism destination with the characteristic of Arak village. It is supported by the natural and socio-cultural environment that is still well maintained in the globalization era. The second stage of the result is about the contribution of the local community to support Tri Eka Buana village as a creative tourism destination obtained through in-depth interviews with the village head, Arak farmers, and owner of Arak production. These investigations identify the role of all levels of society in developing the Tri Eka Buana villages as creative tourism destinations. Another result implied that not only the role of local communities but also the role of the local government is needed for development and sustainability. [ABSTRACT FROM AUTHOR]

The purpose of this research is to formulate a mapping model on the potential of an herbal-themed tourism village based on a case study in Catur Village, Kintamani, Bangli, Bali. The methodology of the research is a qualitative descriptive study by conducting a field survey, namely collecting data by providing closed questions that ask the perceptions of stakeholders managing tourism villages in Bangli Regency, community leaders in Catur Village, small business owners in Catur Village, and the Village Heads. The research results are processed using descriptive statistical analysis techniques by visually describing a set of data, which can be done in two parts, namely numerical descriptions, narrative texts, graphics, and in-depth explanations. Results of research of the descriptive analysis using tourism village mapping indicators posted Catur Tourism Village as a fairly decent village (2.52) to be further developed as a tourist village. This tourist village is mapped into four potentials, namely: nature tourism, cultural or religious tourism, herbal tourism, and agri-horticultural. Conclusion of the results of research based on the analysis of tourism potential, it can be said that Catur Village has fulfilled four aspects (4A) in offering tourism product of four main attractions, namely natural beauty, agriculture, culture or religion, and herbs. In terms of accessibility, road access to Catur is very adequate. In terms of amenities, facilities such as homestays, food and beverage providers, banks, health services, and others are quite available at Catur. As for ancillary, the institutions in Catur have led to full support for the development of the tourist village.

This study aims to analyze the synergy between tourism and agriculture to increase the exchange rate of farmers in the Tabanan Regency area. A literature review approach with a focus on critical review was used in this study. Based on previous research, the study looked at how the Tabanan district's policies affect how tourism and farming work together. The components analyzed are the rationalization and realization of policy implementation related to the analyzed review. This research is a critical literature review to assess, compare, and compile strategy characteristics. The results obtained from the synergy between tourism and agriculture in Tabanan Regency have the potential to be implemented to increase the farmer exchange rate. The idea of mutualism between the two sectors is expected to help tourist villages grow. Improving the size and quality of tourist villages, with the help of local governments, will lead to changes affecting farmers' incomes and exchange rates. They will be able to see the well-being of their farmers. Factors that must be realized to make this synergy concept a success include: 1) the Tabanan Regency Government can facilitate the development of tourist villages; 2) farmers are expected to be open to accepting synergy models of work with the tourism sector, and 3) tourism actors assist farmers in identifying local potentials that have economic value. The policy will likely lead to more and better tourist villages, raising farmers' exchange rates and improving their lives. In conclusion, combining tourism and agriculture makes much sense. The rationalization of policies that local governments and farmers work on can help increase farmers' exchange rates locally and regionally.

Tourism activities are one of Indonesia's advantages in the creative economy sector. Villages that have tourism potential and even tourism activities are referred to as tourist villages. In carrying out tourism activities, the management of both the government and the Kelompok Sadar Wisata (Pokdarwis) need to develop strategies to attract many tourists. Local culture is an unavoidable part of tourism activities in tourist villages. This research was conducted with the aim of knowing how the tourism development process in the Desa Wisata Edukasi Cisaat Ciater includes what tourism potential, principles of implementing culture-based tourism activities, public knowledge about culture and cultural tourism, cultural inheritance through culture experience, how cultural literacy plays a role in tourism and activities in Desa Wisata Edukasi Cisaat Ciater. The method used in this research is a qualitative research method with a case study. The results of this research show that Desa Wisata Edukasi Cisaat Ciater does not recognize the term cultural literacy, but in fact what has been implemented is cultural literacy. The selection of cultural tourism is used as an effort to preserve culture, develop local communities, including in terms of the economy, and increase tourist visits to Desa Wisata Edukasi Cisaat Ciater.

Ranuyoso is one of the villages in Lumajang Regency which has the potential to become a tourism village. This potential is supported by the existence of an 8 (eight) hectare unused land owned by Perhutani, whose management rights are handed over to villagers, but its utilization has not been maximized to support the program for establishing a tourism village. Therefore, this community service program is the first step towards realizing the development of Ranuyoso as a tourism village. The activity carried out is in the form of data collection as a reference for mapping the concept of the Ranuyoso tourism village. By applying the principles of Community Based Tourism (CBT), this activity involves the active role of villagers in Focus Group Discussions (FGD), interview, and field observation. The results of this activity show that Ranuyoso village has several potentials in the form of hills, springs, fruits, and distinctive arts and culture that can be developed as assets of a tourism village. These potentials are the basis for formulating the concept of Ranuyoso tourism village, namely a tourism village that presents the integration of water tourism, culture and arts tourism, fruit tourism, and adventure tourism. In addition, this activity also resulted in a draft of cooperation agreement between Faculty of Cultural Studies Universitas Brawijaya (FCS UB) and Forest Village Community Institution (LMDH) as a legal basis for discussing cooperation related to the development of Ranuyoso..