POTENSI DAN DAYA TARIK WISATA DI DESA WISATA KERTAYASA, KECAMATAN CIJULANG, KABUPATEN PANGANDARAN.

Mapping tourism potential and tourist attractions in tourist villages need to be done as non-physical accessibility or information for visiting tourists. Kertayasa Tourism Village currently has a general mapping of its regional potentials and does not yet have a map of the thematic distribution of potential and tourist attractions. Therefore, the purpose of this research is to inventory and map the tourism potential and existing tourist attractions. This type of research uses participatory action research that emphasizes collaborative actors and researchers to increase community knowledge. Informants in this study were selected by purposive snowball sampling by first selecting key informants, namely community leaders such as LPMD Kertayasa, the Head of Kertayasa Village, and BUMDES Guha Bau. The data analysis technique used is the descriptive qualitative analysis technique. The results showed that the natural and biological potential of Kertayasa Tourism Village consisted of two natural potentials that could be developed such as the Guha Bau and Merjan Dams, seven cultural potentials, three natural tourist attractions with the main natural tourist attraction being the Green Canyon, and three cultural tourist attractions with the main cultural tourism attraction is Saung Angklung Mang Koko. The existing tourism potential and attractiveness are spread across five hamlets out of a total of seven existing hamlets. The focus of the development of the Kertayasa Tourism Village is still on the two hamlets which are the main tourist attraction points of Green Canyon. So that in the future there needs to be tourism product innovation that can later spread tourist travel patterns in the tourist village. [ABSTRACT FROM AUTHOR]